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YOURFIRM

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AltaVsta

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Summary of the information


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AltaVsta

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Summary of the information


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AltaVsta

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Direct Hit

Apple.com

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Barnes

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SEARCHGO

RO- S LOCATOR


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AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

THE QUESTIONWhat is the best Web site for refinancing my home?

THE ISSUESBefore committing my home mortgage to an online company, I wantto know if the company will respond to my needs. I am looking for:

• The best terms.

• Money-back guarantees.

• Simple-to-read information with friendly graphics.

• Easy-to-use tools for adding loan-related Web sites.

• Personalized and secure access to my account status.

• Fast turnaround.

THE OPTIONSI have narrowed my options to the leading online loan services:

• ELOAN.COM

• HOMEADVISOR.COM

• HOMESHARK.COM

• IQUALIFY.COM

THE REVIEWSThe reviews have been important for evaluating online loan services.

Consumer reports and reviewsThe consumer reports were extremely helpful.

Client ReviewsIt’s nice to find out how other people feel about online shopping.

THE ANSWERI decided to refinance my home with E-Loan.

In addition, my OnlineLoansMAP will continue to track loan ratesfor any refinancing events.

WHAT IS THE BEST WEB SITE FOR REFINANCING MY HOME?

MAP: ONLINE LOANSTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ONLINELOANSMAPCOVERPROFILE BIO:BRETPROPOSAL

ELOAN.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

HOMEADVISOR.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

HOMESHARK.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

IQUALIFY.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

ONLINE LOAN SERVICES

THE QUESTIONWith over 90 online brokers to choose from — what is the bestonline stock trading service available on the Internet today?

THE ISSUESBefore taking the big step of dropping my traditional brokers andjoining the ranks of online traders, I want to make sure that I amcomfortable with these new services.

The following issues are important to me and my family:

• Easy-to-use tools with drop down menus and pop-up reports.

• Real-time trades and quotes with fast, reliable performance.

• Simple-to-read data, charts and graphs.

• Amenities for high activity traders.

THE OPTIONSI have narrowed my options to the leading online services:

• ACCUTRADE.COM

• AMERITRADE.COM

• E*TRADE.COM

• FIDELITY.COM

• SCHWAB.COM

• SURETRADE.COM

• THESTREET.COM

• WEBSTREET.COM

THE REVIEWSThe reviews are in and it was a combination of useability and theBarron’s article “Growing Pains: In ranking online brokers, serviceand reliability count for a lot” that helped push me to my decision.

THE ANSWERI decided that for the first three months I am going to useE*Trade.com for my online investment portfolio.

During this three month trial period I am going to further researchand develop my personalized OnlineTradingMAP — the Boydfamily investment guide — the Boyd-InvestmentMAP.

WHAT IS THE BEST ONLINE STOCK TRADING SERVICE?

MAP: ONLINE TRADINGTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ONLINETRADINGMAPCOVERPROFILE BIO:BRETPROPOSAL

ACCUTRADE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

AMERITRADE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

E*TRADE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

FIDELITY.COM:Adispic asmer tisin aninfmoret yoin sdert new.

SCHWAB.COM:Adispic asmer tisin aninfmoret yoin sdert new.

SURETRADE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

THESTREET.COM:Adispic asmer tisin aninfmoret yoin sdert new.

WEBSTREET.COM:Adispic asmer tisin aninfmoret yoin sdert new.

ONLINE TRADING OPTIONS

MEDIA REVIEWS AND ARTICLES

NY TIMES: Trading on E*Trade’s Success: Chief AggressivePlans to Expand Internet Broker. March 16, 1999

BARRON’S: Growing Pains: In ranking online brokers,service and reliability count for a lot. March 15, 1999

INVESTOR’S BUSINESS DAILY: Adispic asmer nerfinh miertadispin to tisin aninf moret yoin sdert new.

FORBES MAGAZINE: Wadispin to tisin aninf moret yoinsdert new wedispic asmer nerfinh and ert miert.

WALL STREET JOURNAL: Ter tisin aninf moret yoin.

THE QUESTIONBecause I am making more and more of my purchases online, it’stime I find out — what is the best online shopping service availableon the Internet today?

THE ISSUESBefore committing my purchasing power to any one company, I wantto know if the company will respond to my needs. I am looking for:

• Easy-to-use tools with drop down menus and pop-up windows.

• Simple-to-read product information with friendly graphics.

• Easy-to-use tools for adding shopping-related Web sites.

• Easy and secure access to my account status.

THE OPTIONSI have narrowed my options to the leading shopping services:

• SHOPPING.COM

• AMAZON.COM

• AOL.SHOPPING.COM

• CYBERSHOP.COM

• GIGABUY.COM

• GO.SHOP.COM

• IMALL.COM

• YAHOO.SHOPPING.COM

THE REVIEWSThe reviews have been important for evaluating the shopping services.



THE ANSWERI decided to shop with Shopping.com.

My OnlineShoppingMAP will continue to track the value andbenefits of online shopping services and alert me to any events.

WHAT IS THE BEST ONLINE SHOPPING SERVICE?

MAP: ONLINE SHOPPINGTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ONLINESHOPPINGMAPCOVERPROFILE BIO:BRETPROPOSAL

SHOPPING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

AMAZON.COM:Adispic asmer tisin aninfmoret yoin sdert new.

AOL.SHOPPING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

CYBERSHOP.COM:Adispic asmer tisin aninfmoret yoin sdert new.

GIGABUYS.COM:Adispic asmer tisin aninfmoret yoin sdert new.

GO.SHOP.COM:Adispic asmer tisin aninfmoret yoin sdert new.

IMALL.COM:Adispic asmer tisin aninfmoret yoin sdert new.

YAHOO.SHOPPING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

ONLINE SHOPPING OPTIONS

CONSUMER REPORTS AND REVIEWS

CONSUMER REPORTS: Adispic asmer nerfinh miertadispin to tisin aninf moret yoin sdert new.

CONSUMER REPORTS : Wadispin to tisin aninf moret yoinsdert new wedispic asmer nerfinh and ert miert.

CLIENT REVIEWS

COMPANY ABC: Adispic asmer nerfinh miert adispin totisin aninf moret yoin sdert new.

COMPANY XYZ : Wadispin to tisin aninf moret yoin sdertnew wedispic asmer nerfinh and ert miert.

AUTOBYTEL.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

AUTOWEB.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

CARPOINT:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

CARS.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

ONLINE CAR SHOPPING SERVICESTHE QUESTIONWhat is the best Web site for buying a car?

THE ISSUESBefore committing my purchasing power to any car company, I wantto know if the company will respond to my needs. I am looking for:

• Wide-range of cars from several manufactures.

• Standard and custom options.

• Simple-to-read information with friendly graphics.

• Easy-to-use tools for adding car-related Web sites.

• Easy and secure access to financial data.

THE OPTIONSI have narrowed my options to the leading Web sites:

• AUTOBYTEL.COM

• AUTOWEB.COM

• CARPOINT.COM

• CARS.COM

THE REVIEWSThe reviews have been important for evaluating online car shopping.


Client ReviewsIt’s nice to find out how other people feel about online car shopping.

THE ANSWERI decided to buy a car with Autobytel.com.

WHAT IS THE BEST WEB SITE FOR BUYING A CAR?

MAP: ONLINE CARTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ONLINECARMAPCOVERPROFILE BIO:BRETPROPOSAL

THE QUESTIONHow can I organize and control my favorite airline and travel-related Web sites?

THE ISSUESI need to have a system with these features:

• Single place for tracking online airlines.

• Centralized location with links to all of the promotional andtravel support services.

• Easy-to-use tools for adding my favorite travel-related Web sites.

• Wallet-type device with one look access and control.

THE OPTIONSThese are my most important online air-travel Web sites:

• IFLYSWA.COM

• NWA.COM

• PRICELINE.COM

• TRAVELOCITY

THE REVIEWSI constantly monitor all of the airline reviews.

THE ANSWERThis is how I would organize my AirTravelMAP.

HOW CAN I ORGANIZE AND CONTROL MY FAVORITE AIRLINE AND TRAVEL-RELATED WEB SITES?

MAP: AIR TRAVELTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

AIRTRAVELMAPCOVERPROFILE BIO:BRETPROPOSAL

IFLYSWA.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

NWA.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

PRICELINE.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

TRAVELOCITY.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

ONLINE AIR-TRAVEL SERVICES

THE QUESTIONHow can I organize my favorite Web sites for professional woman?


• Single place for Web sites that deal with womens’ issues.

• Centralized location with links to all of the womens-related Websites and support services.

• Easy-to-use tools for adding my favorite Web sites that deal withwomens’ issues.


THE OPTIONSThese are my most important women-related Web sites:

• IVILLAGE.COM

• WOMEN.COM

• WOMENCENTRAL.COM

• WOMENSWORK.COM

THE REVIEWSI constantly monitor all of types of news and media sources for issuesrelated to women.

THE ANSWERThis is how I would organize my WomensIssuesMAP.

HOW CAN I ORGANIZE MY FAVORITE WEB SITES FOR THE PROFESSIONAL WOMAN?

MAP: WOMENS ISSUESTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

WOMENSISSUESMAPCOVERPROFILE BIO:BRETPROPOSAL

IVALLAGECOM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

WOMEN.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

WOMENCENTRAL.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

WOMENSWORK.COM:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

WEB SITES FOR WOMEN

THE QUESTIONHow can I organize and control my favorite online sports andentertainment Web sites?


• Single place for tracking sports and entertainment events.

• Centralized location with links to all of the promotional andmedia events.

• Easy-to-use tools for adding my favorite Web sites.


THE OPTIONSThese are my most important sports and entertainment Web sites:

• DISNEY.COM

• NBCINTERACTIVE.COM

• SONYONLINE.COM

• WB.COM

• CNNSI.COM

• ESPN.COM

• NFL.COM

• SPORTSLINE

THE REVIEWSI constantly monitor Web site reviews.

Consumer reports and reviewsThe consumer reports are extremely helpful.

THE ANSWERThis is how I would organize my Sports&EntertainmentMAP —the EntertainBobMAP.

HOW CAN I ORGANIZE AND CONTROL MY FAVORITE ONLINE SPORTS AND ENTERTAINMENT WEB SITES?

MAP: SPORTS AND ENTERTAINMENTTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

SPORTS&ENTERTAINMENTMAPCOVERPROFILE BIO:BRETPROPOSAL

DISNEY.COM:Adispic asmer tisin aninfmoret yoin sdert new.

NBC.INTERACTIVE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

SONYONLINE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

WB.COM:Adispic asmer tisin aninfmoret yoin sdert new.

CNNSI.COM:Adispic asmer tisin aninfmoret yoin sdert new.

ESPN.COM:Adispic asmer tisin aninfmoret yoin sdert new.

NFL.COM:Adispic asmer tisin aninfmoret yoin sdert new.

SPORTSLINE:Adispic asmer tisin aninfmoret yoin sdert new.

ENTERTAINMENT & SPORTS OPTIONS


WIRED: Adispic asmer nerfinh miert adispin to tisin aninfmoret yoin sdert new.

DISNEY MAG: Wadispin to tisin aninf moret yoin sdertnew wedispic asmer nerfinh and ert miert.

PEOPLE: Adispic asmer nerfinh miert adispin to tisinaninf moret yoin sdert new.

NEWS WEEK: Wadispin to tisin aninf moret yoin sdertnew wedispic asmer nerfinh and ert miert.


LA TIMES: Wadispin to tisin aninf moret yoin.

AGENCY.COM:Adispic asmer tisin aninfmoret yoin sdert new.

BLUE BARN INTERACTIVE:Adispic asmer tisin aninfmoret yoin sdert new.

BOOZ-ALLEN & HAMILTON:Adispic asmer tisin aninfmoret yoin sdert new.

IXL:Adispic asmer tisin aninfmoret yoin sdert new.

RARE MEDIUM:Adispic asmer tisin aninfmoret yoin sdert new.

THINK NEW IDEAS:Adispic asmer tisin aninfmoret yoin sdert new.

2-LANE MEDIA:Adispic asmer tisin aninfmoret yoin sdert new.

USWEB/CKS:Adispic asmer tisin aninfmoret yoin sdert new.

INTERACTIVE AD AGENCY OPTIONS



AD AGE MAGAZINE: Wadispin to tisin aninf moret yoinsdert new wedispic asmer nerfinh and ert miert.

CLIENT REVIEWS



THE QUESTIONIn a world of rapidly changing technologies — who is the bestinteractive ad agency to help us establish a Web presence?

THE ISSUESBefore taking the big step of contracting with an interactive adagency, we want to understand the strengths and weaknesses of theagencies offering Web solutions.

THE OPTIONSWe have narrowed our options to the leading ad agencies:

• AGENCY.COM

• BLUE BARN INTERACTIVE

• BOOZ-ALLEN & HAMILTON

• IXL

• RARE MEDIUM

• THINK NEW IDEAS

• 2-LANE MEDIA

• USWEB/CKS

• RAZORFISH (Not Included)

• THE LA JOLLA GROUP (Not Included)

THE REVIEWSThe reviews have been critically important for evaluating the differentinteractive ad agencies.

Media Reviews and ArticlesThe news articles and Web site information were extremely helpful.

Client ReviewsThe clients reviews were the determining factor.

THE ANSWERWe decided to contract with IXL.

WHO IS THE BEST INTERACTIVE AD AGENCY TO HELP US ESTABLISH A WEB PRESENCE?

MAP: WEB PRESENCETHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

WEBPRESENCEMAPCOVERPROFILE BIO:BRETPROPOSAL

THE QUESTIONIn a world of rapidly changing technologies — how can businessintelligence solutions help us manage our business?

THE ISSUESBefore taking the big step of incorporating business intelligencesolutions, we want to understand the strengths and weaknesses of thesolution providers.

THE OPTIONSWe have narrowed our options to the leading solution providers:

• ADVANTAGE

• BUSINESS OBJECTS SA

• COGNOS

• FULD & COMPANY

• INTRASPECT

• SQRIBE TECHNOLOGIES

THE REVIEWSThe reviews have been critically important for evaluating the differentbusiness intelligence solution providers.


Media Reviews and ArticlesThe news articles, Web site information and TV transcripts wereextremely helpful.

THE ANSWERWe decided to contract with Business Objects SA.

In addition, the BusinessIntelligenceMAP will monitor ourcompany’s business intelligence investments.

HOW CAN BUSINESS INTELLIGENCE HELP US MANAGE OUR BUSINESS?

MAP: BUSINESS INTELLIGENCETHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

BUSINESSINTELLIGENCEMAPCOVERPROFILE BIO:BRETPROPOSAL

ADVANTAGE:Adispic asmer tisin aninfmoret yoin sdert new.

BUSINESS OBJECTS SA:Adispic asmer tisin aninfmoret yoin sdert new.

COGNOS:Adispic asmer tisin aninfmoret yoin sdert new.

FULD & COMPANY:Adispic asmer tisin aninfmoret yoin sdert new.

INTRASPECT:Adispic asmer tisin aninfmoret yoin sdert new.

SQRIBE TECHNOLOGIES:Adispic asmer tisin aninfmoret yoin sdert new.

BUSINESS INTELLIGENCE OPTIONS




CLIENT REVIEWS



COMPANY EFG: Adispic asmer nerfinh miert adispin totisin aninf moret yoin sdert new.

COMPANY HIJ : Wadispin to tisin aninf moret yoin sdertnew wedispic asmer nerfinh and ert miert.

COMPANY KLM: Adispic asmer nerfinh miert adispin totisin aninf moret yoin sdert new.

COMPANY NOP : Wadispin to tisin aninf moret yoin sdertnew wedispic asmer nerfinh and ert miert.


CLARIFY:Adispic asmer tisin aninfmoret yoin sdert new.

E2 SOFTWARE:Adispic asmer tisin aninfmoret yoin sdert new.

GOLDMINE:Adispic asmer tisin aninfmoret yoin sdert new.

MOSS MICRO:Adispic asmer tisin aninfmoret yoin sdert new.

ENTERPRISE 360:Adispic asmer tisin aninfmoret yoin sdert new.

SIEBEL:Adispic asmer tisin aninfmoret yoin sdert new.

UPSHOT SALES:Adispic asmer tisin aninfmoret yoin sdert new.

VANTIVE:Adispic asmer tisin aninfmoret yoin sdert new.

FRONT OFFICE SOLUTION OPTIONS




CLIENT REVIEWS



THE QUESTIONIn a world of rapidly changing technologies — how can front officesolutions help us manage our business?

THE ISSUESBefore taking the big step of incorporating front office technologies, we want to understand the strengths and weaknesses of the solution providers.

THE OPTIONSWe have narrowed our options to the leading solution providers:

• CLARIFY

• E2 SOFTWARE

• GOLDMINE

• MOSS MICRO

• ENTERPRISE 360

• SIEBEL

• UPSHOT SALES

• VANTIVE

THE REVIEWSThe reviews have been critically important for evaluating the differentfront office solution providers.



THE ANSWERWe decided to work with Siebel Sales System.

HOW CAN FRONT OFFICE SOLUTIONS HELP US MANAGE OUR BUSINESS?

MAP: FRONT OFFICETHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

FRONTOFFICEMAPCOVERPROFILE BIO:BRETPROPOSAL

ANYDAY.COM:Adispic asmer tisin aninfmoret yoin sdert new.

LATITUDE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

MAGICALDESK.COM:Adispic asmer tisin aninfmoret yoin sdert new.

PICTURETEL.COM:Adispic asmer tisin aninfmoret yoin sdert new.

3MMEETING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

TELESUITE.COM:Adispic asmer tisin aninfmoret yoin sdert new.

VISTO.COM:Adispic asmer tisin aninfmoret yoin sdert new.

WEBEX.COM:Adispic asmer tisin aninfmoret yoin sdert new.

COLLABORATION SERVICE OPTIONS




CLIENT REVIEWS



THE QUESTIONIn a world of rapidly changing technologies — what is the bestcombination of collaboration technology solutions to help usmanage our business?

THE ISSUESBefore taking the big step of investing in collaboration technologies,we want to understand the strengths and weaknesses of the providers.

THE OPTIONSWe have narrowed our options to the leading tech consulting firms:

• ANYDAY.COM

• LATITUDE.COM

• MAGICALDESK.COM

• PICTURETEL.COM

• 3MMEETING.COM

• TELESUITE.COM

• VISTO.COM

• WEBEX.COM

THE REVIEWSThe reviews have been critically important for evaluating the differentcollaboration solution providers.



THE ANSWERWe decided to work with AnyDay, TeleSuite and WebEx.

In addition, the CollaborationMAP will help monitor ourcompany’s collaboration investments.

WHAT IS THE BEST COMBINATION OF COLLABORATION TECHNOLOGY SOLUTIONS TO HELP US MANAGE OUR BUSINESS?

MAP: COLLABORATIONTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

COLLABORATIONMAPCOVERPROFILE BIO:BRETPROPOSAL

@HOME:Adispic asmer tisin aninfmoret yoin sdert new.

BROADCOM:Adispic asmer tisin aninfmoret yoin sdert new.

CONCENTRIC NETWORKS:Adispic asmer tisin aninfmoret yoin sdert new.

COX COMMUNICATIONS:Adispic asmer tisin aninfmoret yoin sdert new.

EARTHLINK:Adispic asmer tisin aninfmoret yoin sdert new.

MINDSPRING:Adispic asmer tisin aninfmoret yoin sdert new.

UUNET:Adispic asmer tisin aninfmoret yoin sdert new.

VERIO:Adispic asmer tisin aninfmoret yoin sdert new.

ISP OPTIONS




CLIENT REVIEWS



THE QUESTIONWho is the best Internet Solution Provider?

THE ISSUESBefore signing up with an Internet service provider, I want tounderstand their strengths and weaknesses. I interested in:

• Reasonable prices.

• Dependable service.

• Free amenities.

• Helpful telephone support.

THE OPTIONSI have narrowed my options to the leading ISP solution providers:

• @HOME

• BROADCOM

• CONCENTRIC NETWORKS

• COX COMMUNICATIONS

• EARTHLINK

• MINDSPRING

• UUNET

• VERIO

THE REVIEWSThe reviews have been critically important for evaluating the differentISP solution providers.



THE ANSWERWe decided to work with Earthlink.

WHO IS THE BEST INTERNET SOLUTION PROVIDER?

MAP: INTERNET SERVICE PROVIDERTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ISPMAPCOVERPROFILE BIO:BRETPROPOSAL

THE QUESTIONHow can I find the Best Assisted Living Solution for my Mother?

THE ISSUESBefore we commit to the idea of assited living for Mom, we want toidentify the best services available. We expect:

• Reasonable prices.

• Dependable service.

• Guarantees.

• Amenities.

THE OPTIONSI have narrowed my options to the leading ISP solution providers:

• THE WINDSTONE GROUP

• EDEN CARE

• REGENT

• ADULT REFERRAL SERVICE

THE REVIEWSThe reviews have been critically important for evaluating the differentassisted living programs.



THE ANSWERWe decided to work with Windstone.

HOW CAN I FIND THE BEST ASSISTED LIVING SOLUTION FOR MY DEAR MOTHER?

MAP: ASSISTED LIVINGTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ASSITEDLIVINGMAPCOVERPROFILE BIO:BRETPROPOSAL

THE WINDSTONE GROUP:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

EDEN CARE:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

REGENT:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

ADULT CARE REFERRAL SERVICE:Adispic asmer tisin aninf moret yoin sdert new. Adispicasmer tisin aninf moret yoin sdert new.

ASSISTED LIVING WEB SITES

RO-S MANAGER

Same easy-to-usecontrol interfaceas Ros Locator

RO- S MANAGER

SEARCH

NetMAP RepositoryMission KnowMAPExternal AssetMAPInternal SalesMAPGoals MarketMAPStrategies StragegyMAPTactics ITMAP Deployment ProjectMAPControl PeopleMAP

GO



MANAGER

RO-S MANAGER


Organizes: RoS Management

Action Plans

RO- S MANAGER

SEARCH


GO



MANAGER

RO-S MANAGER



Action Plans

“RosMAPs”Most importantfeature of RoS

RO- S MANAGER

SEARCH


GO



MANAGER

RO-S MANAGER


RosMAPsharness the

Internet


Action Plans

“RosMAPs”Most importantfeature of RoS

RO- S MANAGER

SEARCH


GO



MANAGER

RO- SMAPS

COVER

RO-S

MANAGEMENTACTION PLANS

RO-SMAPMANAGEMENT ACTION PLANS

FOR BUSINESS AND LIFE

CLICK

MANAGEMENT ACTION PLANFAMILY SPIRITUAL EDUCATION HEALTH LEISURE BUSINESS FINANCIAL SECURITY

ROSMAPHOMEINDEXARCHIVESHELP

RO- SMAPS

RosMAPautomatically

pulls users

COVER

RO-S




CLICK



RO- SMAPS

RosMAPautomatically

pulls users

Process ofdeveloping

action plans

COVER

RO-S




CLICK



RO- SMAPS

RosMAPautomatically

pulls users


action plans

Executingprograms

COVER

RO-S




CLICK



RO- SMAPS

RosMAPautomatically

pulls users


action plans

Executingprograms

Trackingperformance

COVER

RO-S




CLICK



RO- SMAPS

RosMAPautomatically

pulls users


action plans

Identifyingperformance

gaps

Executingprograms

Trackingperformance

COVER

RO-S




CLICK



RO- SMAPS

RosMAPautomatically

pulls users

Initiatingproblem-solving

actions


action plans

Identifyingperformance

gaps

Executingprograms

Trackingperformance

COVER

RO-S




CLICK



COVER

RO-S




CLICK



THERO- S SYSTEM

QUESTIONS

PROBLEMS

REQUESTS

NEEDS

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

❶

The Ro-S System

COVER

RO-S




CLICK



WEB INFO

REPORTS

NEWS

TECH HELP

TRANSCRIPTS

PUBLICATIONS

WHITE PAPERS

BEST PRACTICES

PRODUCTS & SERVICES

QUESTIONS

PROBLEMS

REQUESTS

NEEDS

COVER

RO-S




CLICK



SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

RO- S MANAGER

SEARCH


GO



MANAGER

❶

❷

The Ro-S System

WEB INFO

REPORTS

NEWS

TECH HELP

TRANSCRIPTS

PUBLICATIONS

WHITE PAPERS

BEST PRACTICES

PRODUCTS & SERVICES

QUESTIONS

PROBLEMS

REQUESTS

NEEDS

COVER

RO-S




CLICK



SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


RO- S MANAGER

SEARCH


GO



MANAGER

❶

❷

❸

The Ro-S System

MISSION & GOAL FOCUS

PINPOINT MESSAGES

AUDIT & ANALYSIS

STRATEGIC ACTION PLANS

SALES & MARKETING PROGRAMS

DEPLOYMENT & CONTROL PROJECTS

WEB INFO

REPORTS

NEWS

TECH HELP

TRANSCRIPTS

PUBLICATIONS

WHITE PAPERS

BEST PRACTICES

PRODUCTS & SERVICES

QUESTIONS

PROBLEMS

REQUESTS

NEEDS

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCH

Email ProjectPhone OpportunityVideoCom PresentationFax LibraryMeeting ReportsTo Do Task ListsWrite CalendarsWebTop PERT/GNATTWindows Financials

GO

RO- S EXECUTOR



EXECUTOR

❶

❷

❹

The Ro-S System

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


❸

MISSION & GOAL FOCUS

PINPOINT MESSAGES

AUDIT & ANALYSIS


SALES & MARKETING PROGRAMS

DEPLOYMENT & CONTROL PROJECTS

WEB INFO

REPORTS

NEWS

TECH HELP

TRANSCRIPTS

PUBLICATIONS

WHITE PAPERS

BEST PRACTICES

PRODUCTS & SERVICESPROBLEMS

CONCERNS

DEMANDS

DESIRES

NEEDS

WANTS

HOPES

SECURITY

QUESTIONS

PROBLEMS

REQUESTS

NEEDS

COVER

RO-S




CLICK



SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


RO- S MANAGER

SEARCH


GO



MANAGER

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

❶

❷

❺

❹

❸

The Ro-S System

RO-S LOCATOR


Organizes andactivates Internet

search engines

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

RO-S MANAGER


Organizes and activates

RosMAPs

RO- S MANAGER

SEARCH


GO



MANAGER

RO-S EXECUTOR

Organizes actionand relationship

programs

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RO-S EXECUTOR


programs

Communication:email, faxing, and

conferencing

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RO-S EXECUTOR


programs


conferencing

Front Office:contact, calendar,

and database

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RO-S EXECUTOR


programs


conferencing


and database

Organizes theprograms used to

implement

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RO-S EXECUTOR


programs


conferencing

Action Plans that you create


and database


implement

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RO-S EXECUTOR


programs

Using the Ros PDO System


conferencing

Action Plans that you create


and database


implement

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RO-S COMMUNICATOR

The RoS Locator

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

RO-S COMMUNICATOR

The RoS Locator

The RoS Manager

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

RO-S COMMUNICATOR

The RoS Locator

The RoS Manager

The RoS Executor

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

RO-S COMMUNICATOR

The RoS Locator

The RoS Manager

The RoS Executor

The RoSCommunicator

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

RO-S COMMUNICATOR

The RoS Locator

The RoS Manager

First and onlyconsumer tool

The RoS Executor

The RoSCommunicator

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

RO-S COMMUNICATOR

The RoS Locator

Harnessing the Internet

The RoS Manager

First and onlyconsumer tool

The RoS Executor

The RoSCommunicator

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

The RoS Personal DigitalOrganizer - PDO• Functionally-descriptive term

- RoS Communicator

- RoS Locator

- RoS Manager

- RoS Executor

- RoS Management Action Plans

- PDO precisely describes the RoS System

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RoS Showcases YourFirm’s InternetPortfolio of Products and Services• Strategically positions millions of Web and

Internet technology LINKS, DEMOS andADS to YourFirm inside the PDOs

- Ros Locator LINKS to YourFirm’smarketable information

- Ros Executor LINKS to software applications and DEMOS

- RoS.com showcases YourFirm’s portfolio in solution-focused interactive DEMOS

- RoS.com packed with LINKS

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

YourFirm’s Portfolio is Showcasedand Positioned Best Inside RosMAP• RosMAPs are where LINKS, DEMOS and

ADS are most effective

• LINKS, DEMOS and ADS are theprimary content of the RosMAPs

• LINKS, DEMOS and ADS areimbedded in charts and tables

• LINKS, DEMOS and ADS are stored in the RosMAP Pilot

• LINKS, DEMOS and ADSare built into RosMAP decision-models - Empowering

consumers to act

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

To Consumers the RoS PDO• Information Control Solution

- Safeguards and leverages personalinformation on the Web

- Organizes and activates toolsneeded to gather and process Web information

- Processes Web information into executable action plans

• Empowers users to processinformation and execute mission-critical plans

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

To Consumers the RoS PDO• User-friendly set of Web-based tools

for leveraging Web site information

• Empowers consumers users to controlthe three most important aspects of business and life

- Gathering the right info

- Processing the right info

- Executing from the right info

• Helps consumers createaction plans for

- Finding a new career

- Planning a vacation

- Making an onlinepurchase

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

To Businesses the RoS PDO• eMarketing Solution

- Facilitates relationship betweenconsumers and businesses

- Strengthens the security andpersonalization issues

- Explores new e-commerce and e-business opportunities by combining

- Intellectual content

- Internet technologies

- E-Commerce

- Inside simple-to-useconsumer tools

- RoS PDO

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


SEARCH


GO

RO- S EXECUTOR



EXECUTOR

To Businesses the RoS PDO• Showcases YourFirm as Sales Stories

- Uses decision-models thatlogically-educate consumers

- Value and benefits of YourFirm’s Internet-relatedproducts and services

- Empowers consumers

- Right information

- Right tools

- Right links

- Right products

- Right time

RO- S MANAGER

SEARCH


GO



MANAGER

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

COVER

RO-S




CLICK

MANAGEMENT ACTION PLANFAMILY SPIRITUAL EDUCATION HEALTH LEISURE BUSINESS FINACIAL SECURITY

HOMEINDEXARCHIVESHELP

COVER

BUSINESSMANAGEMENTACTION PLAN

BUSINESSMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR BUSINESS PLANNING

CLICK

MANAGEMENT ACTION PLANMISSION OBJECTIVE GOAL STARTEGY TACTICS


COVER

LIFEMANAGEMENTACTION PLAN

LIFEMAPMANAGEMENT ACTION PLAN

FOR LIFE

CLICK



WELCOME SCOPE

MANAGEMENT ACTION PLANMISSION EXTERNAL INTERNAL GOALS STRATEGIES TACTICS DEPLOYMENT CONTROL

HOME


SCOPE OF MANAGEMENTACTION PLANSPersonal and business-related ManagementAction Plans have been developed to helpusers achieve instant results.

Each Management Action Plan is preciselytailored to meet specific needs and can bemodified for future needs.

COVER

RO-S




CLICK



COVER



CLICK

MANAGEMENT ACTION PLANMISSION OBJECTIVE GOAL STRATEGY TACTICS

BUSINESSMAPHOMEINDEXARCHIVESHELP

COVER



FOR LIFE

CLICK


LIFEMAPHOMEINDEXARCHIVESHELP

LIFESTYLEMAPLEISUREMAPTRAVELMAPAIRLINEMAPRESTAURANTMAPHEALTHMAPEXERCISEMAPDIETMAPWEIGHTLOSSMAPCAREERMAPEDUCATIONMAPSTUDYMAPHISTORYMAPLANGUAGEMAPFAMILYMAPSPIRITUALITYMAPONLINEBUYINGMAPHOMEBUYINGMAPBRIDALMAPFINANCIALMAPSECURITYMAPINVESTMENTMAPRETIREMENTMAPGOALMAPNEEDSMAPPURCHASEMAP

MISSIONMAPNEWBUSINESSMAPNEWRESTAURANTMAPNEWRETAILMAPSTRATEGYMAPSWOTMAPINFOTECHMAPNEWMEDIAMAPNETMAPWEBMAPASSETMAPeCOMMERCEMAPeBUSINESSMAPFRONTOFFICEMAPBACKOFFICEMAPERPMAPEIPMAPKNOWLEDGEMAPSALESMAPKNOWSALESMAPCOLLABORATIONMAPBESTMAPPROJECTMAPNEEDSMAPPURCHASEMAPRFPMAP

WELCOME SCOPE


RO- SMAP

HOME


WELCOME HOMEWelcome to the Home Page of RosMAP™ — yourManagement Action Plan for business and life.

RosMAP empowers users by harnessing the information and tools of the Internet.

THE MASTER PLANLaunch Ro- S™and:

❶ search the world foressential information;

❷ assimilate key data;

❸ process key data intoexecutable action plans;

❹ motivate audiences withpinpoint messages;

❺ empower people.

QUESTIONS

DEFINITIONS

DIRECTIONS

PROBLEMS

RESEARCH

REQUESTS

MISSION AND GOAL FOCUS

CONTACT AND ACTIVITY LISTS

FAMILY AND CAREER PLANS

HEALTH AND DIET PROGRAMS

VACATION AND LEISURE PROGRAMS

RETIREMENT AND INVESTMENT STRATEGIES

INFORMATION

HEALTH

BOOKS

TRAVEL

NEWS

CAREER

HOBBLES

EDUCATION

MOVIES AND TVPRODUCTS AND SERVICES

PROBLEMS

CONCERNS

DEMANDS

DESIRES

NEEDS

WANTS

HOPES

SECURITY

COVER

RO-S




CLICK



PEOPLE

THE WORLD❶

❷

❺

❹

❸

RosMAP automaticallypulls users through theprocess of developingaction plans, executingprograms, trackingperformance, identifyinggaps, and initiatingproblem-solving actions.

WELCOME SCOPE


LIFEMAP

HOME


WELCOME HOMEWelcome to the Home Page of LifeMAP™ —your Management Action Plan for life.

LifeMAP empowers users by harnessing the information and tools of the Internet.






❺ empower people.

QUESTIONS

DEFINITIONS

DIRECTIONS

PROBLEMS

RESEARCH

REQUESTS

MISSION AND GOAL FOCUS

CONTACT AND ACTIVITY LISTS

FAMILY AND CAREER PLANS

HEALTH AND DIET PROGRAMS

VACATION AND LEISURE PROGRAMS

RETIREMENT AND INVESTMENT STRATEGIES

INFORMATION

HEALTH

BOOKS

TRAVEL

NEWS

CAREER

HOBBLES

EDUCATION

MOVIES AND TVPRODUCTS AND SERVICES

PROBLEMS

CONCERNS

DEMANDS

DESIRES

NEEDS

WANTS

HOPES

SECURITY

COVER



FOR LIFE

CLICK


LIFEMAPHOMEINDEXARCHIVESHELP

PEOPLE

THE WORLD❶

❷

❺

❹

❸

LifeMAP automaticallypulls users through theprocess of developingaction plans, executingprograms, trackingperformance, identifyinggaps, and initiatingproblem-solving actions.

WELCOME SCOPE


BUSINESSMAP

HOME


WELCOME HOMEWelcome to the Home Page of BusinessMAP™ — yourManagement Action Plan for business.

BusinessMAP empowers users by harnessing the information and tools of the Internet.






❺ empower stakeholders.

QUESTIONS

DEFINITIONS

DIRECTIONS

PROBLEMS

RESEARCH

REQUESTS

MISSION FOCUS

PINPOINT MESSAGES

AUDIT AND ANALYSIS


SALES AND MARKETING PLANS

DEPLOYMENT AND CONTROL PLANS

INFORMATION

CONFERENCES

TRANSCRIPTS

VIDEO CLIPS

NEWS

REPORTS

TECH HELP

PUBLICATIONS

WHITE PAPERS

BEST PRACTICES

PROBLEMS

CONCERNS

DEMANDS

DESIRES

NEEDS

WANTS

HOPES

SECURITY

COVER



CLICK



STAKEHOLDERS

THE WORLD❶

❷

❺

❹

❸

BusinessMAP automati-cally pulls users throughthe process of developingaction plans, executingprograms, trackingperformance, identifyinggaps, and initiatingproblem-solving actions.

MISSIONBy preparing broad statements of mission, policy, and strategy, YourCompany establishes the frameworkwithin which all decisions can coexist. YourCompany must determine what makes the most sense in the light ofits industry position and its objectives, opportunities and resources.

YourCompany’s mission is shaped by five elements: YourCompany’s history, current preferences, marketenvironment, resources, and competencies.

“The special task or purpose for which a company or person is destined.”

OBJECTIVEAfter YourCompany has defined its mission, it can proceed todevelop specific objectives. YourCompany’s objectives should behierarchical, quantitative, realistic, and consistent. In addition,YourCompany’s objectives should be stated quantitativelywhenever possible.

“Something aimed at or strived for…”

GOALGoals describe objectives that are specific with respect tomagnitude and time. Turning the objectives into concrete goalsfacilitates the process of management planning, implemen-tation, and control.

“An object or end that one (company) strive to attain.”

STRATEGYGoals indicate where YourCompany wants to go; strategy answershow to get there. YourCompany must tailor a strategy forachieving its goals.

“The science of planning and directing large-scaleoperations, specific to maneuvering resources into themost advantageous position prior to deployment.”

TACTICSThe strategy must then be refined into specific tactics. Tacticsmust be implemented efficiently and corrected if they are failingto achieve the stated objectives.

“The science of arranging and maneuvering resourcesafter deployment and during action.”

SPECIAL

PURPOSE

AIMED AT

AND STRIVED FOR

END/OBJECT

STRIVE TO ATTAIN

SCIENCE OF

PLANNING AND PREPARING

SCIENCE OF

ENGAGING AND OPERATING


CRITICAL BUSINESS PLANNINGHOMEINDEXARCHIVESHELP

MISSION FORMULATION

MISSIONSTATEMENT

EXTERNALENVIRONMENTAL

FACTORS

INTERNALENVIRONMENTAL

FACTORS

GOALFORMULATION

STRATEGYFORMULATION

TACTICSFORMULATION

DEPLOYMENTPLANNING

FEEDBACKAND CONTROL

CORPORATESUPPORT

VENDOR SUPPORT

CORPORATESUPPORT

MANAGEMENTSUPPORT

SALESSUPPORT

LOGISTICSSUPPORT

CONTROLLERSUPPORT

FLOW CHART



Lorem ipsum dolor sit amet, consectetuer aadsdipiscing sitamet, consectetuer ipsum dolor sit amet nisl aliq.

DEFINING TECHNOLOGY DOMAIN

LONG-TERM TECHNOLOGY INVESTMENT

SHORT-TERMTECHNOLOGY INVESTMENT

• Tad minim veniam, quisnostrud exerci tationullamcorper

• Asuscipit lobortis nisl utaliquip consequat

• Ut wisi enim adniam, ullamcorper suscipit lobortis

• Ut wisi enim • Tad minim veniam, quis nostrud

exerci tation ullamcorper • Asuscipit lobortis nisl ut aliquip

commodo consequat• Ut wisi enim ad minim veniam,

ullamcorper suscipit lobortis

• Ut wisi enim • Tad minim veniam, quis

nostrud exerci tationullamcorper

• Asuscipit lobortis nisl utaliquip commodo consequat

• Ut wisi enim ad ullamcorpersuscipit lobortis

TECHNOLOGYENABLERS

LONNGWORDCOMPANY

x = -7, y = -10

GRAPH



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MISSION FORMULATIONBy preparing broad statements of mission, policy, and strategy, YourCompany establishes the frameworkwithin which all decisions can coexist.

YourCompany must determine what makes the most sense in the light of its industry position and its objectives,opportunities and resources.

Industry scope, market-segment scope, vertical scope and geographical scope play important roles in themission formulation process.

YourCompany’s mission is shaped by five elements:YourCompany’s history, current preferences, marketenvironment, resources, and competencies.

YOURCOMPANY HISTORYYourCompany has a history of aims, policies and achieve-ments. In redefining its purpose for a new course, YourCompanymust not depart too far from its past.

CURRENT PREFERENCESThe current preferences of YourCompany’s management, owners, and employees are key factors when formulating amission statement.

MARKET ENVIRONMENTThe market environment influences YourCompany’s missionformulation by defining the main opportunities and threats thatmust be taken into account.

YOURCOMPANY’S RESOURCESYourCompany’s resources determine if your mission is possible.

It is one thing to discern attractive opportunities in the market-place; it is another to have the necessary resources to succeed inthese opportunities.

YourCompany needs to evaluate its strengths and weaknesses.

DISTINCTIVE COMPETENCIESYourCompany must base its mission on its distinctivecompetencies.

HISTORY PREFERENCES MARKET RESOURCES COMPETENCIES TOOLS STATEMENT



MISSION FORMULATION

MISSIONSTATEMENT

EXTERNALENVIRONMENTAL

FACTORS

INTERNALENVIRONMENTAL

FACTORS

GOALFORMULATION

STRATEGYFORMULATION

TACTICSFORMULATION

DEPLOYMENTPLANNING

FEEDBACKAND CONTROL

CORPORATESUPPORT

VENDOR SUPPORT

CORPORATESUPPORT

MANAGEMENTSUPPORT

SALESSUPPORT

LOGISTICSSUPPORT

CONTROLLERSUPPORT

FLOW CHART




DEFINING TECHNOLOGY DOMAIN

LONG-TERM TECHNOLOGY INVESTMENT

SHORT-TERMTECHNOLOGY INVESTMENT

• Tad minim veniam, quisnostrud exerci tationullamcorper

• Asuscipit lobortis nisl utaliquip consequat

• Ut wisi enim adniam, ullamcorper suscipit lobortis

• Ut wisi enim • Tad minim veniam, quis nostrud

exerci tation ullamcorper • Asuscipit lobortis nisl ut aliquip

commodo consequat• Ut wisi enim ad minim veniam,

ullamcorper suscipit lobortis

• Ut wisi enim • Tad minim veniam, quis

nostrud exerci tationullamcorper

• Asuscipit lobortis nisl utaliquip commodo consequat

• Ut wisi enim ad ullamcorpersuscipit lobortis

TECHNOLOGYENABLERS

LONNGWORDCOMPANY

x = -7, y = -10

GRAPH




MISSION FORMULATION TOOLSYour mission can be defined in terms of three dimensions:customer groups that will be served; the customer needs thatwill be met; and the technology that will satisfy this need.

By using mission formulation tools, YourCompany isestablishing the benchmark which can be used to perfect asuccessful action plan.

MISSION STATEMENT FACTORSYourCompany’s mission statement should drive all aspects ofinvestments and planning.

YourCompany’s resources should be allocated accordingly andthe mission statement itself should be updated when environ-mental factors change.

STATEMENT:Dolor sit amet, sed diam ut laoreet dolore adipiscing elit, sed diam ut aliquam erat onsectetuer adipiscing elit, sed diam erut dolore magna aliquam erat volutpat sit amet, consectetuer adidiam ut olor.

Esaert yoinsit amet, consectetuer sed dam ut magna aliquam erat volutpat.

Aonsectetuer adipiscing elit, sed diam ut laoreet dolore magna aliquam erat ut laor olor volutpat. magna volutpat.

HISTORY PREFERENCES MARKET RESOURCES COMPETENCIES TOOLS STATEMENT



MISSION FORMULATION ASSESSMENT

PROCEDURES AND PRATICES STRENGTH WEAKNESS

Dolor sit ame nonummy nibh euismod tincidunt 5

Arty consectetuer dolore magna aliquam erat 4

Tadipiscing elit sed euismod tincidunt ut dolore magna aliquam 3

Yidiam nonummy nibh euismod tincidunt ut laoreet 5

Adolore magna aliquam erat volutpat at wisi ad minim veniam 1

Aquis nostrud exerci tation lobortis nisl ut aliquip 3
















SCORE 4 3

TABLE




TECH POSITIONING MATRIX

OVERCOME WEAKNESSES

MAXIMIZE STRENGTHS

INTERNALRedirect

Resources

• Concentration• Market Development• Product Development• Innovation

• Horizontal Integration• Concentric Diversification• Joint Venture

• Turnaround or Retrenchment• Divestiture• Liquidation

-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5

+5

+4

+3

+2

+1

-1

-2

-3

-4

-5

• Verticla Integration• Conglomomerate Diversification• Joint Venture

EXTERNALAquire

Resources

LONNGWORDCOMPANY

x = -7, y = -10

MATRIX




EXTERNAL ASSESSMENTThe mission formulation process will help YourCompany define itsenvironmental scanning factors. YourCompany needs to knows theparts of the environment to monitor and understand if it is to achieveits goals and objectives.

YourCompany must monitor key macroenvironmental forces —demographic, economic, technological, political/legal, andsocial/cultural — that affects your business.

And YourCompany must monitor significant microenvironmentalfactors — customers, competitors, vendors, and stakeholders —that affect your ability to earn profits in the new media market-place.

MARKETING INTELLIGENCE SYSTEMYourCompany should categorizes these environmental factors andset up a marketing intelligence system to track trends andimportant developments.

Then YourCompany can identify the implied new opportunitiesand threats.

COMPETITORSKnowing your competitors strengths and weaknesses is critical toeffective planning. It’s important that YourCompany knows:

• Who is the competition?

• What are their strategies?

• How do they react?

OPPORTUNITIESThe primary purpose of environmental scanning is to discern newopportunities. These opportunities can be classified according tothe attractiveness and the success probability that your companywould have with each new opportunity.

YourCompany’s success probability depends on whether your business strengths not only match your keysuccess requirements for operating in the market, but also exceed those of your competitors.

THREATSThe various identified threats can be classified seriousness and probability of occurrence.

CUSTOMERS COMPETITORS VENDORS OPPORTUNITIES THREATS


OVERVIEW DEMOGRAPHIC ECONOMIC TECHNOLOGICAL POLITICAL/LEGAL SOCIAL/CULTURAL


OPPORTUNITIES/THREATS ASSESSMENT

OPPORTUNITIES/THREATS ASSESSMENT OPPORTUNITIES THREATS






















SCORE 4 3

TABLE




CERAND STRATEGY MATRIX

OVERCOME WEAKNESSES

MAXIMIZE STRENGTHS

INTERNALRedirect

Resources

• Concentration• Market Development• Product Development• Innovation

• Horizontal Integration• Concentric Diversification• Joint Venture

• Turnaround or Retrenchment• Divestiture• Liquidation

-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5

+5

+4

+3

+2

+1

-1

-2

-3

-4

-5

• Verticla Integration• Conglomomerate Diversification• Joint Venture

EXTERNALAquire

Resources

LONNGWORDCOMPANY

x = -7, y = -10

MATRIX




INTERNAL ASSESSMENTOnce YourCompany has discerned the opportunities in theenvironment it must have the necessary competencies to succeedin these opportunities.

The analysis of the company itself, aims at assessing whetherYourCompany is equipped to seize the opportunity.

An internal assessment parallels a competitive analysis. Itinvolves an analysis of historical strategy, performance,strengths and weaknesses, and recent development.

In addition, it asks whether resources are adequate for anidentified opportunity, and if not, what can be done to obtain thenecessary resources.

YourCompany should identify its particular distinctivecompetence. What is it about YourCompany’s mode of doingbusiness, its resources, or value system, that distinguishes it fromyour competitors in the market?

Strength and Weakness AnalysisYourCompany needs to evaluate its strengths and weaknessesusing factors such as:

• How strong is the marketing department?

• What is the company reputation?

• What is your market share?

• What are marketing costs?

• How is advertising and promotional effectiveness?

• Is the finance department strong?

• What is the cost/availability of capital?

• What is the financial stability?

• Are manufacturing and other processes efficient?

• Are there economies of scale?

• Is the workforce able and dedicated?

• Is the organization strong?

• Are leaders capable and visionary?

In examining the internal patterns of strengths and weaknesses, YourCompany does not have to correct all ofits weaknesses nor gloat about its strengths.

PLANNING MARKETING FINANCE MANUFACTURING ORGANIZATION STRENGTHS WEAKNESSES


























SCORE 4 3

TABLE




SWOT ANALYSIS DIAGRAM

HIGH SUCCESS PROBABILITY

LOW SUCCESS PROBABILITY

NOTATTRACTIVE

• Supports a Defensive Strategy • Supports a Diversification Strategy

• Supports a Turnaround Strategy

-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5

+5

+4

+3

+2

+1

-1

-2

-3

-4

-5

• Clear Competitive Advantage• Pursue immediately

HIGHLYATTRACTIVE

LONNGWORDCOMPANY

x = -7, y = -10

MATRIX




GOAL FORMULATIONAfter YourCompany has defined its mission and examined itsexternal and internal environments, it can proceed to developspecific objectives and goals.

Goals describe objectives that are specific with respect tomagnitude and time.

Turning the objectives into concrete goals facilitates the processof management planning, implementation, and control.

YourCompany’s objectives should be hierarchical, quantitative,realistic, and consistent and YourCompany’s objectives should bestated quantitatively whenever possible.

STRATEGY FORMULATIONGoals indicate where YourCompany wants to go; strategy answershow to get there. YourCompany must tailor a strategy forachieving its goals.

The strategy must then be refined into specific programs that areimplemented efficiently and corrected if they are failing toachieve the objectives.

Strategy IssuesCost leadership, differentiation and focus are important issuesto consider when formulating strategy, including issues such as:

• Target Market

• Positioning

• Product Line

• Price

• Distribution

• Salesforce

• Service

• Advertising

• Promotion

• Research and Development

• Marketing Research

COST POSITION DIFFERENTIATION FOCUS


PROFITABILITY GROWTH MARKET SHARE COSTS INNOVATION REPUTATION ADVANTAGE RISK


GOAL FORMULATION

COMPANY MISSION

COMPANY GOALS

COMPANY OBJECTIVES

MARKETING OBJECTIVES

SALESOBJECTIVES

SALESTACTICS

TECHNOLOGYLEADER

INCREASE ROI

INCREASE ABCS REDUCE XYZS

MARKETINGOBJECTIVES

MARKETINGOBJECTIVES

MARKETINGOBJECTIVES

SALESOBJECTIVES

SALESOBJECTIVES

SALESOBJECTIVES

SALESTACTICS

SALESTACTICS

SALESTACTICS

FLOW CHART




MODEL OF GRAND STRATEGY

RAPID MARKET GROWTH

SLOW MARKET GROWTH

WEEKCOMPETITIVE

POSITION

• Turnaround or Retrenchment• Concentric Diversification• Conglomerate Diversification• Divestiture• Liquidation

• Concentric Diversification• Conglomerate Diversification• Joint Venture

• Reformulation or Concentration• Horizontal Integration• Joint Venture • Divestiture• Liquidation

-5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5

+5

+4

+3

+2

+1

-1

-2

-3

-4

-5

• Concentration• Vertical Integration• Concentric Diversification

STRONGCOMPETITIVE

POSITION

LONNGWORDCOMPANY

x = -7, y = -10

MATRIX




TACTIC FORMULATIONOnce YourCompany has developed its principal strategies forattaining its goals, YourCompany must work out supportingtactics for carrying out the strategy.

Thus if YourCompany has decided to attain technological leadership,it must support tactics to strengthen its research-and-developmentdepartment, gather intelligence on the newest technology, anddevelop leading-edge products.

In addition, YourCompany would need to train the salesforce toeducate customers, and develop an advertising program tocommunicate its position as the technological leader, and so on.

DEPLOYMENTEven if YourCompany has developed a clear strategy and well-thought-out supporting tactics, it may not be enough if thedeployment plan is weak. A complete deployment plan shouldclearly specify:

• What are the activities?

• Who is responsible?

• What resources need to be where and when?

• How will the deployment be accomplished?

• What performance measures will be used?

• How will performance gaps be identified?

• What actions will be taken for correcting problems?

ConsiderationsStrategy, structure, and systems — are considered the “hardware”of successful organizations — and style, staff, and skills, areshared values — the “software” of successful organizations.

CONTROLAs deployment occurs and YourCompany is in full-operations, YourCompany needs to track the results andmonitor new developments in the environment.

And when new challenges and opportunities are presented YourCompany can make the appropriate adjustmentsin the planning process. The extent of the adjustments depends on the magnitude and speed of the environment.

YourCompany must excel at both being effective — doing the right thing — and being efficient — doingthings rights.

CUSTOMER GROUPS CUSTOMER NEEDS TECHNOLOGY INTENSIVE INTEGRATIVE DIVERSIFICATION COST LEADER DIFFERENTIATION


























SCORE 4 3

TABLE




MCKINSEY 7-S FRAMEWORK

SHAREDVALUES

STRATEGY SYSTEMS

SKILLS STYLE

STRUCTURE

STAFF

FLOW CHART




COVER



MISSION CRITICALMARKET PLANNING

MANAGEMENTACTION PLAN

MISSIONMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

MISSION CRITICAL MARKET PLANNING

CLICK

COVER



INFORMATIONTECHNOLOGYMANAGEMENTACTION PLAN

INFOTECHMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING INFORMATIONTECHNOLOGY SOLUTIONS

CLICK

COVER



NEW MEDIA MANAGEMENTACTION PLAN

NEWMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING NEW MEDIA SOLUTIONS

CLICK

COVER



INTER-INTRA-EXTRA NETSMANAGEMENTACTION PLAN

NETMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING INTERNET-RELATED SOLUTIONS

CLICK

COVER



WEB PRESENCEMANAGEMENTACTION PLAN

WEBMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING WEB SOLUTIONS

CLICK

COVER



MEDIA ASSETMANAGEMENTACTION PLAN

ASSETMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING MEDIA ASSET MANAGEMENT SOLUTIONS

CLICK

COVER



eCOMMERCEMANAGEMENTACTION PLAN

eCOMMERCEMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING eCOMMERCE SOLUTIONS

CLICK

COVER



eBUSINESSMANAGEMENTACTION PLAN

eBUSINESSMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING eBUSINESS SOLUTIONS

CLICK

COVER



FRONT OFFICEMANAGEMENTACTION PLAN

FRONTOFFICEMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING FRONT OFFICE SOLUTIONS

CLICK

COVER



BACK OFFICEMANAGEMENTACTION PLAN

BACKOFFICEMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING BACK OFFICE SOLUTIONS

CLICK

COVER



ENTERPRISE RESOURCE PLANNING


ERPMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING ENTERPRISE RESOURCE PLANNING SOLUTIONS

CLICK

COVER



ENTERPRISE INFORMATION PORTAL


EIPMAPFACT-BASED ASSESSMENT AND

ACTION PLAN FOR SELLING EIP SOLUTIONS

CLICK

COVER



KNOWLEDGEMANAGEMENTACTION PLAN

KNOWLEDGEMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING KNOWLEDGE MANAGEMENT SOLUTIONS

CLICK

COVER



SALES AUTOMATIONMANAGEMENTACTION PLAN

SALESMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING SALES AUTOMATION SOLUTIONS

CLICK

COVER



KNOWLEDGE-BASEDSALES AUTOMATION


KNOWSALESMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING KNOWLEDGE MANAGEMENT SOLUTIONS

CLICK

COVER



BEST PRACTICESMANAGEMENTACTION PLAN

BESTMAPFACT-BASED ASSESSMENT

AND ACTION PLAN FOR SELLING BEST PRACTICE SOLUTIONS

CLICK

COVER

NEW BUSINESSMANAGEMENTACTION PLAN

NEWBUSINESSMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

NEW BUSINESS PLANNING

CLICK

MANAGEMENT ACTION PLANEXECUTIVE SUMMARY

MARKETING & SALES DESIGN & OPERATIONS MANAGEMENT TEAM DEVELOPMENT PLANS THE FINANCIALS

COMPANY DESCRIPTION INDUSRTY ANALYSIS TARGET MARKETS THE COMPETITION


COVER

RESTAURANTMANAGEMENTACTION PLAN

RESTAURANTMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

NEW BUSINESS PLANNING

CLICK





COVER

BUSINESSAND ANALYSISMANAGEMENTACTION PLAN

STRATEGYMAPFACT-BASED ACTION PLAN FOR

BUSINESS STRATEGY AND ANALYSIS

CLICK

MANAGEMENT ACTION PLANHOMEINDEXARCHIVESHELP BUSINESS MARKET CLIMATE TECHNOLOGY OUTLOOK

COVER

SWOT ANALYSISMANAGEMENTACTION PLAN

SWOTMAPFACT-BASED ACTION PLAN FOR

BUSINESS ANALYSIS

CLICK

MANAGEMENT ACTION PLANSTRENGTHS WEAKNESSES OPPORTUNITIES THREATS


COVER

BUSINESS PROJECTMANAGEMENTACTION PLAN

PROJECTMAPFACT-BASED GUIDE AND

ACTION PLAN FOR COMPLETING BUSINESS PROJECTS

CLICK

MANAGEMENT ACTION PLANGOALS OBJECTIVES RESOURCES CONSTRAINTS ASSUMPTIONS RELATED SCHEDULE SCOPE


COVER

HEALTHY LIFESTYLEMANAGEMENTACTION PLAN

HEALTHMAPMANAGEMENT ACTION PLAN

FOR A HEALTHY LIFESTYLE

CLICK

MANAGEMENT ACTION PLANGOALS HISTORY PROGRAMS RESULTS


COVER

HEALTH EATINGMANAGEMENTACTION PLAN

DIETMAPMANAGEMENT ACTION PLAN

FOR HEALTHY EATING

CLICK



COVER

WEIGHT-LOSSMANAGEMENTACTION PLAN

WEIGHTLOSSMAPMANAGEMENT ACTION PLAN

FOR LOSING WEIGHT

CLICK



COVER

CAREERMANAGEMENTACTION PLAN

CAREERMAPMANAGEMENT ACTION PLAN

FOR A SECURE CAREER

CLICK

MANAGEMENT ACTION PLANOBJECTIVES EXPERIENCE EDUCATION OPTIONS DEPLOY CONTROL


COVER

NEEDS ANALYSISMANAGEMENTACTION PLAN

NEEDSMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

SATISFYING NEEDS

CLICK

MANAGEMENT ACTION PLANNEEDS OPTIONS RESOURCES PLANNING ACTING CONTROLLING


COVER

BEST PURCHASINGPRACTICES


PURCHASEMAPFACT-BASED ACTION PLAN FOR

BUYING PRODUCTS AND SERVICES

CLICK



COVER

PROBLEM ANALYSISMANAGEMENTACTION PLAN

PROBLEMMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

SOLVING PROBLEMS

CLICK

MANAGEMENT ACTION PLANPROBLEM RESEARCH OPTIONS SOLUTION


COVER

LEGALMANAGEMENTACTION PLAN

LEGALMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

SOLVING LEGAL PROBLEMS

CLICK



COVER

GOAL ANALYSISMANAGEMENTACTION PLAN

GOALMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

SETTING AND ACHIEVING GOALS

CLICK

MANAGEMENT ACTION PLANGOALS INTERNAL EXTERNAL PLAN ACTIONS RESULTS


COVER

EXERCISEMANAGEMENTACTION PLAN

EXERCISEMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

WORKOUT AND EXERCISE PROGRAMS

CLICK



COVER

ONLINEBUYINGMANAGEMENTACTION PLAN

ONLINEBUYINGMAPFACT-BASED ASSESSMENT AND ACTION PLAN FOR

BUYING PRODUCTS AND SERVICES ONLINE

CLICK




MISSION CRITICAL PLANNINGHOMEINDEXARCHIVESHELP


HEALTH ANALYSISHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANOBJECTIVES EXPERIENCE EDUCATION OPTIONS DEPLOY CONTROL

CAREER PLANNINGHOMEINDEXARCHIVESHELP


NEEDS ANALYSISHOMEINDEXARCHIVESHELP


PROBLEM SOLVINGHOMEINDEXARCHIVESHELP


GOAL PLANNINGHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANSITUATION ANALYSIS ALTERNATIVE EVALUATION FINANCIAL PLANNING FINANCIAL CONTROL

FINANCIAL ANALYSISHOMEINDEXARCHIVESHELP


LIFE PLANNINGHOMEINDEXARCHIVESHELP


PROJECT PLANNINGHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANMISSION OBJECTIVE GOAL STARTEGY TACTICS

CRITICAL BUSINESS PLANNINGHOMEINDEXARCHIVESHELP


MARKETING & SALES DESIGN & OPERATIONS MANAGEMENT TEAM SIGNIFICANT RISKS MISSION&OBJECTIVES

BUSINESS HISTORY PRODUCTS & SERVICES TARGET MARKETS COMPETITION

NEW BUSINESS PLAN IHOMEINDEXARCHIVESHELP




NEW BUSINESS PLAN IIHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANTHE PEOPLE THE OPPORTUNITY THE CONTEXT RISK AND REWARD

HARVARD BUSINESS REVIEWHOMEINDEXARCHIVESHELP


PROJECT PLANNINGHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANVISION EXTERNAL COMPETITION INTERNAL OBJECTIVES/STRATEGIES IMPLEMENTATION

VISION PLANNINGHOMEINDEXARCHIVESHELP


MISSION CRITICAL PLANNINGHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANMISSION&OBJECTIVES SITUATION ANALYSIS MARKET ANALYSIS STRATEGIC PLANNING FINANCIAL AUDIT

STRATEGIC BUSINESS PLANNINGHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANSITUATION AUDIT PROBLEM STATEMENT ALTERNATIVES CRITICAL ISSUES ANALYSIS RECOMMENDATIONS

STRATEGIC MARKET PLANNINGHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANSTRENGTHS WEAKNESSES OPPORTUNITIES THREATS

SWOT ANALYSISHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANSITUATION ANALYSIS ALTERNATIVE EVALUATION FINANCIAL PLANNING FINANCIAL CONTROL

FINANCIAL ANALYSISHOMEINDEXARCHIVESHELP

MANAGEMENT ACTION PLANIBD ANALYSISHOME

INDEXARCHIVESHELP BUSINESS MARKET CLIMATE TECHNOLOGY OUTLOOK

THIS ROS BUSINESS PROFILE WAS PREPARED FOR COURTNEY BERTASI

RO-S.firm

MANAGEMENTACTION PLANRO-S.FIRMMAP

A BUSINESS PROFILE OF ROS.FIRM

CLICK


The Ro- S Business ProfileCOVERPROFILE BIO:BRETPROPOSAL

PAGE 3

HOW DO I HARNESS THE INTERNET USING ROS?Just click the RoS Chip to open the RoS Control Strip.

From here empowered users can

gather Internet-related information,

process the information, and then execute programs using the

RoS Personal Digital Organizer (PDO). The RoS PDO family

of Internet tools include the RoS Communicator, a multi-purpose

user interface; RoS PIPs, personal information portals

for Webtop convenience; and the

Ros Management Action Plans (RosMAPs),

the Web site information-processing machines.

To gather the right information, like an

online broker, simply open the RoS Locator.

The RoS Locator is an easy-to-use

control interface for organizing and activating

Internet search engines. Type the words

“online trading”

and select the

a p p r o p r i a t e

search engines. Press go and within

seconds the results fill your screen.

Click once on “E*Trade.com” for a

summary of its Web information or double-click on “E*Trade.com”

to go directly to its Web site.

To capture the Web site information

on E*Trade.com just save it to your

computer using

the easy-to-use

RosMAP Pilot.

The RosMAP Pilot is a user interface for

capturing Web site information back to a secure

and personal location, and for administering the

RoS Management Action Plans (RosMAPs).

To process the E*Trade.com information

just open a new or existing RosMAP using the

RoS Manager, a control interface for finding,

organizing and activating the RosMAPs.

In the RoS Manager type the words

“investing and stock trading” to search the RoS

Library for the best MAP available. Choose

from the hundreds of investment-related MAPs

for the one that best fits your needs. Start with

the RoS OnlineTradingMAP featuring the

Question and Answer decision model and pre-

packed with helpful links.

RosMAPs automatically pull users through

the process of managing projects, executing

programs, tracking performance, identifying

gaps and initiating problem-solving actions.

RosMAPs provide users with mission-critical

planning tools and decision-making models to

help users make clear and precise decisions.

Helpful links to supporting Web sites and

software applications are embedded right into

the content of the RosMAPs.

The OnlineTradingMAP helps both the

neophyte and the veteran trader through the

process of evaluating the best trading services.

This helpful MAP offers reviews of all the

90-plus major online trading services and is

packed with helpful links to news clippings,

whitepapers and best trading practices.

The RosMAP-aided decision is E*Trade

because of its usability. The time has come to

make a phone call and to send an email.

Open your favorite contact manager,

like Outlook, using the RoS Executor.

The RoS Executor is

an easy-to-use control

interface for organizing

and activating software

applications including

email, contact manager,

wordprocessing, Web

browsers, and just about every application

available on a personal computer.

Plan a phone call to your soon-to-be former

broker and email your family with the good

news — you’ve just harnessed the Internet

using the RoS Personal Digital Organizer.

Become a RoS empowered user today.

Download your free RoS PDO products at

www.RoS.com, the helpful net destination.

SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY

RosMAP Pilot

SEARCHGO

RO- S LOCATOR


LOCATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

Direct Hit

Apple.com

TechLib

CNN

Encyclopedia

Barnes

Amazon

RoS Locator

Search the Internetfor essentialinformation

using a cadre ofsearch engines

RO- S MANAGER

SEARCH


GO



MANAGER

RoS Manager

Find, organizeand activate the Web site

Info-processingmachines:RosMAPs

SEARCH


GO

RO- S EXECUTOR



EXECUTOR

RoS Executor

Organize softwareapplications likeemail, contactmanagers and Web browsers

SEARCHGO

RO- S COMMUNICATOR


COMMUNICATOR


AltaVsta

Yahoo

Excite

Infoseek

Lycos

LookSmart

GoTo

BusinessMAP

LifeMAP

Outlook

Email

Write

WebTop

Windows

RoS Communicator

Multi-purpose user interface forprocessing and

executing your lifeand business plans

WWW.ROS.COM








• Immediate telephone support and friendly service.

THE OPTIONSI have narrowed my options to the following eight online services:

• ACCUTRADE.COM

• AMERITRADE.COM

• E-TRADE.COM

• FIDELITY.COM

• SCHWAB.COM

• SURETRADE.COM

• THESTREET.COM

• WEBSTREET.COM

THE REVIEWSThe reviews are in and it was a combination of useability and theBarron’s “Growing Pains: In ranking online brokers, service andreliability count for a lot” article that helped push me to my decision.





SAMPLE ONLINETRADINGMAPCOVERPROFILE BIO:BRETPROPOSAL



E-TRADE.COM:Adispic asmer tisin aninfmoret yoin sdert new.











LA TIMES: Adispic asmer nerfinh miert adispin to tisinaninf moret yoin sdert new.


OnlineTradingMAP See enlargement on the next page

RoS Chip

E*Trade.com


RoS Control Strip

PAGE 4








THE OPTIONSI have narrowed my options to the leading online services:

• ACCUTRADE.COM

• AMERITRADE.COM

• E-TRADE.COM

• FIDELITY.COM

• SCHWAB.COM

• SURETRADE.COM

• THESTREET.COM

• WEBSTREET.COM

THE REVIEWSThe reviews are in and it was a combination of useability and theBarron’s “Growing Pains: In ranking online brokers, service andreliability count for a lot” article that helped push me to my decision.





ONLINETRADINGMAPCOVERPROFILE BIO:BRETPROPOSAL



E-TRADE.COM:Adispic asmer tisin aninfmoret yoin sdert new.








NY TIMES: Trading on E*Trade’s Success: Chief AggressivePlans to Expand Internet Broker. March 16, 1999





PAGE 5

THE QUESTIONBecause I am making more and more of my purchases online, it’stime I find out — what is the best online shopping serviceavailable on the Internet today?

THE ISSUESBefore committing my purchasing power to any one company, I wantto know if the company will respond to my needs. I am looking for:

• Easy-to-use tools with drop down menus and pop-up windows.

• 30-day money-back guarantees.

• Simple-to-read product information with friendly graphics.

• Easy and secure access to my account status.

THE OPTIONSI have narrowed my options to the leading shopping services:

• SHOPPING.COM

• AMAZON.COM

• AOL.SHOPPING.COM

• CYBERSHOP.COM

• GIGABUY.COM

• GO.SHOP.COM

• IMALL.COM

• YAHOO.SHOPPING.COM

THE REVIEWSThe reviews have been important for evaluating the shopping services.



THE ANSWERI decided to shop with Shopping.com.

My OnlineShoppingMAP will continue to track the value andbenefits of online shopping services and alert me to any events.

WHAT IS THE BEST ONLINE SHOPPING SERVICE?

MAP: ONLINE SHOPPINGTHE QUESTION THE ISSUES THE OPTIONS THE REVIEWS THE ANSWER

ONLINESHOPPINGMAPCOVERPROFILE BIO:BRETPROPOSAL

SHOPPING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

AMAZON.COM:Adispic asmer tisin aninfmoret yoin sdert new.

AOL.SHOPPING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

CYBERSHOP.COM:Adispic asmer tisin aninfmoret yoin sdert new.

GIGABUYS.COM:Adispic asmer tisin aninfmoret yoin sdert new.

GO.SHOP.COM:Adispic asmer tisin aninfmoret yoin sdert new.

IMALL.COM:Adispic asmer tisin aninfmoret yoin sdert new.

YAHOO.SHOPPING.COM:Adispic asmer tisin aninfmoret yoin sdert new.

ONLINE SHOPPING OPTIONS

CONSUMER REPORTS AND REVIEWS

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CLIENT REVIEWS



PAGE 6

THE ROS.FIRM MAP



MAP FLOW CHART: MISSIONMISSION OBJECTIVE GOAL STARTEGY TACTICS


THE ROS MISSION FORMULATION

ROS MISSION STATEMENT

EXTERNALFACTORS

INTERNALFACTORS

GOALFORMULATION

STRATEGYFORMULATION

TACTICSFORMULATION

DEPLOYMENTPLANNING

FEEDBACKAND CONTROL

CORPORATESUPPORT

PARTNER SUPPORT

CORPORATESUPPORT

MANAGEMENTSUPPORT

SALESSUPPORT

LOGISTICSSUPPORT

CONTROLLERSUPPORT

The RoS mission formulation planning tool.

MAP FLOW CHART: TACTICMISSION OBJECTIVE GOAL STRATEGY TACTICS


THE ROS SHORT-TERM TACTICAL PLAN

NOT INTEREST YET

IN VIEWINGDEMO

FOLLOW UP PHONE CALL

COULD LEAD TO VIEWING OF DEMO

POSSIBLE PROPOSAL

INTEREST FROM PACKET

INVITE POTENTIALSTAKEHOLDER TOVIEW ROS DEMO

SEND POTENTIALSTAKEHOLDERROS PACKET

IN-PERSONDEMONSTRATION

ON-THE-PHONEDEMONSTRATION

PRESENT TARGETEDAND SHORT-TERM

PROPOSAL

ACHIEVEPROPOSALOBJECTIVES

LAUNCH ROS.FIRM

The RoS short-term tactical plan.

MISSIONRoS.firm’s mission is to provide e-marketing solutions for companiesthat do business on the Internet by promoting and showcasing theirInternet portfolios inside useful consumer tools — the RoS PDOs.

OBJECTIVERoS.firm’s objective is to become the number one marketing andsales promoter of Internet-related products and services.

GOALRoS.firm’s goal is to convince online users and consumers that theyneed to use a new and powerful tool for harnessing the Internet — the RoS Personal Digital Organizer.

STRATEGYRoS.firm’s marketing packet for its short-term strategic plans include:

1. Friendly demonstration of the RoS PDO, specifically the Ros Communicator, RosMAPs and RoS.com.

2. Interactive presentation showcasing the RoS concept and business models.

3. Printed samples of product screens and descriptive flowcharts.

4. 50 printed versions of the RosMAPs.

5. Promotional and sales packets.

6. Business plan.

7. Daily operational plan.

RoS.firm’s target markets during this short startup phase are potentialclients, partners, investors and stakeholders.

TACTICSRoS.firm is implementing the following short-term startup tactics:

• Invite potential stakeholder to view the RoS demonstration.

• In-person demonstration.

• Over-the-phone demonstration.

• Send potential stakeholder a promotional and sales packet.

• Secure potential stakeholder to a targeted and short-term proposal.

• Achieve proposal objectives and launch RoS.firm.

PAGE 9

HOME PAGE OF BUSINESSMAP



WELCOME HOMEWelcome to the Home Page of BusinessMAP™ — yourManagement Action Plan for business.

BusinessMAP empowers users by harnessing the information and tools of the Internet.


❶ Search the world foressential information.

❷ Assimilate key data.

❸ Process key data intoexecutable action plans.

❹ Motivate audiences withpinpoint messages.

❺ Empower stakeholders.

QUESTIONS

DEFINITIONS

DIRECTIONS

PROBLEMS

RESEARCH

REQUESTS

MISSION FOCUS

PINPOINT MESSAGES

AUDIT AND ANALYSIS


SALES AND MARKETING PLANS

DEPLOYMENT AND CONTROL PLANS

INFORMATION

CONFERENCES

TRANSCRIPTS

VIDEO CLIPS

NEWS

REPORTS

TECH HELP

PUBLICATIONS

WHITE PAPERS

BEST PRACTICES

PROBLEMS

CONCERNS

DEMANDS

DESIRES

NEEDS

WANTS

HOPES

SECURITY

STAKEHOLDERS

THE WORLD❶

❷

❺

❹

❸

BusinessMAP automati-cally pulls users throughthe process of developingaction plans, executingprograms, trackingperformance, identifyinggaps, and initiatingproblem-solving actions.

COVER



CLICK



SEARCHGO

RO- SMAP PILOT

ACCESS CONTROL

DECISION MODELS

INFORMATION SOURCES

GENERAL LINKS

RO–S LIBRARY


PAGE 10

ROS.FIRM DESCRIPTIONRoS.firm provides e-marketing solutions for companies that do business on the Internet by promoting and showcasing theirInternet portfolios inside a useful consumer tool — the RoS Personal Digital Organizer (PDO).

The RoS PDO is the first and only Internet solution for organizing, managing and processing Web site information —empowering online users to harness the Internet.

The RoS PDO uses a storybook approach to harnessing the Internet by first driving online users through the process ofgathering and acting on Web site information. Next, the RoS PDO provides online users with the right links to the rightWeb sites at the right time — ending a successful story by empowering the online users to act.

RoS.firm’s core products, a suite of free Web-based software descriptively named the RoS Personal Digital Organizer,will revolutionize the Internet. The RoS Personal Digital Organizers’ suite of Internet tools include:

• The Ros Communicator, a multi-purpose user interface for organizing and activating Internet-related technologies. The Ros Communicator can function as three separate user interfaces:1) The RoS Locator is an interface for organizing and activating Internet search engines.2) The RoS Manager is an interface for finding, organizing and activating the RosMAPs.3) The RoS Executor is an interface for organizing and activating software applications and demos of software solutions.

• The RoS Management Action Plans (RosMAPs), the Web site information processing machines of the RoS PDOsystem. RosMAPs automatically pull users through the process of developing action plans, executing programs,tracking performance, identifying performance gaps, and initiating problem-solving actions.

• RoS.com, a helpful Web site and Net destination. RoS.com serves primarily two functions. First, RoS.com is the maintechnical support and distribution arm for the RoS PDO products and services. Second, and more importantly, RoS.compromotes and showcases a companys’ Internet portfolios in solution-focused, interactive demos.

• The RoS Personal Information Portals (RosPIPs), free Web sites for Webtop convenience.

Benefits to E-BusinessesTo companies doing business on the Internet, the RoS PDO is an e-marketing solution that facilitates the relationshipbetween them and the online consumers. The RoS explores new e-marketing opportunities by combining intellectualcontent, Internet technologies and e-commerce together in a simple-to-use Web-based consumer tool — the RoS PDO.

The RoS PDO digitally-repackages a company’s Internet portfolio into sales stories and uses decision-models that logically-drive users through the value and benefits of their products and services. The RoS PDO also contains millions of links to acompany’s Internet portfolio. For instance, the Ros Locator links to a company‘s marketable information and the RosExecutor links to software applications and demos of software applications.

Ros.com promotes and showcases a companys’ Internet portfolio in solution-focused, interactive demos with links foronline consumers to follow. In the RosMAPs, helpful links are imbedded throughout its content including the charts, graphs,and tables. Links are also stored and organized in the RosMAP Pilot, a user interface for administering the RosMAPs.

Benefits to Online UsersThe RoS PDO empowers online users to control the three most important aspects of business and life: Gathering the rightinformation. Processing the right information. Executing from the right information.

The RoS PDO is a set of easy-to-use tools for leveraging Webs site information. The PDO is a control solution that safe-guards a user’s personal Web-related information. The PDO helps organize the tools needed to gather and process Web siteinformation and provides users with mission-critical decision tools and planning models for precision decision-making.

The RoS PDO helps online users harness information and then drives users through the process of creating action plans forstarting a new business, finding a new career, planning a family diet, or for researching an important online purchase.

THE ROS BUSINESS DESCRIPTION



PAGE 8

ros digital organizer demo

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