round-up magazine 2016 ad kit
DESCRIPTION
Everything you need to advertise in Round-up Magazine. The premier publication for the medical community in Maricopa County, Phoenix, Arizona.TRANSCRIPT
SpaceReservationMonth *Issue Highlights
Changing Healthcare Marketplace
Health Policy
The Science of Measuring Policy
Medical Technology
Special Issue: Maintaining the Independent Practice of Medicine
Erosion of the Doctor-Patient Relationship
Medical Education
Affordable Care Act
Special Issue: Ethics of Day-to-Day Interactions
Community
Membership
Navigating the Medical Landscape
I SSUE H IGHL IGHTS / AD CLOSE / MATERIALS
VOLU
ME 48 N
UM
BER 8 SO
UTH
ERN LIVIN
G / A
UG
UST
2013N
EW
GU
IDE
TO
SO
UT
HE
RN
ST
YL
E ■ O
UR
NA
SH
VIL
LE
IDE
A H
OU
SE
■
*Editorial subject to change. Detailed issue highlights available upon request. Please read MCMS Terms and Conditions Statementand comply with Round-up’s provisions and terms. Round-up usage statement available upon request.
4-COLOR 1x 3x 6x 12x
No bleed charge.
Prices are net.
Unful�lled contracts will be short-rated to the earned rate. Refer to Round-up Advertising Terms and Conditions for more information.
Covers: Must run within 12 months and sign a non-cancelable contract.
Circulation includes the print and digital editions of the Magazine.
Quali�ed full-run advertisements will run in both editions.
GENERAL RATES
Rates apply in 2016: Jan. - Apr.; June - Aug.; Oct. - Dec.
Please contact MCMS or see “Special Issues”for May & September rates.
FP Premium $900 $875 $850 $825
Full Page $825 $800 $775 $750
1/2 Page $750 $725 $700 $675
1/3 Page $675 $650 $625 $600
1/4 Page $600 $575 $550 $525
Inside Covers $1,100
Back Cover $1,300
Materials
12/1/15 12/15/15
1/4/16 1/11/16
2/1/16 2/8/16
3/1/16 3/7/16
4/4/16 4/11/16
5/2/16 5/9/16
6/6/16 6/13/16
7/5/16 7/11/16
8/1/16 8/8/16
9/6/16 9/12/16
10/3/16 10/17/16
11/1/16 11/7/16
Round-up Magazine 2016 RatesGENERAL INFORMATION | Effective October 2015 | MCMSonline.com 602-252-2015
January
February
March
April
May
June
July
August
September
October
November
December
Month Issue Focus More About This Issue Deadlines
January
February
March
April
May SPECIAL ISSUE
June
July
August
September – SPECIAL ISSUE
October
November
December
Changing HealthcareMarketplace
Health Policy
The Science of Measuring Quality
Medical Technology
Maintaining the IndependentPractice of Medicine
Erosion of the Doctor-PatientRelationship
Medical Education
Affordable CareAct
Ethics ofDay-to-DayInteractions
Community
Membership
Navigating the Medical Landscape
Space: 12/1/15Artwork: 12/15/15
Space: 1/4/16Artwork: 1/11/16
Space: 2/1/16Artwork: 2/8/16
Space: 3/1/16Artwork: 3/7/16
Space: 4/4/16Artwork: 4/11/16
Space: 5/2/16Artwork: 5/9/16
Space: 6/6/16Artwork: 6/13/16
Space: 7/5/16Artwork: 7/11/16
Space: 8/1/16Artwork: 8/8/16
Space: 9/6/16Artwork: 9/12/16
Space: 10/3/16Artwork: 10/17/16
Space: 11/1/16Artwork: 11/7/16
10/5/2015
GENERAL INFORMATION | Effective October 2015 | MCMSonline.com | 602-252-2015Article submission is the 1st of every month.
Round-up Magazine 2016 Editorial Calendar
• Forced alignment with health systems• Network restrictions• The physician shortage
• State legislation• Federal legislation• Why physicians should contribute to policy making
• How is quality measured?• Metrics of quality• Unnecessary data overload
• Prevalence of social media in healthcare• Telemedicine• EHR interoperability
• Exterior biases in how physicians practice• Employed or self-employed – it shouldn’t matter!• Upholding the Hippocratic Oath
• Restoring the personal nature of medicine• Tag, you’re it! The impact of ACOs• The narrow network shuf�e• The hospitalist movement
• How is CME impacted by a changing landscape?• Comparing CME to other continuing (professional) education• The residency numbers crisis• The evolution of medical curricula
• Is Obamacare here to stay?• Quality-based systems. Will it work?• A postmortem of the ICD-10 conversion• Access to care
• Consent for procedures• The overwhelming proliferation of forms• What tests and procedures should (can) I order?
• How to give back to your community• The role of the county health department• Treating communities instead of individuals
• The power of organized medicine• So many professional organizations – which to choose? • The evolution of county medical societies
• What’s on the horizon for physicians in 2017?• Will the next POTUS have an impact on medicine?• How does the Valley compare?
FP: $900
2/3rd pg H: $825
1/2 pg H: $775
1/3 pg H: $700
1/4 pg H: $625
1/6 pg H: $550
Front page wrap/strip: $1,800
Inside front page wrap strip 1/4 pg: Ad A $1,000Ad B: $800
Back page wrap: $2,250
May 2016Maintaining the Independent Practice of Medicine• Exterior biases in how physicians practice
• Employed or self-employed – it shouldn’t matter!
• Upholding the Hippocratic Oath
September 2015Ethics of Day-to-Day Interactions• Consent for procedures
• The overwhelming proliferation of forms
• What tests and procedures should (can) I order?
Circulation: 8,500
Distribution: 2,500 copies to MCMS Members and paid subscribers.
6,000 mailed to actively practicing physicians (MD/DO) in Maricopa County, Phoenix, AZ
FP: Non-bleed: 7.25 x 9.75 (W x H); Bleed: 8.75 x 11.25 (add safety area of .625)
2/3rd pg H: 7.25 x 7.25 (W x H)
1/2 pg H: 7.25 x 4.75 (W x H)
1/3 pg H: 7.25 x 3.5 (W x H)
1/4 pg H: 4.75 x 3.5 (W x H)
1/6 pg H: 4.75 x 2.25 (W x H)
Call or email for wrap dimensions.
Candice ScheibelDirector, Communications & Membership
602-251-2363
AD RATES WRAP RATES
SPECIFICATIONS
Round-up Magazine is published by the:
DATES AND DETAILS
CONTACT INFORMATION
Rates are applicable to the May and September 2016 issues only. Advertising packages available. Please contact MCMS for information.
Round-up Magazine 2016 SPECIAL ISSUERates, Editorial Focus and SpecsEffective October 2015 | MCMSonline.com | 602-252-2015
MARKETPLACE/CLASSIFIED ADVERTISING RATES
• Ad Size Live Area (W x H): FP 7.5 x 10 (non bleed) 8.5 x 11 (bleed) add safety area of .625 1/2 pg: 7.25 x 4.75 1/3 pg: 7.25 x 3.5 1/4 pg: 4.75 x 3.5
• Linked images (photos, etc.) should be supplied in TIFF or EPS formats. NO WEB GRAPHICS. Vector EPS is best for logos. Photos saved at 300 dpi, min.
• Adobe Acrobat PDF (preferred). Use hi-res “Press” settings and embed all fonts.
• Please submit in exact ad size.
• If artwork is not submitted in PDF format, all source data fonts, photos, etc. must be submitted with the native �le in the following formats: QuarkXPress - up to 10.0; InDesign or Illustrator - up to CS5. No Word, Publisher or PowerPoint �les will be accepted.
• Please make sure all colors are converted to CMYK or PMS (Spot) color - no RGB colors.
• Please include crop marks only when necessary.
• All non-bleed ads must have a border. A border will be added to ads that do not have a border.
• The title of your �le should include the company name and publication month. Please do not name your �le “Round-up” or “RU ad.” Please include the name of your company, name of ad/creative, publication month and name of client (agency only).
All digital �les submitted by the customer are considered to be technically correct. Customer is responsible for all �nal advertising artwork provided.
E-mail �les (less than 10MB): [email protected].
Round-up Marketplace/Classi�ed Line Ads:$5 per line, 5 line minimum
Classi�ed Display Ads: 1/6 H or 1/6 V = $1001/6 H: 4.75 x 2.25 | 1/6 V: 2.25 x 4.75
Space reservation deadline: First Monday of the month preceding publication.
Ad/creative deadline: Second Monday of the month preceding publication.
Rate: $75 per month
Space reservation and artwork deadline: First of the month prior to publication.
Specs: 430 (W) pixels x 215 (H) pixels. PNG is preferable, but a JPEG will be accepted.
File Size: Images larger than 5 MB won't upload. Some image editors have an option to "Save for Web & Devices" or to "Optimize" the image for you. If you use the option, make sure you choose a resolution that shrinks the image's �le size to less than 5 MB and don't forget to �atten any layers when you save the �nal image.
Color Model: RGB colors look best on the web. Turn off any color management settings in your image editor to help prevent colors from changing when viewed online.
Brightness: Adjust the color level so your subject isn't hiding in the shadows or in the glare.
Composition: Try cropping your image to make your subject stand out.
INFORMED SPECS & RATES
Round-up Magazine 2016 Round-up Marketplace/Classi�ed Advertisements Rates and Specs Round-up SpecsInforMED Society Rates and Specs
Effective October 2015 | MCMSonline.com | 602-252-2015