Ronald van OeverenECOMM 2015 NL-Utrecht

The True Value of Mobility Management

Introduction

Ronald van Oeveren

• Strukton Rail• Business Development & Innovation

• Sustainability• Board U15

Culture beats strategy every day!

Strukton headquarters,Utrecht, the Netherlands

Sanderink Invest / Oranjewoud NV

* Oranjewoud NVEUR 1.75 billionca. 9800 fte’s

Antea GroupStrukton

Sanderink InvestEUR 2.3 billionca. 15000 fte’s

Centric

EUR 1.58 billionca. 6200 fte’s

EUR 400 millionca. 3800 fte’s

EUR 550 millionca. 5200 fte’s

* Oranjewoud NV is an Amsterdam Stock Exchange listed company. 95.56% of the shares are in hands of Sanderink Invest.

Strukton

• Construction and engineering services, specialising in rail systems and civil infrastructures

• Summarized: 6,200 employees, revenue of 1.58 billion Euros (2013)

• Focus: Europe, Middle East, Australia, Indonesia, targeted projects

• Construction, engineering and maintenance services in:

– Infrastructure (railways, harbors, airports, high ways)

– Rail systems (metro, light rail, mono rail, heavy haul, high speed)

– MV and HV systems (generation, distribution, substations)

– Immersion projects (road tunnels, rail tunnels, storm water barriers)

Why?

• Access• Clients and commuting employees• CO2 reduction• Health improvement

We believe we can change our habits!

• For your own health• For your legacy• For your environment• For your company

Change: first step

• Smaller cars and limited emission

More change

• Stimulate use of video- and teleconferencing• Public transportation - Business cards for lease-car drivers• Stimulate use of bike pograms• Private transportation - headquarters to railway station

The Last Mile

• A challenge?

• Sure!• Comfort• Privacy

Change of habits!

• How?• Peers with the same interests

• U15

Health

Lidy Bosman

Since November 2014

• 3 days a week per e-bike

• Lost 9 kilos

• No more diabetes medicines!

• Change of habits!

U15

A powerful coalition of companies

Sustainable mobility for Utrecht region

• Companies work together

• Same goals, same peer group

• Co-execute the governmental program of Beter Benutten

• Sustainable economic results

Goals of 2014 exceeded expectations

• Number of cars in rush hours reduced by 1200

• 150 members

Results:

• 8% reduction of CO2 emissions

• Over 300 member companies

What does U15 offer its members?

General• Connection to peer companies• Connection to national initiatives• Gateway to governmental and other public bodies• U15 newsletter

Projects• CO2 footprint• Advice and support on mobility budget for employees• Advice and support on bike use stimulation programs• Modal shift

Community support• Themes: CO2 footprint, bike use stimulation, mobility budget, modal shift• Regional (like town of Amersfoort)• U15-Café’s

Modal Shift or Change of Habits

Language and urgency • E-book• link

Gamification

Stimulate bike use

Nu-Connect shared e-bike system pilot at Lage Weide industrial site

go-bike Copenhagen

Private collective transport

U15 CO2 footprint

Mobility budget

Customized advice• Start by capturing existing situation• Ambition of the employer• Start immediately – Take measures• Takes 4 to 6 weeks

Summary

What is the true value of mobility management?

Have we changed our habits?

• CO2 reduction in 18 U15 companies: 8% in one year

• 17% of transport by public transport

• Sorry, no information on biking

Is it sustainable…meaning will we continue with our new habits?

• Continued improvement of infrastructure for bikes and public transport,

habits, taxes, etc.

Future initiatives and innovations

Solutions hidden in the answer on the next questions:

• Do you need to travel?• Could you travel by public transport, carpool or bike?• In the rush-hour or not?

We see possibilities in:

• E-bikes up to 15 km radius• Planned parking facilities• Working at home or closer to home• Video and teleconferencing• Continued improvement of infrastructure for bikes and public transport• Tax system• Improvement on public and privat transport• Bio-fuels

Yes, we believe we can change our habits!