rotary webinar on membership
DESCRIPTION
TRANSCRIPT
ROTARY WEBINAR ON MEMBERSHIP
July 18th 2012
Itinerary
1. Introduction2. Retention Strategy3. New Membership Committee
workshop4. New Members evening5. New Generation Avenue
Introduction
District 1570 NL Chair District Membership Committee PDG Rob Klerkx
RC Houten: charter 1990 36 members Av. age 59 / 60 % retired / single gender
1.0 Retention Strategy
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
8,0%
1 year 2 year 3 year 4 year 10 yr
Churn rate
Causes loss of members
If the competition is doing better…. But who is your competitor? ( Lions, golf,
church, family, work) Loyality
When a club member estranged: Satisfaction
Events : move, death etc. Course of live
A combination of facts
7
Retention workshop:
Workshop ‘Retention’ on the districtwebsite Self-propelling program:
PowerPoint: Introduction Questionnaire: loyalty & satisfaction Spreadsheet PowerPoint: Presentation of the outcome Discussion ( sometimes supported by DMC)
Action plan Evaluation after 6 months
Anti churn program Rob Klerkx
Satisfaction example:
I experience the domination of some members as annoying
Mean D 1570
HE
E
O
HO
Grafiek 2.2
Bron: enquête onderzoek Rotray
4,8%
29,0%
53,2%
12,9%
helemaal eens
eens
oneens
helemaal oneens
Retention Strategy4 main drivers:
Satisfaction Loyalty
Engagement Excellent information to new
members Mentorship Content of the meeting
Leeway Room to move Flexibility in weekly meeting
Appreciation Immaterial reward Be good and tell it
Challenge Prompt engagement in
activities en committees Responsibility
2 New Membership CommitteesRotary 2.0
Annually Creativity is paramount No lecture, just goal setting of the
evening Exchange of ideas 20 – 25 chairs of club membership
committees Best practices on the website
3.0 New members evening
Annually Increase curiosity Increase knowledge base Increase exit threshold Recruitment club committee members
4 short 15’ min presentations on TRF, Vocation, Youth, district organization
Plenty of first experience exchange
4.0 New Generations Avenue Struggling to define program and scope First steps:
Rotary programs Alumni retention LinkedIn / Facebook
Rotaract training: Debating technique Presentation technique Project management Leadership training
Installation of liaison between DMC / DPRC / DYC