PLANEDO IT. SHARE IT. LEAD IT.

BUSINESS CASE

Cross sector collaboration:

Public, Catholic, independent; pre-service

educators, in-service educators, and school

leaders.

Taking PLANE to the Nation and beyond

Developing PLANE for a sustainable future

Empowering educators to create, collaborate, innovate, and transform their teaching practices to inspire and enable 21st Century students.

Pathways for Learning Anywhere Anytime; a Network for Educators.

Supporting teachers in need

Educators Want PLANESurveys and focus groups with educators at all levels (pre-service, in-service, school leaders, teacher educators) across all systems (public, independent, Catholic) have informed PLANE’s design and development from the very beginning.

Early trials of PLANE have received an overwhelmingly positive response from these educators.

Education Reform Agenda

Information & Communication Technology

National Partnership on Teacher Quality

DEEWR Digital Education - Making Change Happen framework

Melbourne Declaration

Digital Education Revolution

Innovation Fund

DEEWR “ICT Professional Learning: National Mapping of ICT-Related Professional Learning” Report 2010

National Broadband Education and Skills Program

Supporting teachers in the transition to National Curriculum

DEC Public Schools NSW Strategic Directions

The PLANE project addresses many issues currently on the national agenda, click on a sub heading for more details.

Meeting the National Agenda

OpportunitiesAdditional 3-year funding will allow PLANE to:

1. run an innovative and engaging campaign to build a strong active user base

2. extend services nationally

3. adapt and grow alongside changes in National Agenda, new technologies, and educator needs

4. develop additional features that will provide multiple revenue streams, and thus secure financial sustainability and future profitability

5. develop and begin implementing a 5 Year Business Plan that includes

•a) extention into the Pacific region, inline with Australian Foreign Policy

•b) gain international users and revenue that will subsidise Australian educators.

Flying PLANE to the Next Level

Revenue ForecastPLANE User Projection

DIAGRAM HERE THAT SHOWS GOVERNMENT FUNDING MINIMISING OVER NEXT 3 YRS, WHILE REVENUE INCREASES TO BE PROFITABLE OVER 5 YRS

If there’s a cool way to overlay user projections with profitability, allow the reader to switch between the two with a mouse over or something ,that would be good.

Nearly two-thirds of Australian teachers are considering quitting their jobs for a new career with 51% blaming a lack of support or sense of

school community, and feelings of isolatation. Most feel ill equipped to deal with new technology, and particularly how to incroporate it into the National Curriculum.

Transformation in Education

In a world where we can’t predict what will come next, people need to become life long learners - and teachers need to make changes in the classroom to prepare their students for this.

PLANE is an innovative and fun educator community, networking space, and virtual world; providing accredited professional learning, courses, multi-media resources ICT skills development, and peer coaching.

Video

Support for Educators to create a 21st Century Classroom.

Backed by research, PLANE’s professional development learning design empowers educators to create, collaborate, innovate, and transform their teaching practices to inspire and enable 21st Century students.

Share ClubEducators share knowledge and resources.

Teachers’ LoungeEducators connect with their peers and mentors to gain and give moral and professional support.

Immersive Virtual WorldEducators experiment & collaborate within a 3D simulated environment.

GamificationGame mechanics engage participants, giving them recognition for their contributions and encouraging them to continue to contribute.

Self Assessment & Learning PathwaysEducators tailor professional learning to meet their own individual needs utilising a Self Assessment Tool, short Skill Snacks lessons, and extended Learning Pathways courses.

Portfolio Teachers create Professional Learning Plans and record evidence of their activities in an online virtual portfolio.

Peer Coaching Utilising a proven peer coaching technique to bring about greater integration of technology into teaching and learning.

Innovative PL&D Learning Design

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John, a public high school English teacher in Broken Hill, is keen

to improve his understanding of effective integration of ICT. He

previously completed the online self-evaluation and, as a result,

up-skilled himself in several areas of ICT use in teaching – however

this time he has a specific need: he is about to tackle the Literacy

– Creating Texts section of the new national curriculum with his

year 10 English class. He chooses an experience located in a virtual

world which he feels will assist him to design this unit of work and

incorporate ICT in ways that will meet his students’ needs. Click

here to follow more of John’s PLANE Journey.

Miriam is a science teacher in a south-west Sydney high school.

She is good with technology and the go-to person in her school if

anyone has a tech problem. Miriam finds that most professional

learning on technology that she has taken in the past has focussed

on tech skills, not improving teaching using ICT, and it’s also been

well below her level of knowledge. Her interest is in using games-

based learning in science. She’s noticed that some of the students

in her class, particularly the boys, can concentrate for long periods

while playing games on their computers or phones but can’t

concentrate in class. Follow more of Miriam’s PLANE Journey.

PLANE Journey acessible anytime, anywhere, by any educator

PLANE is one of four projects to receive initial funding from the ICT Innovation Fund under the Digital Education Revolution. Other projects include:

Teaching Teachers for the Future (TTF): building ICT skills in Teacher-Educators.

PALnet: a social networking site for school principals.

Teacher Online Toolkit: online professional learning resources designed to support Digital Education Revolutinon Inititiatives.

PLANE is funded as a pilot project, due to be launched in NSW in May 2012. Current funding will run out in June 2012.

As such, without additional funding, the project will have only one month to build an active community on the site, be unable to expand its offerings nationally, and will therefore fail to yeild a good return on investment.

ICTIF Trans4mation Key Risk

Revenue streams Payment type Who pays Revenue Projection AssumptionsUser orientated

Accredited PL Courses Fee Schools /Users 4% of users spend average $50 p.a.

Virtual PL Conferences & Workshops

Fee Schools / Users 4% of users spend average $50 p.a.

Virtual goods Sale User 10% of users spend average $5 p.a.

Non-Aus-Educator PLANE access

Subscription User /School Average fee of $20 pp p.a.

Promotion orientated

Virtual Exhibition Subscription/Fee

Exhibitors Average income of $0.50 per user

Brand Sponsored content Fee Sponsors Average income of $0.50 per user

While initially PLANE will launch into

NSW without any underlying revenue

model, plans are in place to introduce

revenue streams in the future - utilising

a freemium model core usage is

available free to Australian users while

premium elements are on a user-pay

system.

Revenue Forecast

Feedback from PLANE’s trials and Professional

Development packages has been overwhelmingly

positive to date. The obvious value to schools and

educators of PLANE’s virtual Portfolio has led to

95-100% teacher participation rates when a school

signs up for a Professional Learning package. With

demand for ICT Professional Learning courses

outstripping supply, PLANE has no shortage of

interest from schools for these PL packages.

User Projections

Current PL&D SpendingSome info here about how much money is spent on educator professional learning and development, maybe a pie graph - showis realistic to become financially sustainable.

Marketing Plan

Target Market

PLANE’s target users are pre-service teachers,

in-service teachers, and school leaders, from K-12,

across all sectors. During the pilot phase PLANE is

servicing NSW educators, then will roll out nationally

mid-2012 onwards, and in the longer term take flight

overseas.

In addition to this market of end-users there are

market stakeholders who have decision making

powers that can influence uptake of PLANE and

revenue streams. These stakeholders include schools,

universities, government departments, professional

bodies, and sponsor/partner organisations.Expanding PLANE to a larger marketplace reduces the per user cost, increases revenue opportunities, and will help PLANE become financially self sufficient.

School Teachers

0

1000000

2000000

3000000

4000000

5000000

6000000

Australia NZ UK Canada US131,159 37,800 450,264 246,758 2,445,271

286,135

Pre-Service

FTE 61,742 619,776 277,918 3,529,112

Marketing Plan

StrategyDuring Pilot Phase (till 30th of June 2012) efforts will be focussed on engaging NSW educators, in Phase Two marketing and communications will target educators in each additional state/territory as PLANE rolls out nationally, and once the local market begins to reach saturation (2015) Phase Three efforts will extend into international markets such as New Zealand, Canada, UK, and US.

To maximise user uptake a multi-pronged strategy will be implemented, one that simultaneously communicates to decision making stakeholders through established channels, and also innovatively engages end-users at a grass roots level.

Generating grass roots user-engagement Aiming to create a groundswell of support, PLANE’s strategy is to first win over the niche market segments who are most hungry to use the type of services that PLANE offers: ICT savy educators; ambitious thought-leaders; creative and innovative teachers; and remote web-connected educators.

Some Key Influencers from within these niche segments have already shown support of PLANE via trials, and more Key Influencers are being approached via social media, online forums, and the blogosphere. Once engaged, Key Influencers become partners in generating buzz and spreading it via their various networks, both online and in the physical world, to an ever expanding audience of educators who respect and trust their opinion.

Drawing on modern innovative theories of fandom, wisdom of the crowds, gamification, and crowdsourcing, PLANE’s launch strategy includes harnessing these key influencers and niche market segments via a fun transmedia story-game, in which they are motivated to recruit less savy educators into PLANE in a similarly playful manner.

It has been noted that many in-service teachers who lack ICT skills are hesitant and fearful of new technology, and that this reluctance

is the greatest challenge for PLANE to overcome. However in providing hesitant educators with on-the-ground peer support during their introduction to PLANE, and making the experience a fun and non-intimidating one, uptake will be significantly increased.

In NSW PLANE additionally offers Professional Development Day Packages and presents regularly at workshops and conferences - which introduce educators into the world of PLANE in a traditional supportive structured manner. These events will be extended nationally, and internationally.

All PLANE marketing and communications will

Traditional stakeholder engage-mentPLANE already has support from key NSW stakeholder education bodies, government departments, and industry partners who are helping publicise PLANE’s launch through their own channels. In particular working under the banner of DET allows direct e-access to all NSW educators via email, maang (116,952 DET users), and e-publications such asSchoolBiz, Sideby Side and ICE Teach. PLANE will use creative communications to engage users and additionally work externally to raise a public profile of the project.

PLANE is working with organisations such as the National Broadband Network and Adobe to construct case studies that will be promoted through their channels and also to the media.

Marketing Plan

PLANE

Influencer

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

AverageEducator

NicheGroup

Network

NicheGroup

Network

School

School

Influencer

embody the PLANE ethos: playful, innovative, inclusive, and participatory.

Traditional stakeholder engagementPLANE already has support from key NSW stakeholder education bodies, government departments, and industry partners who are helping publicise PLANE’s launch through their own channels. In particular working under the banner of DET allows direct e-access to all NSW educators via email, maang (116,952 DET users), and e-publications such asSchoolBiz, Sideby Side and ICE Teach. PLANE will use creative communications to engage users and additionally work externally to raise a public profile of the project.

PLANE is working with organisations such as the National Broadband Network and Adobe to construct case studies that will be promoted through their channels and also to the media.

Marketing Plan

International StrategyFrom 2012 onwards PLANE will conduct a detailed evaluation of the best international markets to target and begin building contacts and potential partnerships in those countries to facilitate future expansion. In general, the below strategy is anticipated:

•a) Incidental connection with early adopter international users via social media, blogosphere, websites, the global community. Anyone will be able to purchase access to PLANE as an independent user for a fee.

•b) PLANE presents at international conferences to early adopter educational leaders and thought leaders.

•c) Target innovative schools, school leaders, and educators under a user-pay system. Sliding fee scale with group/bulk discounts to schools who sign all their teachers up.

•d) Talks with international government and educational stakeholders to discuss how to bring PLANE to more educators in their region, under a government funded/subsidised system similar to Australia’s (to minimise cost to end educator users).

•e) Officially launch PLANE into countries where there is sufficient local support and business acumen to do so. Marketing and communication plans will be region specific.

Communications Channels•PLANE will creatively harness many different low-budget

channels to engage different market segments in the spaces they already inhabit.

•DET channels (maang, SchoolBiz, Side by Side, email)•Social media (Twitter, Facebook, YouTube)•Bloggers & Influencers•Education publications (Australian Teacher, Teacher,

Education Today)•Mass Media /Public Relations•PLANE’s blog, website, and eNewsletter •Partner channels (schools, sponsors, professional

organisations, government departments – eNewsletters, publications, events, websites, intranet, PR, case studies)

•Direct mail & email•Conferences and workshops

Additionally the gamified transmedia teaser campaign will make use of many guerrilla-media elements to connect with niche segments in unexpected places, potentially reaching out through anything from chalk art, viral video, events, posters, ChatRoulette, PostSecret, Foursquare, QR codes, MysterySeeker, Bookcrossing, Geocaching, direct mail, and real world artefacts to engage the core niche market segment in a fun, playful and engaging manner (for an understanding of what is possible, watch this video http://youtu.be/SNhurUnOWKQ)

Marketing Plan