roundtable round up from imedia brand summit mar 2010
DESCRIPTION
Nick Gill from Five by Five rounds up the iMedia Brand Summit roundtables facilitated on the topic of social media disruption Video version: http://www.youtube.com/watch?v=sjCSooyy6Ak @nicholasrgill bluurb.wordpress.comTRANSCRIPT
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iMedia Brand SummitRoundtable Round Up
fivebyfivedigital.com@fbfdigital
10 March 2010
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Social Media Disruption
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Social media adoption
Contemplation/Observation
Pilot
Transition
Strategic
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I’ll have half a pound of Facebook please
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Risk
Releasing Vs policing the brand
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Guidance, not governance
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Don’t spin it
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Ownership Fragmentation
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Activating your internal brand advocates
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Geographies
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Go to when your current model doesn’t work
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Don’t forget what you have
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Power of solving problems
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fivebyfivedigital.com@fbfdigital
Nicholas GillHead of Planning
[email protected]@nicholasrgillbluurb.wordpress.comlinkedin.com/in/nicholasgill