role of strategists
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ROLE OF STRATEGISTSROLE OF STRATEGISTS
IntroductionIntroduction
Who are strategists?
Formulation, Implementation and Evaluation
Can be internal, as well as external
List of strategistsList of strategists1. Board of directors2. CEOs3. Entrepreneurs4. Senior Management5. SBU- Level Executives6. Corporate Planning Staff7. Consultants8. Middle Level Managers9. Executive Assistants
1. Board of Directors1. Board of Directors
Who are they?
Who appoints them?
What are they supposed to do?
What binds them?
Board of directorsBoard of directors
Variation in the boards of companies across sectors
Directions to managers + Operational matters of significance
Formal and informal functions
Vital link between the company and the environment
BoD as STRATEGISTSBoD as STRATEGISTS
Guidance for objectives, review and appointment
Strategic direction to the organisation
Exact role of board dependent on relative strength
2. Chief Executive Officer2. Chief Executive Officer
Who is a CEO?
What else is he/she known as?
How important is the CEO to the organisation?
Chief Executive OfficerChief Executive OfficerDefining Roles Theoretically:1. The Role Modelling Approaches
Chief architect of organisational purpose, strategist or plannerOrganisational leader, organiser, or organisational builderChief administrator, implemetor, or coordinatorCommunicator of organisational purpose, motivator, personal leader or mentor
Chief Executive OfficerChief Executive Officer2. The other approaches:On parameters like:
How time is spentQualities & personalitiesCommunication stylesDemographic characteristicsManagerial valuesEnvironmentManagerial styles
Chief Executive OfficerChief Executive Officer
Defining roles practically: By practitioners or by CEOs themselves
‘Keynote’ by J.R.D. Tata
‘Return to Punjab’ by Prakash Tandon
‘India’s industrialists’ by Gita Piramal
Example: Indira Nooyi (Pepsi co)Example: Indira Nooyi (Pepsi co)Extremely important strategies for the
company, for e.g.,
Acquisition of Tropicana
Merger with Quaker Oats
3. Entrepreneurs3. Entrepreneurs
The entrepreneur always searches for change, responds to it and exploits it is an opportunity.
ExampleExample
Kiran Mazumdar, a young entrepreneur, set up an export-oriented unit manufacturing a range of enzymes.
She was actively involved in all aspects of policy formulation and implementation for her companies.
4. Consultants4. Consultants
They can be individuals, academia, or consulting companies specializing in strategic management.
5. Corporate Planning Staff5. Corporate Planning Staff
They support and assist the management, prepare & communicate strategic plans and conduct special studies & researches.
6. SBU- Level Executives6. SBU- Level Executives
The executive head of each SBU is responsible for the framing of strategies for that SBU and for the coordination with the other SBUs in the organisation.