role of social tv in building the brand
DESCRIPTION
Presentation by @StephenHenrik and @CasieStewart at the 2nd Social Media Branding Conference in TorontoTRANSCRIPT
Role of Social TV in Building the Brand
Stephen Henrik Digital Product Development
Casie Stewart Director of Social Media @CommunityAgency
2ND SOCIAL MEDIA BRANDING CONFERENCE SEPTEMBER 20, 2012
Contents
1. What is Social TV? 2. Social TV stats 3. Branding & Broadcast 4. Branding for advertisers 5. The ecosystem
1. What is Social TV?
It’s a prime-time, real-time digital water cooler
But it’s still family time!
And it’s still friend time!
It’s second screens…
…that let you be social in real-time outside of home
You can even be a part of the broadcast if you like
2. Social TV Stats
It’s more about Gen Y
It’s more about tablets
Tablet activity during TV
Activity differs by age
3. Branding & Broadcast
Social TV = Better TV It’s about INNOVATION
Taking traditional media and mixing
it with social media for real-time engagement.
Multi-Platform (Transmedia) Storytelling
Smart is The New
Mainstream
Real-Time Engagement & Ratings
SeeVibes : Canada’s leader in
Digital Social TV Ratings
Appointment Television
OPPORTUNITY with Auto Content Recognition
Social & Broadcast
#samemessage
4. Branding for
Advertisers
The Social Shopping Network
Social Media, Broadcast & Consumer Products
5. The ecosystem
Thanks! Questions?
Stephen Henrik Digital Product Development @StephenHenrik [email protected]
Casie Stewart Director of Social Media @CommunityAgency @CasieStewart [email protected]