Roundtable Discussion with Bello Adeniyi & Co. Team

Objective of this ROUNDTABLE

• To enhance our capacity on the Job.• To provide a platform for understanding our work better.• To deepens our understanding of the role we play as a team.

Every business belongs to a sector within the economy and this organization belongs to the housing sector (Real Estate Sector)

And as such must understand the demands of people who pay for services in our sector.

First we must understand that we are problem solver who provide solutions via the real estate openings.

So what are the demands

I thought it includes :

• Certificate of occupancy.• Building and constructions.• General cleaning (post construction).• Pest control (fumigation).• Rents and purchase of properties.• Agents and Management.

Market Differentiation

Agege Victoria Island

How many of you are married or have a girl friend or boy friend or

fiancée?

Why that person?

Would you want to take another or prefer

another for that person?

Have your heard or learn about BLUE OCEAN CONCEPT /

STRATEGY

Blue Ocean Vs Red OceanRed Ocean Blue Ocean

It is the already keenly contested market space that everyone want to get a share of. It is the traditional market

It is creating uncontested new markets space that made the competition irrelevant. E.g. Jumia

It represent all the industries in existence today. It is the known market space

It denote all the industries not in existence today. It is the unknown market space.

In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospect for profits and growth are reduced. Products become commodities and cut throat competition turns the red ocean bloody.

In contrast, are defined by untapped market space, demand creation and the opportunity for highly profitable growth

Selling your Product: Basic Principle.• First, you have to know your product. you need to know it

thoroughly and speak about it with confidence and authority. You also have to know the competition thoroughly. This helps you to speak well of your competition while emphasizing your strength.

• Second, you have to believe in your company, your product and your self. You have to be proud to represent your company.

• Third, You need to know the territory. That means, you need to know who the decision maker is and sell to that person. It’s a total waste of time to make the sales and then discovered that you have to make the sale again because you have been selling to the wrong person.

Most of us in business spend a lot of time, energy and money on developing and delivering the right products and services in hopes of filling a customer’s needs. But all of this effort amount to nothing if the rights decision makers don’t feel compel to buy. – Jack Donovan, President Aramark Education Service Group.

A man can fail many times, but he isn’t a failure until he begins to blame somebody else – John Burroughs

Creating a Vital Journey

• Creating the future: what behaviour do we want to bring on our journey? i.e.

Rules of engagement

Creating a Vital Journey

• Growing the Brand: What do we want to be come?

Creating a Vital Journey

• Growing the people: What do we value? i.e. learning,

growing, nourishing one and other.

Creating a Vital Journey

• Growing the Business: What does our customer value and

how can we deliver it?

Creating a Vital Journey

• Creating WE: 1.How can we work together more

effectively?2.How can teams work together? 3.How can we coach and support each

other? 4.How do we involved the whole

organization?

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has. – Margaret Mead, Cultural Anthropology.

Conclusion

QUESTIONS??

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