MOBILE INNOVATION

The digital platform should reinforce the print product,

as the print product reinforces the digital.

PRESSPASS

• A loyalty card that offered discounts at over 200 local businesses. • "High value to subscribers” with no measurable data. • Recent program cost ($4.25/card costing ~$150,000/year)

January 1, 2003 – December 31, 2014

Can the program be tied directly to the circulation system - validate your eligibility?

MOBILE SOLUTION

Can we offer the same value to our subscribers?

Can the program be tied directly to the circulation system - validate your eligibility?

MOBILE SOLUTION

Can we show nearby deals? Can we offer the same value to our subscribers?

Can the program be tied directly to the circulation system - validate your eligibility?

MOBILE SOLUTION

Will merchants be able to verify paticipation and track usage? Can we show nearby deals? Can we offer the same value to our subscribers?

Can the program be tied directly to the circulation system - validate your eligibility?

MOBILE SOLUTION

REWARDS 2.0

ENHANCED USER EXPERIENCE

INDIVIDUAL CUSTOMIZATION

COMMUNITY ENGAGEMENT

LOCATION RECOGNITION

PUSH NOTIFICATIONS

ADVERTISING