rotary's websites: what's new and what's next

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Rotary’s Websites: What’s New and What’s Next? Presenter: Christopher Brown, Business Analyst, Web Status update: 12 June 2017

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Page 1: Rotary's Websites: What's New and What's Next

Rotary’s Websites: What’s New and What’s Next?

Presenter: Christopher Brown, Business Analyst, Web

Status update: 12 June 2017

Page 2: Rotary's Websites: What's New and What's Next

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The new rotary.org site

Page 3: Rotary's Websites: What's New and What's Next

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Key priorities for the public site refresh

• Tell the Rotary story in a compelling way• Make it much easier to find things (discoverability)• Increase giving and join rates• Innovate, in an effective way, for the future.• Support marketing campaigns• Measure and share our success through metrics• Improve site performance (page load speed)

Page 4: Rotary's Websites: What's New and What's Next

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Early results

Site visits have grown from 28,000 peak daily visits per week to 48,000 – a 42% increase.

People of Action campaign integration

Average page load for public pages is now 2.5 seconds, down from 11.2.

Page 5: Rotary's Websites: What's New and What's Next

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Next: My Rotary

What’s next?

Page 6: Rotary's Websites: What's New and What's Next

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My Rotary Experience Roadmap

• This is the beginning of a multi-year process to improve the My Rotary Experience.

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Next: My Rotary

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Key priorities for the My Rotary site refresh

• Make it much easier to find things (discoverability)• Improve site performance (page load speed)• Make it more personal and relevant to your role• Make it more effective – highlight top tasks and the

information you need• Simplify content

Find out what YOU need!

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Discussion Session

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Discussion Session