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Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community Recognition Events

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Page 1: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Rosa Parks Day

Presented by Kevin ElwoodGreensboro Transit Authority

2013 APTA Marketing & Communications WorkshopTuesday, February 26, 2013

Community Recognition Events

Page 2: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Background

Page 3: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Background

Page 4: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Rosa Parks Day 2007 - 2011The Rosa Parks Day Bus Tour

Page 5: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Rosa Parks Day 2007 - 2011The Rosa Parks Day Bus Tour

Page 6: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Rosa Parks Day 2012The “Dear Rosa Parks” Essay Contest

Page 7: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Rosa Parks Day 2012The “Dear Rosa Parks” Essay Contest

Page 8: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Rosa Parks Day 2012The “Dear Rosa Parks” Essay Contest

Page 9: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Keys to Success

Demographic Matching

Partnerships/Sponsorships

Appropriate Audiences

Remember There Is An End

Page 10: Rosa Parks Day Presented by Kevin Elwood Greensboro Transit Authority 2013 APTA Marketing & Communications Workshop Tuesday, February 26, 2013 Community

Thank You!


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