roll no. 31- sports

8/6/2019 Roll No. 31- Sports

http://slidepdf.com/reader/full/roll-no-31-sports 1/8

An Introduction of Sports Industry

Name: Sayed Adnan Nawab

Roll No: 31



Sports Industry in India

Tracing the roots of the sports equipments manufacturing industry in India will take us

to Sialkot, Pakistan. For so long, this town enjoyed a renowned fame in this sector by

housing a long list of different sized companies that were into this arena. Eventually,

following the partition of India a number of skilled craftsmen of this town moved toPunjab, settling in Jalandhar. Since then, Jalandar has been offering a strong footholdfor the development of sports goods manufacturing in the country. The following

years also witnessed the expansion of this industry to other parts of the nationincluding Meerut, (Uttar Pradesh) and Gurgaon (Haryana). United kingdom is the

principal importer of sports equipments manufactured in India followed by other

countries including the United States of America, Germany, France and Australia. The

sports goods manufacturing industry in India is mainly concentrated in the cities of Jalandhar and Meerut.

Over the past five decades, the sports goods manufacturing industry in India has

experienced an incredible growth and today it has secured a very prominent place inthe country¶s economy in terms of its immense potential in providing employment to

many people besides its growing prospects of growth and export. It is for thesereasons that this segment in India is receiving a great emphasis on its planned andstructured development, aimed at most favorable deployment of resources for enhancing the returns, especially out of exports.

On the whole, the Indian sports goods industry manufactures about 318 items. Toname a few items in this list, one can mention inflatable balls, Cricket bats and Cricket

balls, hockey sticks and balls, boxing equipment, fishing equipment, indoor gameslike chess and carom boards and different kinds of safety equipment used across

various sports and games. One can say that Indian sports goods industry is in fact alabour intensive industry providing wonderful employment opportunities to the

deprived sections of society in addition to a large number of women

Indian Sports goods and equipments are highly acclaimed around the world, while

they have made a definite and indelible mark in the global sports equipments market.In fact, sports goods manufactured in India have thoroughly established their uniqueidentity in several countries across the world. The list of these counties includes both

developing and developed countries besides CIS Countries. A wonderful fact in this

regard is that the sports equipments manufacturing industry of India that operates fromthe status of a cottage industry has today established itself as a principal and highly

reliable supplier of high quality sports goods to a sizeable chunk of the internationalmarket.

The Indian Sports equipments manufacturing industry has been exporting about 60%

of its total domestic production to the sports loving consumers around the globe. Thissegment in India has today become a globally competitive and creative body. Whether it is just a Cricket bat, a hockey stick or a football, the significant contribution made

by the Indian sports goods manufacturing industry to the global sports goods

equipments market is indeed commendable and remarkable.



To a great extent, the sports equipments manufacturing industry in India is highlyconcentrated in the cottage and small-scale sector. Therefore, there is a scarcity of

resources required for modernizing the technology and to effectively market the products.

Talking of the sports goods manufacturing activity in Jalandar, three types of

establishments can be identified namely big establishments that cater mainly to

exports business besides meeting the needs of the domestic market; smallestablishments that focus on domestic market alone and unregistered units that are

found in the urban pockets of Jalandhar. To a great extent, these unregistered units aresmall home-based units run by the members of families, often assisted by a few hired

employees. In most cases, these units do not function independently. They accept the jobs outsourced by bigger firms and also do not enjoy a direct access to market.

While the total value of the sports goods manufacturing in India is worth about 5,000crores, the contribution of Jalandhar to this figure is about 60%. Amazingly, in the

year 2008, Jalandhar based units alone had manufactured about 25,000 to 30,000footballs a day.



Manufacturing Process of Cricket Bats

Cricket bats are manufactured mainly from English willow, a kind of cultivated

timber which grows in large plantations in wetland areas throughout Essex,Suffolk and Norfolk. Each tree is individually planted by hand and during its

natural life-span, the willow will be tended by the grower to ensure that the treewill be suitable for bat making. For each willow that is felled, two ne w trees are

planted. In this way the industry, countryside and the actual species are protected.

The willow cleft is then sawn, the ends waxed and then air or kiln dried to

reduce the moisture content. The cleft then undergoes various machining

processes to be cut into the basic blade shape. Once the blade has been

correctly graded and machined, the next stage is pressing. The willow fibers

have to be compressed in order to strengthen the timber sufficiently to

withstand the impact of a cricket ball. The blade is pressed up to 2,000lb per

square inch.



After pressing the handle, constructed from cane and rubber strips, is fittedthrough the precise splicing of the handle into the blade. The blade is now

shaped with a draw knife.



During the shaping process, the bat is constantly tested for balance and form by the bat

maker.

Next comes sanding. The bat will be both coarse and fine sanded through

various drum and belt sanding machines.



Once the bat has been shaped and sanded, the handle and blade are blended

together to obtain a seamless bat. Finally, the bat is waxed and polished, a

rubber grip fitted to the handle and labeled. The bat is now ready to ship.



Top 10 Companies of Cricket Bats

1. Kookaburra Kahuna

2. Adidas Incurza

3. SG Cobra

4. Grey Nicolls Viper

5. Slazenger V389

6. Puma Ballistic

7. Kookaburra Angry Beast

8. GM Apex

9. Slazenger V12

10. SS Ton

roll no. 31- sports

Documents