rothbury festival cow release
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For more information, contact:
Jermaine Spight
Senior Public Relations Manager
313.223.7779
AT&T USES COW TO BEEF UP WIRELESS SERVICE AT ROTHBURY
FESTIVAL
ROTHBURY, MICH., June 28, 2013 – Electronic and jam band enthusiasts may not recognize it, but there will
be a Cell on Wheels (COW) among them for the annual Rothbury Festival held in Rothbury, MICH. In addition
to existing cell sites serving the area, AT&T* has brought in a COW to help bolster voice and mobile Internet
performance at the crowd-drawing event.
AT&T often rolls in mobile cell sites and makes other network upgrades for large events that generate a spike
in network traffic in a specific geographic area.
“Events like the Rothbury Festival can draw tens of thousands of people, most of whom will be using their
devices while there,” said AT&T Michigan President Jim Murray. “The mobile cell site we’ve rolled in for the
festival will help us provide a much better mobile Internet experience for those in attendance.”
AT&T’s 4G Network
AT&T’s innovation and investment has resulted in the nation’s largest 4G network, covering more than 292
million people with ultra-fast speeds and a more consistent user experience. Our 4G LTE network delivered
faster average download and upload speeds than any of our competitors in PCWorld/TechHive’s most recent
20-market speed tests.
AT&T’s 4G LTE network delivers speeds faster than many other mobile Internet technologies, as well as
multiple innovations that optimize the network for performance. Our network’s radio components are placedclose to the antenna at most cell sites, instead of inside the base station, which helps minimize power loss
between the base station and antenna and, in turn, improves the performance of our 4G LTE network. The
network also is designed with its core elements distributed across the country, which helps reduce latency, or
the delay when using the Internet, because your request isn’t traveling as far.
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Even as AT&T continues to expand its 4G LTE coverage, customers can get 4G speeds outside of 4G LTE
areas on our 4G HSPA+ network, unlike some competitors, where smartphone customers may fall back to
slower 3G technologies when outside of LTE coverage.
AT&T’s focus to deliver the best possible mobile Internet experience goes beyond 4G to embrace additional
connection technologies. AT&T operates the nation’s largest Wi-Fi network**** including more than 32,000
AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more
than 402,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to
our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn’t count against customers’
monthly wireless data plans.
AT&T also is a leading developer of Distributed Antenna Systems, which utilize multiple small antennas to
maximize coverage and speed within stadiums, convention centers, office buildings, hotels and other areas
where traditional coverage methods are challenging.
Over the past five years, AT&T invested nearly $98 billion into its operations across the country. Since 2008,
AT&T has invested more capital into the U.S. economy than any other public company. In a July 2012 report,
the Progressive Policy Institute ranked AT&T No. 1 on its list of U.S. “Investment Heroes.”
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&TInc. **4G speeds not available everywhere. Comparison based on U.S. cities and towns with 4G coverage. ***
Limited 4G LTE availability in select markets. 4G speeds deliverd by LTE, or HSPA+ with enhanced backhaul, where available.Deployment ongoing. Compatible device and data plan required. . LTE is a trademark of ETSI. Learn more about 4G LTE at
att.com/network.
Find More Information Online:
Web Site Links: Related Media Kits:
AT&T Web Site AT&T Wireless Web Site
About the AT&T Network
Wireless Networks
AT&T Wireless Network News
Related Releases: Related Fact Sheets:
AT&T Expands 4G LTE Coverage In Ann Arbor,Beverly Hills And Birmingham
AT&T Activates New Cell Site In South Lyon To
Provide More Mobile Internet Coverage For
Customers
AT&T 4G LTE Expands To Downriver Wayne
And Monroe Communities
Infographic: 2011 Network Investment AT&T Coverage Viewer
Rethink Possible
AT&T 4G LTE Available in Metro Detroit
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