romanian designers-berlin july 2011

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ALINA BOTEA BOLD FASHION LUCIAN BROSCĂȚEAN LENA CRIVEANU MIHAELA GLĂVAN IRINA SCHROTTER LIGIA STAN

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Brochure Romanian Designers-Berlin July 2011

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Page 1: Romanian Designers-Berlin July 2011

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro

Page 2: Romanian Designers-Berlin July 2011

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro

Page 3: Romanian Designers-Berlin July 2011

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro

Page 4: Romanian Designers-Berlin July 2011

The first thing anyone with an interest in fashion in general, and with an interest in Romanian fashion in particular, should do, is to identify as many references as they can from the space the designer originates from and operates in.

Historically in its infancy fashion-wise, but with an expansive cultural background, Romania became a natural fit into the international fashion landscape through recognition of her designers, the success they’ve been enjoying in prestigious festivals, and the collections they’ve been selling in famous stores and boutiques around the world.

Irina Schrotter, whose name is among those listed in the Berlin Fashion Week programme, is a veteran Romanian designer and the mind behind the most important Romanian fashion festival – Romanian Fashion Week. Over the years, Schrotter launched one promising young fashion designer after another; Romanian Fashion Week has provided fresh faces in the field, as well as more experienced designers, with fantastic exposure.

When it comes to Romanian fashion, there’s one particular interesting thing to be considered: its heterogeneity, the wealth and diverse sources of its inspiration. This enables a system where creative but completely distinct personalities flourish and operate fruitfully. To prove the point, one need only analyze, for example, Irina Schrotter’s artistic vision (she is a mature, accomplished designer with a clear definition of what the feminine should be and with a fascination for urban glamour), and then muse over the collections created by Lucian Broscățean – one of the “enfants terribles” of Romanian fashion, whose aesthetics are rooted in conceptual minimalism, with gothic and archaic folk influences.

Lena Criveanu and Alina Botea successfully complete the list of the four Romanian designers to showcase their collections on the Berlin catwalk. Although the two designers could ride the same horse, their outlooks are very different. While Criveanu’s collection is an imaginary lyrical confession, a tribute to a “Fairies’ Night”, Botea captures French-style fragility with a flamboyant 80’s touch.

It goes without saying that accessories play a part of paramount importance. As far as accessories go, Mihaela Glăvan needs no introduction! In recent years, Mihaela imagined full collections of shoes and purses for most Romanian designers. She will return on the Berlin catwalk with a personalized selection for each representative of the Romanian delegation.

The puzzle would not be complete without two of the freshest Romanian brands in the business - Bold and Ligia Accesories. Bold will present a hyper-cool line of printed t-shirts with „artsy” messages, while Ligia Accessories will bring forward a personal reinterpretation of contemporary jewelry.

Although still at the beginning on the global catwalk, and unlike other spaces that benefitted from a different economic context, contemporary Romanian fashion has a sound, clear message, based on the talent and aesthetic flair of its designers, who can successfully represent their country anywhere in the world.

CONTEMPORARY ROMANIAN FASHION. AN EPIC STORYOF SUCCESS.by Maurice Munteanu

Page 5: Romanian Designers-Berlin July 2011

The first thing anyone with an interest in fashion in general, and with an interest in Romanian fashion in particular, should do, is to identify as many references as they can from the space the designer originates from and operates in.

Historically in its infancy fashion-wise, but with an expansive cultural background, Romania became a natural fit into the international fashion landscape through recognition of her designers, the success they’ve been enjoying in prestigious festivals, and the collections they’ve been selling in famous stores and boutiques around the world.

Irina Schrotter, whose name is among those listed in the Berlin Fashion Week programme, is a veteran Romanian designer and the mind behind the most important Romanian fashion festival – Romanian Fashion Week. Over the years, Schrotter launched one promising young fashion designer after another; Romanian Fashion Week has provided fresh faces in the field, as well as more experienced designers, with fantastic exposure.

When it comes to Romanian fashion, there’s one particular interesting thing to be considered: its heterogeneity, the wealth and diverse sources of its inspiration. This enables a system where creative but completely distinct personalities flourish and operate fruitfully. To prove the point, one need only analyze, for example, Irina Schrotter’s artistic vision (she is a mature, accomplished designer with a clear definition of what the feminine should be and with a fascination for urban glamour), and then muse over the collections created by Lucian Broscățean – one of the “enfants terribles” of Romanian fashion, whose aesthetics are rooted in conceptual minimalism, with gothic and archaic folk influences.

Lena Criveanu and Alina Botea successfully complete the list of the four Romanian designers to showcase their collections on the Berlin catwalk. Although the two designers could ride the same horse, their outlooks are very different. While Criveanu’s collection is an imaginary lyrical confession, a tribute to a “Fairies’ Night”, Botea captures French-style fragility with a flamboyant 80’s touch.

It goes without saying that accessories play a part of paramount importance. As far as accessories go, Mihaela Glăvan needs no introduction! In recent years, Mihaela imagined full collections of shoes and purses for most Romanian designers. She will return on the Berlin catwalk with a personalized selection for each representative of the Romanian delegation.

The puzzle would not be complete without two of the freshest Romanian brands in the business - Bold and Ligia Accesories. Bold will present a hyper-cool line of printed t-shirts with „artsy” messages, while Ligia Accessories will bring forward a personal reinterpretation of contemporary jewelry.

Although still at the beginning on the global catwalk, and unlike other spaces that benefitted from a different economic context, contemporary Romanian fashion has a sound, clear message, based on the talent and aesthetic flair of its designers, who can successfully represent their country anywhere in the world.

CONTEMPORARY ROMANIAN FASHION. AN EPIC STORYOF SUCCESS.by Maurice Munteanu

Page 6: Romanian Designers-Berlin July 2011

Before war or natural catastrophe radically changed the way we dressed, a new term came about in the equation of our life, whose destructive force is akin to those cataclysmic events: economic recession. Hard times always bring about new rules, kill myths, reshape discourse, and change mentalities. They operate on a level that we normally strive to keep untarnished, embedded into our emotional DNA. Yesterday’s certainties have vanished. Once at the top of your game, you now look around and try to make sense of your new reality. This is a new world with new rules. If you manage to understand and apply them in time, you will be able to move on and hopefully even find success.

That things will never be the way we used to know them was apparent ever since the winter of 2008. But no one was able to foresee that the change of the business would be so radical. Still, this is not the first economic crisis in history, and it certainly won’t be the last. Designers now have the mission to precisely grasp the interior change outlined earlier, and ”translate” it into clothes that still manage to say something to the people (the buyers).

Just as a modern Pythia, fashion, humanity’s most sensitive barometer, has sounded several alarm calls in recent collections about what is about to happen.

As far as trends go, the confusion was generated by the countless sources of inspiration as well as by the artificial pace forced upon designers (most of them had to think out and launch six collections every year). Fashion had become a modern Babylon, whose only rule was ”more, faster, more expensive”. It was in desperate need of a change, particularly one of mentality – and economic turmoil forced the fashion industry to rethink its future, starting from one deceivingly simple question: „how can we make people keep on buying?” The two possible answers accurately reflect fashion’s new directions.

The soft road – obviously toned-down collections, simplification and a much more pragmatic approach compared to past seasons. Baroque touches and avant-garde lines, pieces that seemed made for an extravagant theater production rather than for “normal” wear, have been replaced with collections meant to not alienate potential buyers.

The creative-above-all-else solution – an infusion of surprising ideas and techniques of execution, which transform each piece into a display of virtuosity; these are true works of art and craft, whose beauty and novelty make them very hard to resist.

However, both these directions bring to the forefront a subject mostly ignored by the fashion of the last twenty years: quality. After a long period of dilution in quality as well as in creativity, partly explained by the (self) imposed fast pace of the industry, the future of fashion will and must focus on the tried-and-true things that have always worked and have passed the test of time.

Modern icons are about to be demolished, and unjustly forgotten names, such as Beau Brummell, the Duke of Windsor, Charlie Munn or Milton Holden, will rise again above today’s short-lived media sensations. Fashion will be influenced and inspired by the timeless style and charm of Cary Grant, Clark Gable, Marlene Dietrich or Peggy Guggenheim.

The fact is, old is the new black.

THESWEETRECESSIONby Ovidiu Buta

Page 7: Romanian Designers-Berlin July 2011

Before war or natural catastrophe radically changed the way we dressed, a new term came about in the equation of our life, whose destructive force is akin to those cataclysmic events: economic recession. Hard times always bring about new rules, kill myths, reshape discourse, and change mentalities. They operate on a level that we normally strive to keep untarnished, embedded into our emotional DNA. Yesterday’s certainties have vanished. Once at the top of your game, you now look around and try to make sense of your new reality. This is a new world with new rules. If you manage to understand and apply them in time, you will be able to move on and hopefully even find success.

That things will never be the way we used to know them was apparent ever since the winter of 2008. But no one was able to foresee that the change of the business would be so radical. Still, this is not the first economic crisis in history, and it certainly won’t be the last. Designers now have the mission to precisely grasp the interior change outlined earlier, and ”translate” it into clothes that still manage to say something to the people (the buyers).

Just as a modern Pythia, fashion, humanity’s most sensitive barometer, has sounded several alarm calls in recent collections about what is about to happen.

As far as trends go, the confusion was generated by the countless sources of inspiration as well as by the artificial pace forced upon designers (most of them had to think out and launch six collections every year). Fashion had become a modern Babylon, whose only rule was ”more, faster, more expensive”. It was in desperate need of a change, particularly one of mentality – and economic turmoil forced the fashion industry to rethink its future, starting from one deceivingly simple question: „how can we make people keep on buying?” The two possible answers accurately reflect fashion’s new directions.

The soft road – obviously toned-down collections, simplification and a much more pragmatic approach compared to past seasons. Baroque touches and avant-garde lines, pieces that seemed made for an extravagant theater production rather than for “normal” wear, have been replaced with collections meant to not alienate potential buyers.

The creative-above-all-else solution – an infusion of surprising ideas and techniques of execution, which transform each piece into a display of virtuosity; these are true works of art and craft, whose beauty and novelty make them very hard to resist.

However, both these directions bring to the forefront a subject mostly ignored by the fashion of the last twenty years: quality. After a long period of dilution in quality as well as in creativity, partly explained by the (self) imposed fast pace of the industry, the future of fashion will and must focus on the tried-and-true things that have always worked and have passed the test of time.

Modern icons are about to be demolished, and unjustly forgotten names, such as Beau Brummell, the Duke of Windsor, Charlie Munn or Milton Holden, will rise again above today’s short-lived media sensations. Fashion will be influenced and inspired by the timeless style and charm of Cary Grant, Clark Gable, Marlene Dietrich or Peggy Guggenheim.

The fact is, old is the new black.

THESWEETRECESSIONby Ovidiu Buta

Page 8: Romanian Designers-Berlin July 2011

Sleek Magazine “Who knows, maybe before you know it, young Romanian Designer like Lucian Broscățean will be the next big thing” Tagesspiegel“Junge rumänische Designer zeigen in einer Gruppenschau, dass sie international mitspielen können” Euro News / Reuters“Rumänische Designer gaben ihr eindruckvolles Debut auf der Berliner Fashion Week” Glam.de“Beim Gedanken an Rumänien kommt den wenigstens als Erstes kreative Mode in den Sinn. Das hat sich bei den Gästen der Show Romanian Designers sicher geändert.” “Ich hatte keine Ahnung von rumänischer Mode, bin aber sehr positiv überrascht”Visitor of of the Romanian Designers Fashion Show after he saw the show.

BERLINFASHIONWEEK FALL-WINTER 2010-2011

Page 9: Romanian Designers-Berlin July 2011

Sleek Magazine “Who knows, maybe before you know it, young Romanian Designer like Lucian Broscățean will be the next big thing” Tagesspiegel“Junge rumänische Designer zeigen in einer Gruppenschau, dass sie international mitspielen können” Euro News / Reuters“Rumänische Designer gaben ihr eindruckvolles Debut auf der Berliner Fashion Week” Glam.de“Beim Gedanken an Rumänien kommt den wenigstens als Erstes kreative Mode in den Sinn. Das hat sich bei den Gästen der Show Romanian Designers sicher geändert.” “Ich hatte keine Ahnung von rumänischer Mode, bin aber sehr positiv überrascht”Visitor of of the Romanian Designers Fashion Show after he saw the show.

BERLINFASHIONWEEK FALL-WINTER 2010-2011

Page 10: Romanian Designers-Berlin July 2011

LUCIAN BROSCĂȚEAN

ALINA BOTEA

Page 11: Romanian Designers-Berlin July 2011

LUCIAN BROSCĂȚEAN

ALINA BOTEA

Page 12: Romanian Designers-Berlin July 2011

IRINA SCHROTTER

ANDREEA MUȘAT

Page 13: Romanian Designers-Berlin July 2011

IRINA SCHROTTER

ANDREEA MUȘAT

Page 14: Romanian Designers-Berlin July 2011
Page 15: Romanian Designers-Berlin July 2011
Page 16: Romanian Designers-Berlin July 2011

ALINA BOTEA

Alina Botea is a Fashion and Design graduate of the Cluj-Napoca Art and Design University. Her two brands, Portrait by Alina Botea and alina botea, are sold in upmarket stores in Bucharest, Constanta or directly at her showroom in Cluj-Napoca.

The 2012 Spring-Summer collection is a journey through an idyllic garden, where everything can become a source of blissful inspiration. The designers created collection special prints unique to this collection, inspired by insects, unexpected shapes and girlish/childish accessories. “Flying Sunny Day” by Alina Botea is an airy, flowing and effortless summer collection. 80’s lines are reinterpreted in a suite of fashion pieces whose colourful exuberance brings charm and gives free reign to the imagination. Dragonflies, with their delicately textured wings and filliform body lines, also inspire the cuts of clothes. Silk satin, veil, tulle, dock cotton, knit cotton, and taffeta, are sewn together into vaporous textures.

Page 17: Romanian Designers-Berlin July 2011

ALINA BOTEA

Alina Botea is a Fashion and Design graduate of the Cluj-Napoca Art and Design University. Her two brands, Portrait by Alina Botea and alina botea, are sold in upmarket stores in Bucharest, Constanta or directly at her showroom in Cluj-Napoca.

The 2012 Spring-Summer collection is a journey through an idyllic garden, where everything can become a source of blissful inspiration. The designers created collection special prints unique to this collection, inspired by insects, unexpected shapes and girlish/childish accessories. “Flying Sunny Day” by Alina Botea is an airy, flowing and effortless summer collection. 80’s lines are reinterpreted in a suite of fashion pieces whose colourful exuberance brings charm and gives free reign to the imagination. Dragonflies, with their delicately textured wings and filliform body lines, also inspire the cuts of clothes. Silk satin, veil, tulle, dock cotton, knit cotton, and taffeta, are sewn together into vaporous textures.

Page 18: Romanian Designers-Berlin July 2011
Page 19: Romanian Designers-Berlin July 2011
Page 20: Romanian Designers-Berlin July 2011

BOLD fashion is a newly born one-hundred-percent Romanian label for clothing and apparel basics. It was launched in late 2010, as the result of a deep research and documentation process, started by a crowd of young professionals with several years of experience in the fashion business. The BOLD fashion label was created courtesy of CONCEPT FABRICA, a creative boutique based in Bucharest, the melting pot of Romanian culture. The entire product-making process for the BOLD label –from documentation to creation and explicit production, is developed on home grounds. Thus, every BOLD garment has the Proudly Made in Romania quality label.

BOLD FASHION

Page 21: Romanian Designers-Berlin July 2011

BOLD fashion is a newly born one-hundred-percent Romanian label for clothing and apparel basics. It was launched in late 2010, as the result of a deep research and documentation process, started by a crowd of young professionals with several years of experience in the fashion business. The BOLD fashion label was created courtesy of CONCEPT FABRICA, a creative boutique based in Bucharest, the melting pot of Romanian culture. The entire product-making process for the BOLD label –from documentation to creation and explicit production, is developed on home grounds. Thus, every BOLD garment has the Proudly Made in Romania quality label.

BOLD FASHION

Page 22: Romanian Designers-Berlin July 2011
Page 23: Romanian Designers-Berlin July 2011
Page 24: Romanian Designers-Berlin July 2011

LUCIAN BROSCĂȚEAN

Mobility, nomadic lifestyles, new urban configurations, architecture, postmodern dance – these are just a few of the pieces playing their intrinsic part in Lucian Broscățean’s seminal fashion domino. Lucian has an MA in Fashion Design from the University of Art and Design in Cluj-Napoca. He is one of the fastest-growing and most well-regarded avant-garde designers in Romania.The starting point of his “Inverted Perspective” collection is an exploration of the complex, dark, reflexive, and strangely beautiful universe created by outré filmmaker Peter Tscherkassky. Peter’s “Manufraktur”, “Outer Space”, or “Dream Work”, are all films in which the characters seem transported to some new order of space.

Light fabrics, dynamic textures, inverted geometric forms that become draped volumes, are the key elements in Lucian’s collection.

Page 25: Romanian Designers-Berlin July 2011

LUCIAN BROSCĂȚEAN

Mobility, nomadic lifestyles, new urban configurations, architecture, postmodern dance – these are just a few of the pieces playing their intrinsic part in Lucian Broscățean’s seminal fashion domino. Lucian has an MA in Fashion Design from the University of Art and Design in Cluj-Napoca. He is one of the fastest-growing and most well-regarded avant-garde designers in Romania.The starting point of his “Inverted Perspective” collection is an exploration of the complex, dark, reflexive, and strangely beautiful universe created by outré filmmaker Peter Tscherkassky. Peter’s “Manufraktur”, “Outer Space”, or “Dream Work”, are all films in which the characters seem transported to some new order of space.

Light fabrics, dynamic textures, inverted geometric forms that become draped volumes, are the key elements in Lucian’s collection.

Page 26: Romanian Designers-Berlin July 2011
Page 27: Romanian Designers-Berlin July 2011
Page 28: Romanian Designers-Berlin July 2011

LENA CRIVEANU

Lena Criveanu is one of those rare designers who successfully blend fashion with art, creating a timeless style that transgresses seasons as we know them.After studying Fashion Design and working for several well-known Romanian designers, Lena launched her own brand, focusing on hand-painted fabrics and Romanian folklore, but also echoing the vibes of the city she lives in. Her pieces are an intriguing mix of nostalgia, avant-garde and femininity. The designer is never afraid to play with opposites, moving boldly from aggressive to fluid, fragile silhouettes, or from Gothic darkness to light-hearted, playful motifs.

Blurring the lines between the masculine and the feminine, Lena’s spring-summer collection is built around the concept of the nude body. Lace textures almost seem painted on the skin, and mysterious veils drape the body, its shapes guessed through the delicate fabrics. Some of the men’s outfits have been redesigned with a more feminine touch.

Page 29: Romanian Designers-Berlin July 2011

LENA CRIVEANU

Lena Criveanu is one of those rare designers who successfully blend fashion with art, creating a timeless style that transgresses seasons as we know them.After studying Fashion Design and working for several well-known Romanian designers, Lena launched her own brand, focusing on hand-painted fabrics and Romanian folklore, but also echoing the vibes of the city she lives in. Her pieces are an intriguing mix of nostalgia, avant-garde and femininity. The designer is never afraid to play with opposites, moving boldly from aggressive to fluid, fragile silhouettes, or from Gothic darkness to light-hearted, playful motifs.

Blurring the lines between the masculine and the feminine, Lena’s spring-summer collection is built around the concept of the nude body. Lace textures almost seem painted on the skin, and mysterious veils drape the body, its shapes guessed through the delicate fabrics. Some of the men’s outfits have been redesigned with a more feminine touch.

Page 30: Romanian Designers-Berlin July 2011
Page 31: Romanian Designers-Berlin July 2011
Page 32: Romanian Designers-Berlin July 2011

MIHAELA GLĂVAN

With a graphic, architectural and special design, Sepala brand was launched by Mihaela Glăvan eight years ago. Shoes have soon become well-known on the Romanian market, and starting 2006, also internationally (Montreal Fashion Week, Cyprus Fashion Week, Kiev Fashion Week, Mercedes-Benz Fashion Week Berlin). The second brand Mihaela Glăvan, named after the designer herself, was officially launched in 2008 focusing mainly on custom-made orders and fashion shows. Mihaela Glăvan’s name has been associated with important young designers collections and fashion events.

For Mercedes Benz Berlin Fashion Week, Mihaela Glăvan created four different collections, especially designed for every Romanian fashion designer invited in the event.

Page 33: Romanian Designers-Berlin July 2011

MIHAELA GLĂVAN

With a graphic, architectural and special design, Sepala brand was launched by Mihaela Glăvan eight years ago. Shoes have soon become well-known on the Romanian market, and starting 2006, also internationally (Montreal Fashion Week, Cyprus Fashion Week, Kiev Fashion Week, Mercedes-Benz Fashion Week Berlin). The second brand Mihaela Glăvan, named after the designer herself, was officially launched in 2008 focusing mainly on custom-made orders and fashion shows. Mihaela Glăvan’s name has been associated with important young designers collections and fashion events.

For Mercedes Benz Berlin Fashion Week, Mihaela Glăvan created four different collections, especially designed for every Romanian fashion designer invited in the event.

Page 34: Romanian Designers-Berlin July 2011
Page 35: Romanian Designers-Berlin July 2011
Page 36: Romanian Designers-Berlin July 2011

IRINA SCHROTTER

Even though she initially studied medicine, Irina Schrotter had an all-consuming passion for fashion, which she eventually nurtured into one of the most successful Romanian brands in the field. Her fashion house, founded 20 years ago, was an instant hit due to her daring but feminine designs. Indeed, femininity is, and always will be, the focal point of Irina Schrotter’s fashion. With a self-assured, mix-and-match style, the designer brings together individual pieces into a unified whole. Her message is no doubt universal, since her designs are showcased on catwalks around four continents, from Tokyo to Paris and from Brazil to Dubai.

Schrotter’s Spring-Summer collection exudes colour and optimism, with the designer playing on circular patterns, accessories and cuts to create a new, striking, and fluid silhouette. Simplicity replaces last season’s rich layering, while last fall’s dark and somber tones make room for pure white and vivid colours.

Page 37: Romanian Designers-Berlin July 2011

IRINA SCHROTTER

Even though she initially studied medicine, Irina Schrotter had an all-consuming passion for fashion, which she eventually nurtured into one of the most successful Romanian brands in the field. Her fashion house, founded 20 years ago, was an instant hit due to her daring but feminine designs. Indeed, femininity is, and always will be, the focal point of Irina Schrotter’s fashion. With a self-assured, mix-and-match style, the designer brings together individual pieces into a unified whole. Her message is no doubt universal, since her designs are showcased on catwalks around four continents, from Tokyo to Paris and from Brazil to Dubai.

Schrotter’s Spring-Summer collection exudes colour and optimism, with the designer playing on circular patterns, accessories and cuts to create a new, striking, and fluid silhouette. Simplicity replaces last season’s rich layering, while last fall’s dark and somber tones make room for pure white and vivid colours.

Page 38: Romanian Designers-Berlin July 2011
Page 39: Romanian Designers-Berlin July 2011
Page 40: Romanian Designers-Berlin July 2011

The concept of this collection is the contemporary woman who assumes a visible distance in relation with the values of a dusty society, while imposing a refined sexuality applicable to any era. It is what makes these essential accents on an outfit – the jewels – joyously vibrate on both the figure of a mature woman or that of a rebel young lady who constantly feels she has something to prove to social environment where she is trying to find a place.

In order to sum up, we have these two ingredients whose annexation has always been a challenge: avant-garde and classical, zippers and style, freedom and conformism.

Why not zipp?

LIGIA'S ACCESSORIES

Page 41: Romanian Designers-Berlin July 2011

The concept of this collection is the contemporary woman who assumes a visible distance in relation with the values of a dusty society, while imposing a refined sexuality applicable to any era. It is what makes these essential accents on an outfit – the jewels – joyously vibrate on both the figure of a mature woman or that of a rebel young lady who constantly feels she has something to prove to social environment where she is trying to find a place.

In order to sum up, we have these two ingredients whose annexation has always been a challenge: avant-garde and classical, zippers and style, freedom and conformism.

Why not zipp?

LIGIA'S ACCESSORIES

Page 42: Romanian Designers-Berlin July 2011
Page 43: Romanian Designers-Berlin July 2011
Page 44: Romanian Designers-Berlin July 2011

Romanian Designers in Berlin Romanian Designers Fashion Show Friday 8th of July 8 pm

Irina Schrotter Find Irina Schrotter at Premium exhibitions and the Romanian Designers Showroom

Alina Botea, Lena Criveanu, Lucian BroscățeanFind Alina Botea, Lena Criveanu and Lucian Broscățean at Projekt Galerie and the Romanian Designers Showroom Bold fashion Find Bold fashion at the Bread&Butter Berlin Mihaela Glăvan, Ligia's Accessories Find Mihaela Glăvan and Ligia Stan at Premium exhibitions

Locations: Mecedes-Benz Fashion WeekStraße des 17. Juni / Brandenburger Torwww.mercedes-benzfashionweek.com/de

Showroom of the Romanian DesignersSaturday 09th and Sunday 10th of JulyRomanian Embassy Berlin, Dorotheenstrasse 62-66, 10117 Berlin

Premium ExhibitionsLuckenwalder Strasse 4-6 www.premiumexhibitions.com

Bread&ButterFlughabfen Berlin-TEmpelhof, Platz der Luftbrücke 5www.breadandbutter.com

Projekt GalerieAlte Münze.zu Berlin, Am Krögel 2 www.projektgalerie.net

For further information please contact:bernhard comms, Stefan Bernhard, Kino im Zentralbuero, Karl Liebknecht Straße 7, 10178 Berlinphone: +49 30 2408 3440email: [email protected]

Alina Botea phone: +40 722 627562 email: [email protected]

Bold Fashiona Concept Fabrica Ltd. label 8 Șos.Berceni, Eurostil Building041914 Bucharest, Romaniaphone/fax: +40 21 3220262femail: [email protected]

Contact person: Matei Schwartz / Sales Administrative email: [email protected]

Lucian Broscățean / Sorste phone: +40 723 260591 email: [email protected]

Lena Criveanu 24 Atelierului StreetBucharest, Romaniaphone: +40 726 363115 email: [email protected]

Mihaela Glăvan 79 Mitropolit Filaret Street040504 Bucharest, Romaniaphone: +40 723 534485email: [email protected]

Ligia Stan / Ligia's accessories15 Agricultori StreetBl. 1, Sc. 1, Ap. 7021481 Bucharest, Romaniaphone: +40 745 401831email: [email protected] www.ligias.eu

Irina Schrotter / Exclusive Comp 46 Șos. Bucium700281 Iași, Romaniaphone: +40 232 230988fax: +40 232 236001 email: [email protected] www.irinaschrotter.ro

Page 45: Romanian Designers-Berlin July 2011

Romanian Designers in Berlin Romanian Designers Fashion Show Friday 8th of July 8 pm

Irina Schrotter Find Irina Schrotter at Premium exhibitions and the Romanian Designers Showroom

Alina Botea, Lena Criveanu, Lucian BroscățeanFind Alina Botea, Lena Criveanu and Lucian Broscățean at Projekt Galerie and the Romanian Designers Showroom Bold fashion Find Bold fashion at the Bread&Butter Berlin Mihaela Glăvan, Ligia's Accessories Find Mihaela Glăvan and Ligia Stan at Premium exhibitions

Locations: Mecedes-Benz Fashion WeekStraße des 17. Juni / Brandenburger Torwww.mercedes-benzfashionweek.com/de

Showroom of the Romanian DesignersSaturday 09th and Sunday 10th of JulyRomanian Embassy Berlin, Dorotheenstrasse 62-66, 10117 Berlin

Premium ExhibitionsLuckenwalder Strasse 4-6 www.premiumexhibitions.com

Bread&ButterFlughabfen Berlin-TEmpelhof, Platz der Luftbrücke 5www.breadandbutter.com

Projekt GalerieAlte Münze.zu Berlin, Am Krögel 2 www.projektgalerie.net

For further information please contact:bernhard comms, Stefan Bernhard, Kino im Zentralbuero, Karl Liebknecht Straße 7, 10178 Berlinphone: +49 30 2408 3440email: [email protected]

Alina Botea phone: +40 722 627562 email: [email protected]

Bold Fashiona Concept Fabrica Ltd. label 8 Șos.Berceni, Eurostil Building041914 Bucharest, Romaniaphone/fax: +40 21 3220262femail: [email protected]

Contact person: Matei Schwartz / Sales Administrative email: [email protected]

Lucian Broscățean / Sorste phone: +40 723 260591 email: [email protected]

Lena Criveanu 24 Atelierului StreetBucharest, Romaniaphone: +40 726 363115 email: [email protected]

Mihaela Glăvan 79 Mitropolit Filaret Street040504 Bucharest, Romaniaphone: +40 723 534485email: [email protected]

Ligia Stan / Ligia's accessories15 Agricultori StreetBl. 1, Sc. 1, Ap. 7021481 Bucharest, Romaniaphone: +40 745 401831email: [email protected] www.ligias.eu

Irina Schrotter / Exclusive Comp 46 Șos. Bucium700281 Iași, Romaniaphone: +40 232 230988fax: +40 232 236001 email: [email protected] www.irinaschrotter.ro

Page 46: Romanian Designers-Berlin July 2011

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro

Page 47: Romanian Designers-Berlin July 2011

ALINA BOTEA BOLD FASHIONLUCIAN BROSCĂȚEAN LENA CRIVEANUMIHAELA GLĂVANIRINA SCHROTTERLIGIA STAN

ROMANIA HAS ALWAYS BEEN IN FASHION SINCE THE EARLY DAYS, BUT OFTEN THE WORLD WAS QUITE BUSY TO REALIZE IT.

Ministry of Economy, Commerce and Business Environment of Romania - Department for Foreign Trade

16 Campineanu Street, District 1, Bucharest, Romaniaphone: +40 21 4010508, fax: +40 21 [email protected] www.dce.gov.ro

Romanian Center for Trade and Investment

17 Apolodor Street, District 5, Bucharest, Romaniaphone: +40 21 3185050, fax: +40 21 [email protected] www.traderom.ro

FIT - Future in Textiles Association

34 Bucium Street, 700265, Iasi, Romaniaphone: +40 232 415796, fax: +40 232 [email protected] www.fit21.ro