romania – the wine market source madr - onvpv otilia chirita romanian grape growers and wine...
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Romania – The Wine Market
Source MADR - ONVPV
OTILIA CHIRITA
ROMANIAN GRAPE GROWERS AND WINE PRODUCERS ASSOCIATION
Romanian wine regions
Very favorable area - 75% from vine surfaceColinele Dobrogei wine region Dealurile Moldovei wine region Dealurile Munteniei si Olteniei vine region
Favorable area - 25% from vine surfacePodisului Transilvaniei wine region Banat wine region “The South sands” wine region Crisanei and MaramuresDunabe’s Terasses
Vine surface: 197.362 ha
Source MADR
Source MADR - ONVPV
Romanian wine regions
Wine regions and approved DOC and GI in Romania
Wine region
Geographicalindications (GI)
and sub-indications
Controlled denominations of origin (DOC) and sub-
denominationsMajor cultivated varieties
1. Podisul TransilvanieiTransylvanian plateau
Dealurile Transilvaniei Târnave (Blaj, Jidvei, Mediaş), Alba Iulia, Sebeş-Apold, Aiud, Lechinţa
White: Fetească regală, Fetească albă, Riesling italian, Sauvignon blanc,
Muscat Ottonel, Traminer
2. Dealurile MoldoveiHills of Moldova
Dealurile Moldovei (Dealurile Hârlăului, Iaşilor, Huşilor, Tutovei, Covurluiului, Siretului), Dealurile Vrancei
Cotnari, Iaşi (Copu, Bucium, Uricani), Bohotin, Huşi (Vutcani), Iana, Dealu Bujorului, Nicoreşti, Panciu, Odobeşti, Coteşti
White: Fetească regală, Aligoté, Fetească albă, Riesling italian, Grasă, Francuşă, Galbenă, Busuioacă, Tămâioasă românească, Sauvignon blanc, Muscat Ottonel
Red: Cabernet Sauvignon, Merlot, Băbească neagră
3. Dealurile Olteniei si Munteniei
Hills of Vallachia and Oltenia
Dealurile Munteniei, Dealurile Olteniei
Cernăteşti-Podgoria, Dealu Mare (Boldeşti, Valea Călugărească, Urlaţi, Ceptura, Tohani, Breaza, merei, Zoreşti), Pietroasa, Ştefăneşti (Costeşti), Sâmbureşti, Drăgăşani, Banu Mărăcine, Segarcea, Mehedinţi (Severin, Corcova, Dealurile Drâncei, Vânju Mare, Oreviţa)
White: Pinot blanc,Fetească albă, Riesling italian, Pinot gris, Galbenă de Odobesti, Muscat Ottonel
Red: Cabernet Sauvignon, Merlot, Burgund mare, Fetească neagră, Băbească neagră
4. Dealurile BanatuluiHills of Banat
Viile Caraşului, Viile Timişului Recaş, Banat (Moldova Nouă, Dealurile Tirolului, Silagiu)
White: Fetească albă, Fetească regală, Riesling italian, Sauvignon blanc, Majarca
Red: Burgund mare, Cabernet Sauvignon, Merlot, Pinot noir, Cadarca
Source MADR - ONVPV
Wine region
Geographicalindications (GI)
and sub-indications
Controlled denominations of origin (DOC) and sub-
denominationsMajor cultivated varieties
4. Dealurile BanatuluiHills of Banat
Viile Caraşului, Viile Timişului Recaş, Banat (Moldova Nouă, Dealurile Tirolului, Silagiu)
White: Fetească albă, Fetească regală, Riesling italian, Sauvignon blanc, Majarca
Red: Burgund mare, Cabernet Sauvignon, Merlot, Pinot noir, Cadarca
5. Dealurile Crisanei si Maramuresului
Hills of Crisana and Maramures
Dealurile Zarandului, Dealurile Crişanei, Dealurile Sătmarului
Miniş, Crişana (Diosig, Biharia, Şimleul Silvaniei)
White: Riesling italian, Fetească regală, Fetească albă, Furmint, Pinot gris, Tămâioasă de Măderat, Iordană, Muscat Ottonel
Red: Cabernet Sauvignon,Pinot noir, Cadarca, Merlot, Burgund mare
6. Colinele DobrogeiHills of Dobrogea
Colinele Dobrogei Murfatlar (Medgidia, Cernavodă), Babadag, Sarica Niculiţel (Tulcea)
White: Pinot gris, Chardonay, Muscat Ottonel, Riesling italian, Sauvignon blanc, Aligoté, Fetească albă, Fetească regală
Red: Cabernet Sauvignon, Pinot noir, Merlot, Sangiovese
7. Terasele DunariiDanube Terraces
Terasele Dunării Oltina White: Fet. albă, Fet. regală, Riesling italian, Pinot gris,Cardonay, Sauv.
blanc, Column; Red: Cabernet Sauv.,Merlot, Pinot noir, Burgund mare
Table grapes. :Afuz Ali, Cardinal, Italia, Chaselas de B.,Victoria, Select
8. Nisipurile din Sudul tariiSands and other Favourable
Lands of the South of the country
- - White: Fet. regală, Aligoté, Riesling italian, Sauv. blanc, Bab. gri u. a.
Red: Bab. neagră, Cab. Sauv., Merlot, Sangiovese, Neuzüchtungen u. a.
Table grapes.:Afuz Ali, Chaselas dore, Victoria, Otilia, Istria, Muscat d’Adda
Wine regions and approved DOC and GI in Romania
Source MADR - ONVPV
% of each Romanian wine regions - ha
Source MADR - ONVPV
% of each vine variety
Source MADR - ONVPV
Romanian Protected Origin Denominations
Source MADR - ONVPV
4 % European DOP3 % European IGP
POD , IG and table wines areas for each wines region (%)
Source MADR - ONVPV
% of each Romanian wine region (ha)
Evolution of the Rumanian vine surface 2000 - 2011
(1000 ha)
Source MADR
248 244233
223
192 191 190 189 187 184 182 182
0
50
100
150
200
250
300
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
5,55
5,5 5,5
6,2
2,6
55,3 5,4
6,7
3,2
4
0
1
2
3
4
5
6
7
8
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Evolution of the Rumanian wine production 2000 – 2011
(10000 hl)
Source MADR
very difficultclimatic
conditions
17,6
22,022,2
20,5
23,624,7
32,3
26,328,0 28,9
36,4
13,6
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
1998
2000
2002
2004
2006
2008
2010
2012
Average production hl/ha 2000 – 2012
Average consumption (1999-2010) countries (10000 hl)
Source OIV
Quantity
Romanian wine imports and exports 2000 – 2010
Source MADR
x15
Value euro
(*dollar)
Romanian wine imports and exports 2000 – 2010
Source MADR
x4
Romanian wineries
WINERIES PRODUCTION number %
100 si 500hl 278 45,3
500 si 1000hl 64 10,4
1000 si 5000hl 118 19,2
5000si 10000hl 47 7,7
10000 si 50000hl 86 14,0
50.000 hl si 100.000hl 14 2,3
over 100.000 hl 7 1,1
TOTAL 614 100,0
Romanian wineries
VINE SURFACE OF GRAPE/WINE PRODUCERS number %
0,5 - 1 ha 24.173 71,6
1 ha - 5 ha 8.338 24,7
5 ha - 10 ha 576 1,7
10 ha - 50 ha 471 1,4
50 ha - 100 ha 97 0,3
over 100 ha 110 0,3
TOTAL 33.765 100,0
Romanian wine market structure
SUPER/HIPER MARKET
HORECA
AB AND WINES SHOPS
WINE ESTATES
E-SHOPS
ETC
Romanian institutions and organizations for the
wine marketInstitutions:
- M.A.P.D.R. – Agricultural Minister
- A.P.D.R.P. and A.P.I.A. - Development and Payment Agencies
- I.S.C.T.V. – Estate Inspection For The Technical Control Of The Wine
- O.N.V.P.V. – National Office of the Vine and Wine Products
Organizations:
- P.N.V.V. – National Associations Of The Wine Producers
- O.N.I.V. – Vine and Wine Interprofessional Organisation
- A.P.E.V. – Wine Exporters and Producers Asociation
Associations (Grape growers and Wine producers): 24
No cooperative
Romanian wine consumer
Frequency of alcoholic beverages consumption
9
6
1
17
12
2
1
1
1
1
33
30
3
4
3
1
2
15
24
3
4
4
2
3
10
28
5
7
9
5
7
4
6
9
11
5
7
6
15
24
32
20
22
8
65
50
40
65
59
Beer
Wine
Votca
Brandy/ Coniac
Whisky
Gin
Liquior
5 times per week or even more 3-4 times per week 1- 2 times per week
one in 2-3 weeks 1 per month ones in 2-3 months
less than ones in 2-3 months never
Wine consumption frequency
4
2
1
7
5
1
1
14
23
4
2
13
29
7
3
17
41
10
5
11
9
5
17
16
13
17
52
70
Home made wine thanyou will never buy
Bottled wine in glassbottle
Home made wine bouthfrom pprivate producers
Bottled wine in plastic
5 times per week 3-4 times per week 1-2 times per week
Ones in 2-3 weeks Ones per month Ones in 2-3 months
Less then ones in 2-3 months Never
3
2
0
5
0
5
6
1
2
3
3
4
9
1
20
14
4
8
13
8
13
26
3
20
20
9
13
16
10
15
25
5
29
24
12
19
24
13
16
31
10
8
12
16
11
12
12
9
2
13
9
12
26
21
17
23
21
3
28
6
11
31
26
14
29
21
40
1
2
1
White wine
Red wine
Rose wine
Sweet wine
Demi sweet wine
Dry wine
Demi dry wine
Wine produced in Romania
Imported wine
5 times per week or even more 3-4 times per week1-2 times per week Ones in 2-3 weeksOnes per month Ones in 2-3 monthsLess than one times in 2-3 months Never
Wine consumption frequency - wine categories
Bottled wine – per month consumption
20 25 24 23 8
Less than 1 L 1 - 1.5 L 1.5 - 3 L More than 3 L Do not know
2.93
Media liter/month
Place for wine consumption
66
16
13
5
at home
someone else's home
RESTAURANT
bar/ club/ disco
Medium wine quantity consumption
in each ocation
59
40
60,12
Simple With sparkling water Cocktail with still water Other combination
25 29 29 17 1
Less than 0.5 L 0.5 L - 0.75 L 0.75 L- 1 L More than 1 L DN/ DNR
0.83
Media(liter)
Wine type – taste, colour
65
37
4
White
Red
Rose
42
23
21
4
16,9
Demi sweet
Demi dry
Sweet
Dry
Don't know
Buing criteria for bottled wine
12
14
23
14
7
6
4
1
2
1
1
2
PRICE
COLOUR
BRAND
QUALITY
Variety
Taste
Vineyard/ producer
Wine presentation
Aroma
Age
Quantity
Notoriety
FIRST MENTION
Thank you !Enjoy the Romanian Wines!