roman weber/christian guedemann - create a smarter workforce
DESCRIPTION
TRANSCRIPT
How social software enhances your
customer relations & sales success
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Phase I
Used Internaly
Reasons:
• Wisedom of the crowd
• Innovation
• Talent is everywhere
• Skills repository
• Know your employees
• ..and your Boss
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Phase II
Used Externaly
Reasons:
• Listen to your customer and partners
• Drive Innovation even more
• Communicate better
• Invite customers and partners into your processes
• Be more than just „Me too!“
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Phase III
Socialy enhance your Business and your existing data!
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Jerry Maguire…..
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Phase III
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Your Existing Data and Processes
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Phase III
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Your Existing Data and Processes
Search Engine
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Phase III
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Your Existing Data and Processes
Search Engine
Process Owner
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Phase III
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Your Existing Data and Processes
Search Engine
Process Owner Peter
Paul
Mary
Co-Authors..
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Phase III
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Your Existing Data and Processes
Search Engine
Process Owner Peter
Paul
Mary
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Phase III
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Your Existing Data and Processes
Search Engine
Process Owner Peter
Paul
Mary
Tags, History,
Versions
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Phase III „Form a strong Network“
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Search Engine
Process Owner Peter
Paul
Mary
Tags, History,
Versions
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More intelligent staff / companies?
Brain „Normalo“
Weight ca. 1400 gIQ ca. 100
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04.07.2013
More intelligent staff / companies?
Brain „Normalo“
Weight ca. 1400 gIQ ca. 100
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Brain „Genius“
Weight ca. 1400 g
IQ ca. 131 - 200+
04.07.2013
More intelligent staff / companies?
Brain „Normalo“
Weight ca. 1400 gIQ ca. 100
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Brain „Genius“
Weight ca. 1400 g
IQ ca. 131 - 200+
Many! more connections
between synapses!
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More intelligent staff / companies?
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Humans with more „Connections“ aremore intelligent!
ergo
Companies using IBM „Connections“ aremore intelligent, more flexible
and faster :-)
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The 3 circles of success
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Traditional CRM
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications
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The 3 circles of success
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Enhanced CRM
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications
Public Networks
Wouldn‘t be nice to know:
• What your customer twitted about?
• What jobs he is searching / offering?
• What he is posting about?
• What products he is pushing?
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The 3 circles of success
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CRM on Steroid
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications
Public Networks
Even better:
Link your customers
need‘s to the skills,
data and processes
within your company!!
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The 3 circles of success
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CRM on SteroidPublic Networks
YES!
Show me the …. MONEY!!
•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications
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Social Software changes our daily business
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Traditional Software can and needs to beconnected and integrated
Multiple linked Data and Processesare more valuable
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New solutions are emerging..
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SugarCRM and IBM Connections
Projectmanagement for IBM Connections from TRILOG Group
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New solutions are emerging..
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CAT Connections Admistration Toolkit from TimeToAct
Kudos Bages from ISW
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New solutions are emerging..
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AppDesigner from GBS (Group Business Software)
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How to…?
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Possible ways to use IBM Connections as Applikation Platform:
SPI Service Provider Interfacehttp://www-10.lotus.com/ldd/lcwiki.nsf/dx/Using_IBM_Connections_more_as_a_platform_than_an_application
REST API IBM Connections 4.5 API Documentationhttp://www-10.lotus.com/ldd/appdevwiki.nsf/xpDocViewer.xsp?lookupName=IBM+Connections+4.5+API+Documentation#action=openDocument&content=catcontent&ct=prodDoc
SBT IBM Social Business Toolkithttps://www.ibm.com/developerworks/community/blogs/0f357879-ccee-4927-98c1-7bb88d5dc81f/entry/april_9_2013_10_55_am1?lang=en
Check out OpenNTF.org for Applications and Ideashttp://www.openntf.org/Internal/home.nsf/home.xsp
AppDesigner by GBS (Group Business Software)http://www.gbs.com/de/appdesigner
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What is the Social Business Toolkit (SBT)?
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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
Leveraging the IBM Social Platform
Social fabric integration for Partners and in-house Apps and Services
A set of RESTful, consistent, strategic social APIs and services to simplify development and Social capabilities to applications
– APIs based on web patterns including JSON, HTML, ATOM, REST
– Open standards ready
Simple, easy to use – Consistent programmability, use tools you know
Unified integration – Build once, reuse across the portfolio
–Platform Independent – Consistency across products
IBM Connections, Portal/WCM, Notes/Domino, Sametime...
Hybrid deployment, on premises and cloud
– Single focus of development investments, flexibility, hybrid scenario
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Some API‘s of the SBT
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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
Activity
Streams
Embedded
Experiences
Share Box
Collaboration- email
- Communities
- Activities
- File sharing
- Wikis, forums,
blogs
- ...
Unified
Communication
New APIs and services designed to help developers build
unified user experiencesand
consistent extensibilityindependent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile)
Unified APIs for the IBM Social Business Toolkit
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Social API Growth
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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
2005 2006 2007 2008 2009 2010 2011 2012
0
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100
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500
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Most used API‘s 2012
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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
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USE! Open Standards
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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter
IBM leads with Open StandardsMaximizing integration possibilities Enabling the next generation of socially-enabled
solutions to enhance customers' existing investments and heterogeneous platforms
– Focus on open standards and “loosely coupled” web-centric architectures
A commitment to drive and leverage open standards
– Maximize choice, flexibility, and ease of integration
– Drive enterprise innovation and leverage rapid innovation on the public web
– Minimize incremental cost of targeting additional desktop and mobile platforms
– Leverage dominant skill-sets based around web technologies
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GBS AppDesigner
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„The GBS AppDesigner closes the gap in Social Business between the collaboration of employees and the use of
business applications. For the first time, the intuitive development and deployment of web applications by
employees without IT knowledge is possible.“
GBS AppDesigner – Your Way to Social Apps
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GBS AppDesigner Features
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Simple and robust
100% web-enabled application development for operational departments
Support for custom workflows
Integrated connection to mobile devices, e.g. Apple iPhone / iPad
Full support for IBM Domino
IBM Connections integration
Support for standards such as BPMN 2.0, XForms, and HTML5 web services
Tools (Workflow / Forms Modeller) running on Java stack
Workflow Engine is available for IBM Domino and IBM Websphere / JBoss
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5 Simple Steps to your Social Application
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1. Create Forms
2. Model the Workflow
3. Integrate Social Business Platforms
4. Deploy Applications
5. Use Applications
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Step 1 Create Form
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Step 2 Model the Workflow
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Step 3 Integrate into Social Platform
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Step 4 Deploy Application
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Step 5 „Use Application“
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The Future of GBS AppDesigner
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Launchat CeBIT 2013
Beta ProgramQ3 2012
PilotdesignQ 4 2012
DevelopmentQ3/Q4 2013
Native Java EE / Websphere / Connections interface
iOS/Android support
SaaS Version
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Please visit us at the exhibition
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..and take your Chance in winning a brandnewiPad Mini
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Any questions?
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Roman WeberCEOPhone: +41 44 727 93 04Mail: [email protected]: @romanWebGate
Christian GüdemannCTOPhone: +41 44 727 93 08Mail: [email protected]: @guedeWebGate
WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon www.webgate.biz