room for a small one?infochim.u-strasbg.fr/cs3_2010/oralpdf/warr_cs3_2010.pdf · wendy warr &...
TRANSCRIPT
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Room for a Small One?
Dr. Wendy A. Warr
http://www.warr.com
Wendy Warr & Associates
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“Animal Spirits”
“Fire in the Belly”
Wendy Warr & Associates
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Going it Alone
Wendy Warr & Associates
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What We Do
Wendy Warr & Associates
Since January 1992, Wendy Warr & Associates has
been supplying business and competitive intelligence
services to a broad spectrum of clients in the United
States, Europe, Australia, the Middle East, and Asia. Our
success stems from our extensive network and our
specialized knowledge of cheminformatics and high
throughput chemistry. Pharmaceutical companies,
venture capitalists, publishers, software companies, and
scientific database producers have benefited from our
expert counsel and services in recent years.
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What We Do
Wendy Warr & Associates
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Finding
Things Out
Wendy Warr & Associates
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Companies
• Cheminformatics
• Content/publishing
• Research services
• Internet search and services
• Semantics/metadata/text mining
• Federated search
• Pipelining/workflow
• Miscellaneous
Wendy Warr & Associates
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Cheminformatics
• Abacalab
• Accelrys
• ACD/Labs
• Altoris (ChemApps)
• Ariana Pharma
• Aureus Pharma
• BioMolTech
• Bio-Rad
• BioSolveIT
• CCDC
• CambridgeSoft
• c.a.r.u.s HMS (ViSoR)
• ChemAxon
• Chemical Computing Group
• Collaborative Drug Discovery
• Cosmologic
• Cresset Biomolecular Discovery
• Daylight CIS
• DeltaSoft
• Dotmatics
• Eidogen-Sertanty
• IDBS
• InChI Trust
• InfoChem
Wendy Warr & Associates
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Cheminformatics
• InhibOx
• Inte:Ligand
• IO Informatics
• Leadscope
• Molecular Networks
• Molegro
• MolSoft
• NCI/CADD group
• NIH Roadmap
• Open Eye Scientific Software
• Pharma Algorithms
• Optibrium
• Pharmatrope
• NIH TRND Program
• Python Prescription (PyRx)
• Q-Chem
• Schrödinger
• SciTouch
• SimBioSys
• Simulations Plus
• Sunset Molecular Discovery
• Symyx Software
• Synaptic Science
• The Edge Software Consultancy
• Tripos (Certara)
Wendy Warr & Associates
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Content/Publishing
• American Chemical Society
• BioMed Central
• Chemistry Central
• CrossRef
• Current Biodata
• Elsevier
• FIZ CHEMIE Berlin
• FIZ Karlsruhe /STN Internatnl
• Informa, T & F, CRC Press
• Information World Review
• John Wiley & Sons
• Knovel Corporation
• Nature Publishing Group
• Pharmavalet
• Public Library of Science
• Paterra
• ProQuest
• PubMed Central
• UK PubMed Central
• PubMed Central Canada
• Questel
• Royal Society of Chemistry
• Springer
• Thieme Publishing Group
• Thomson Reuters
• Wolters Kluwer Health
Wendy Warr & Associates
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Research Services
• Argenta Discovery
• Assay Depot
• BioFocus DPI
• ChemBridge
• ChemDiv
• Cyprotex
• Evolvus
• Molecular Connections
Wendy Warr & Associates
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Semantics/Text Mining
• BioWisdom
• CiteSeerX
• Linguamatics
• SciWit
• SureChem (NPG)
• TEMIS
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Pipelining/Workflow
• InforSense (IDBS)
• KNIME
• SciTegic (Accelrys)
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Federated Search
• Deep Web Technologies
• Science.gov
• Scitopia.org
• WorldWideScience.org
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Internet Search and Services
• ChemNavigator (Sigma-Aldrich)
• Chempedia
• ChemSpider (RSC)
• CWM Global Search (AKos GmbH)
• eMolecules
Wendy Warr & Associates
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Miscellaneous
• Biochemical Infometrics
• Laboratree
• Microsoft Research
• ThalesNano
• TIBCO Spotfire
• Miner3D
• Golden Helix
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Market Size
• ELNs (2008) $71m
– growing 20% a year
• Cheminformatics $350m
• Patent chemistry $400m
• STM Information (2007) $19bn
– growing 4-5% a year
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Define Success
• What does “success” mean to you?
• Your likelihood of getting venture capital for a
science-based business is very small
• You may never be a public company
• Some small, bootstrap companies (Daylight,
Open Eye) have done good business and are
happy
Wendy Warr & Associates
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Risk
Wendy Warr & Associates
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Innovation and Mitigating Risk
• Stay in touch with your customers
• Be customer-focused
• Hire brilliant people to work with you
• Remember the fundamentals of business
• Porter’s Five Forces
• Pay attention to what is happening in the
world and be prepared to react
– Indian patents
– recession
Wendy Warr & Associates
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Customers and Markets
“A market never bought anything but
customers do”
Wendy Warr & Associates
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Differentiation Alone is not Enough
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Competition
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Cash is King
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Two Examples
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ChemAxon
• 1998 Founded by Ferenc
Csizmadia (plus 2) with minimal
capital, in Budapest
• Database management tools, drug
design and discovery
• 1998-2002 Developed JChem
Base; lived off consultancy
Wendy Warr & Associates
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ChemAxon
• Bootstrap company
• 2001 Had 3 offers of venture capital
– VCs wanted too much control
• Repricing and consultancy were the
way ahead
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ChemAxon
• 2002, 10-12 Employees
• 2010 About 50 staff
• Lightweight on sales
• 2005 First full time sales person
• 2005 First Japanese agent
• 2007 First US sales person
• Now 2 telesales in US
• 2009 First full-time admin person
Wendy Warr & Associates
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ChemAxon 2010
• More than 300 corporate clients
• 18 from top 20 pharma/biotech
• GSK and Pfizer are major users
• 35 integrator partners
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ChemAxon 2010
• Sales 41% US; 39% Europe; 20% RoW
• Revenues 50% from maintenance; 20%
from VAR partners
• 30% growth in revenues 2008
• 60% growth in revenues 2009
• 70% of revenues plowed back into R&D
• Innovative, growing
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ChemAxon Future
• Diversify both products and markets
– SharePoint and Markush
– India and China
• Double income over next 3-4 years
• Achieve critical mass
• Avoid over-spending and over-hiring
• Don’t acquire a VAR partner if there are
no staff to manage the acquired company
Wendy Warr & Associates
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Threats to ChemAxon
• Competition from Open Source
• Major competitor could buy an OS
company
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InfoChem
• Specializes in storage and handling of
chemical structure and reaction information
• Software handles huge amounts of chemical
data, without degrading speed and
performance of system
• Builds high quality databases
• About 25 staff, plus 60-80 building databases
• Steady growth, 1 employee a year
Wendy Warr & Associates
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InfoChem History
• 1986 ChemoData founded
– Peter Löw, Heinz Saller
– Johnny Gasteiger (until 1987), TU Munich
– Developed ChemInform
• 1988 GDR (“East Germany”) offered 1.8
million reactions (SPRESI)
• July 1989 InfoChem formed to sell
SPRESI
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More History
• November 1989 Berlin wall falls
• German government no longer funds ChemInform, Beilstein,
SpecInfo
• 1990 Robert Maxwell plans SciTech Inform in Moscow (VINITI)
• Maxwell Communication Corp. already owns ORAC and MDL
• Maxwell realizes that InfoChem has rights to the VINITI
reactions
• Maxwell negotiates contract with ChemoData and InfoChem
• Maxwell has debts from Macmillan acquisition, is forced to sell
Pergamon, cannot acquire InfoChem and ChemoData
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InfoChem History
• Fall 1990 InfoChem now has debt
• April 1991 Springer acquires 80%
of InfoChem and ChemoData
• Springer plans to sell Beilstein
• 1992 InfoChem and ChemoData
merge
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InfoChem Products
• No system could handle 2.3 million reactions,
4m structures, so InfoChem developed software
• InfoChem CLASSIFY algorithm
• Subsets of SPRESI
– ChemReact as REACCS database
– First big deal; 30 licenses
• 1993 Fieser and Fieser (Major Reference Work)
• 1996 EROS MRW
• Science of Synthesis
• ChemReact 41 for PCs
• 1999 Internet version of SPRESI
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InfoChem: Recent Work
• ~2006 Moved into auto creation of
databases
• Synthesis planning
• 2008 Mining for Chemistry
• Text annotation
• Image recognition
• 2010 Markush structures
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InfoChem Revenues
• Sales 60% US; 30% Europe; 10% RoW
• Revenues
– 40% database building
– 25% licensing search technology
– 20% royalties
– 15% mining for chemistry
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InfoChem Success Factors
• Controlled, steady growth
• Financial stability with no strings attached
– Springer owns, Löw and Saller set strategy
• CAS the major partner
– CAS has SPRESI data and CLASSIFY
• Works with everybody– CAS, MDL (Symyx), CambridgeSoft, Accelrys,
Elsevier, Wiley, Thieme, chemical companies
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Technology
• Brave New World Companies
– Visionary
– First mover
– Innovative new concepts
• Faster Better Cheaper Companies
– Fast followers
– Innovative new products
Wendy Warr & Associates
Source: Versant Ventures
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Wave Theory
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In short…
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Start-up
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An Uphill Struggle
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Exit Strategy
• Know when to get out of the driver’s seat
• Initial Public Offering (IPO)
• Sale/merger
• Failure
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Reasons for Failure
• Not enough capital
• Low sales
• Bad management
• Taking too much cash
out too early
• Poor accounting
• Lack of experience
• Bad debts
• Setting prices too low
• Growing too quickly
• Fraud
• Operating costs get out
of hand
• Poor supervision
• Competition
• Health problems of
owner
• …and more
Wendy Warr & Associates
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Good Luck!
Wendy Warr & Associates
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Acknowledgments
• Alex Drijver, ChemAxon
• Peter Löw, InfoChem
• John McAlister
Wendy Warr & Associates