ross faulkner - future of tv presentation
DESCRIPTION
Ross Faulkner – Creative Solutions Controller, ITV Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.TRANSCRIPT
Big & Live
11th May 2011
Wanna fight?
Wanna race?
Transactional One Channel
Conversational Multi Channel
As TV viewing has evolved - so has the communication opportunity
Big & Live
Big & Live
Being where our viewers want us to be…
…across multiple platforms
Other Media4.5 million
9.4%
Word of Mouth
0.9 million 1.8%
Other online/mobile
2.5 million5.2%
Total audience29.3 million
61%
Non-Barb (Online/mobi
le)0.9 million
1.8%
Other Barb
2.5 million 5.2%
ITV1 Live18 million
37%
Big, Live & Growing…
Big, Live & Growing…
+43%+43%
+25%+25% +44%+44%
+55%+55%
We must continue delivering ‘Big & Live’
experiences for our viewers, across multiple
platforms…
…as well as working with you, to think about how the excitement we generate can work best
for your brands.
BoughtCreating brand fame through mass
awareness
OwnedEngaging people through competition &
further interactions
EarnedCreating loyalty & advocacy, driving
awareness & education
Living beyond the TV
Building for a Big & Live future…
Improving the quality & distribution of ITV Player
Bespoke Text Overlay
Call To “Tap” / Action
Best User Experience
Creating calls to action…
New ITV.com Fresh design, clearer navigation
& social media integration on
ITV.com
Product Placement
Extending partnerships to the point of purchase…
Building strong associations with our shows, at a critical point in a
consumers decision making process
A continued commitment to developing Big & Live content…
…which means more opportunities for partnerships with brands around our most
exciting content
Big & Live