romance: an analysis

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ROMANCE: AN ANALYSIS

March 29, 2000


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AGENDA

My Relationships

• Past

• Present

Our Relationship in Detail

Evaluation


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You are an important supplier of various items that I need

You Family Da Guys

Source of Item

Companionship

Guilt

Sex

Beer

Talk

Sports

Love

Supply of Item

Source: Internal focus groups

Illustrative Example


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Although The Psycho set back my relationship process, recovery is luckily enough under way

In EuropeThe Drought Recovery

High Period

The Psycho You

Intensity of College

Relationship

Senior Year

First Try

Low

1987 1988 1989 1990 1991 1992 1993 1994 1995 1996

Time of RelationshipSource: Emotional baggage

Relationship duration and intensity


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Since the time that we seriously go out together, you rank highly among existing relationshipsValue of Relationship

High Family (Avg.)

Voice mail lady

YOU (New)

UA Flight Attendant

E-mail Partner

Friend "A"

ManagerClient IT Guys

RoommateDry Cleaner

OfficemateEx-Girlfriend

Friend "B"

Guy at VeniceYou (Old)

Streetwise Vendor

Client

Low

Time Spent on Relationship per Week


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Although our personal interests are mostly compatible, the greatest gap exists in Sex and Shopping

Movies

Sex

Food

TalkingSports

Shopping

Sense of Humor

ME

YOU

Source: Cosmo Magazine questionnaire


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Your physical characteristics are strong when compared with your competition

(1) Satan requires eternal damnation

Source: Individual Hormonal Response

Physical characteristics Name Eyes Hair Height Body Legs Face

You

Sharon Stone

The Psycho

Earnest Borgnine

Your Sister

Roseanne

Satan (1)


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The combination of your high physical appearance and personality rank you highly, although your sister is also a top prospect

High

Low

Low High

Physical

Appearance

Personality

Earnest Borgnine

You

Supermodels

The Psycho

Co-Worker

Your Sister

Wilma Flintstone (1)

(1) Wilma Flintstone is a fictional character

Likelihood of going out in near future

Source: Thin air


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When people found out that we were going out, their responses have been mixed

“ If she want’s him, fine. They deserve each other ” - Ex-girlfriend (The Psycho)

“ I didn’t even know they were going out ” - Co- worker

“ They make a cute couple ” - Mutual Friend

“ I think it’s great. ” - Officemate

“ She doesn’t look Jewish” - Female Parent

“ It’s impossible to generalize. You gotta understand this is a relationship business.” - Mutual Friend

“ It’s impossible to generalize. You gotta understand this is a relationship business.” - Mutual Friend

“She’s a babe” - Male friend

“I thought he was gay.”

- Female Friend

Reaction has been positive... ...But awareness of relationship is low

Source: Market interviews; unsolicited opinions


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The benchmark of relationship lifecycles, suggests that we are on schedule

You & Me

My Parents

Kym & Chris

Liz Taylor (Average)

First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce

Time After Initial Meeting

2 Wks 4 Wks 2 Months 3 Months - - - -

6 Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs

2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - -

- 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official

Stage of Relationship

Repeat On Regular Basis

“Liz Loop” Can Undermine Long-Term Success“Liz Loop” Can Undermine Long-Term Success

Source: Family reunion; People Magazine


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In summary we can say that we are on the right track, but we must remain aware of possible roadblocks

- Relationship Strong

• Compatible

• Engaging

• Affectionate

- Long term prospects strong

- Maintain awareness of possible roadblocks

SUMMARY


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THE ANSWER

March 29, 2000

10 Seconds After First Set of Slides


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Unfortunately a huge disconnect exists between my needs and your existing service

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Love

Affection

Companionship

Empathy

Listening

Analysis

What I NeedWhat You ProvideSource: My heart; no analysis


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SUMMARY - Relationship Weakening

• Formal

• Uncommunicative

- Long term prospects dwindling

- Roadblocks are here today

- Speak in English, not in slides

I’M OUTTA HERE !!I’M OUTTA HERE !!

In summary there is therefore not much left to say, but that I am out of here

romance: an analysis

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