Rolex Luxury Watches

Group: 3

Vaibhavi VighneHarsh Shah

Surabhi SinghSatyajeet Sahu

Pratik MoreMoiz Zakir

Flow of Presentation

• Brand Evolution• Brand benefits• Persona• Convincing reason• Differentiator• Core gene• Brand Prism• POD• POP

Introduction Rolex is a Swiss manufacturer of high-quality, luxury wristwatches.

It was founded by Hans Wilsdrof in 1905.

Its headquarters are at Geneva, Switzerland.

These watches are popularly known as status symbols.

“Business Week“ magazine ranks Rolex #71 on its 2007 annual list.

It produces about 2,000 watches per day, generating revenues of around US$3 billion.

Rolex Evolution• 1905 - Hans Wilsdorf established London firm that specialized in watch distribution.

• 1908 - Wilsdorf opened new brand name: Rolex.

• 1910 - Rolex started to give official chronometer certification in Switzerland.

• 1914 - The Kew Observatory in Great Britain awarded to Rolex wristwatch a CLASS A precision certificate.

• 1926 - Rolex developed and patented the Oyster: first air, dust and waterproof model of watch.

Cont…..• 1945 - Oyster Date model was invented. This was a first watch that automatically display a date.

• 1953 - Rolex had created watch for diving: - the Submariner model.

• 1955 - Oyster GMT Master was designed to make possible to check time in different time zones.

• 1967 - Oyster Sea-Dweller was invented - waterproof in depth of 610m/2001 ft.

• 2004 - Submariner model celebrated its 50th Anniversary with special commemorative model which has green bezel and unique black dial.

Company’s InnovationThe company’s innovations are:

• The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date).

• The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner, 1953).

•The first wristwatch to show two time zones at once (Rolex GMT Master, 1954).

• The first watchmaker to earn chronometer certification for a wristwatch.

Watch Models      

Rolex has three watch lines:

Oyster Perpetual,

Professional

Cellini ( Rolex's line of 'dressy' watches)

The primary bracelets for the Oyster line :

Jubilee,

Oyster

President.

Hereditary Strengths

Pioneer in making watch movement and is known for its commitment to excellence. Durability

Symbol of sophistication

Integrity

Exceptional Performance

An Indomitable Spirit

Market forces

Omega, Tag Heuer, Breitling, Rado and other luxury watch makers are its competitors

Replica watches produced in Asian countries and marketed round the globe

Second hand luxury watch market

Consumer bio-data

The main recipient are creamy customers who are looking for a high end luxury watch with a status symbol which increases their value. Generally worn by people of age 30 and above

Insight Symbol of achievement

Success redefined.

Brand Benefits

• Sign of status, success and flair

• Unmatched Swiss craftsmanship

• Global recognition

• Quality par excellence

• Legacy of fine watch making over 100 years

Persona

• Spirit of the century

•Icon of sophistication and precision

• Redefining class time and again

Convincing Reason

• Durable

• Seamless performance for a lifetime

Differentiator

• More than half of COSC certified watches are Rolex

• Holds the record for most certified chronometer movements in the category of wristwatches.

Core Gene

• Glorious history of path breaking innovations in watch making over generations.

“A Crown for Every Achievement,”

Brand Prism - Rolex Out of range

Stretch

Extension

Core

New categories

Adjacent categories

Core categoryClassic Watches

Bezels, Brands, Bracelets

Jewellery, Official Rolex Trophy, Timekeeper for Wimbeldon, & Australian Open

Rolex Apparel

Rolex vs TAG HeuerPoints Of Differentiation:

• Quality / Value: Both are luxury watches, but Rolex retains its intrinsic value for a longer time.

• Diamonds: Tag uses F to G color diamonds, and Rolex uses D color diamonds.

• Movement: Rolex uses its own in-house movement, whereas TAG watches use ETA movement.

• Appearance: Rolex rarely changes the appearance of their watches, but TAG releases new models every few years.

•Cost: A Rolex is generally more expensive than TAG watch.

Rolex vs TAG Heuer

Points Of Parity:

•Rolex and TAG Heuer both are luxury Swiss watches.

•These companies make quartz and mechanical versions.

•Both companies gives you a 2-3 year warranty on most models.

Thank You

Rolex – Obsession with perfection.