January 2012 - 1

October 2013

2 - October 2013

October 2013 - 3

CONTENTS

Welcome Letter 4

Monthly Free Pattern 5

Autumn Launches 6

Meet member

Sarah Woodhouse 10

Join Us… 13

Rowan Restyled 14

Pom-pom Sheep 16

Rowan Loves 17

Wool Week 2013 18

Rowan Subscription 19

Autumn Colours 20

4 - October 2013

Welcome to the October edition of your eNewsletter!

This month sees some fabulous mid season additions to our yarn and design collections… we hope you will be as excited about them as we are, turn to page 6 for all the details.

We also look at some exciting plans for wool week 2013, hear from member Sarah Woodhouse, give you details of beautiful new book Stranded Knits

We hope you enjoy your October issue.

The Rowan team

Front Cover:Balkanby Brandon MablyColourspunKnitting & Crochet Magazine 54

Click on the symbol

where it appears for a link to

further information

Keep in touch with us on social media…

October 2013 - 5

E X C L U S I V E

La Traviataby Martin StoreyKidsilk Haze & Fine Lace

LA TRAVIATA

For this and hundreds of FREE patterns exclusive to

m e m b e r s click the button below:

6 - October 2013

This autumn sees some exciting new yarn and design launches, brand new from the team here at Rowan.

Firstly, we will see the introduction of the stunningly beautiful Fine Art Aran yarn; a premium hand painted yarn made from a mix of merino wool, kid mohair, super

Fine Art Aran 543 Bolero

Fine Art Aran 545 Conga

Fine Art Aran 546 Rumba

Fine Art Aran 548 Foxtrot

Fine Art Aran 549 Flemenco

Fine Art Aran 550 Fandango

Fine Art Aran 551 Bachata

Fine Art Aran 552 Azonto

Autumn Launches...

October 2013 - 7

Fine Art 309 Elm

Fine Art 310 Maple

Fine Art 311 Hornbeam

Fine Art 312 Oak

Fine Art 313 Yew

Fine Art314 Rowan

Alongside this will be the launch of six new blended shades to the existing Fine Art

8 - October 2013

is a stunning twist on this featuring a sparkle element, 66% mohair, 27% silk, 4%

Kidsilk Amore 505 Twilight

Finally, there will also be a dedicated design

indulgence of the yarn itself, the collection boasts eight on trend designs from Lisa

Kidsilk Amore 506 Chiarosuro

Kidsilk Amore 507 Avacado

Kidsilk Amore 508 Flaming

Kidsilk AmoreShimmer 513 Mulled

Wine

Kidsilk AmoreShimmer

514 Chestnut

Kidsilk AmoreShimmer

515 Flaming

Kidsilk AmoreShimmer

516 Chiarosuro

October 2013 - 9

10 - October 2013

Meet member Sarah Woodhouse

Tell us about yourself

software testing and, after working at

the excitement is mostly winning at the

opinions on my projects, and to generally

being without them!

dramas; cheering at the Formula 1 Grand

that would allow me to read a book and turn its pages easily whilst knitting, my life would be complete!

knitting?

October 2013 - 11

seems her mum had also bought the same thing from the wishlist, so my friend already had a copy by the time we saw each other

it again in a few months later and realised

through the pages and realised that the photos of the patterns included looked

teaching myself again using all the great

make things myself from scratch and

back and the rest, as they say, is history!

Which is your favourite Rowan yarn and why?

a new contender out to take the title of

am hoping to make a project with it early

with it!

What are you talking about on your blog at the moment?

brother is a great amateur photographer and he kindly agreed to take some shots

12 - October 2013

the results were so good and it makes

local yarn stores to be the most wonderful

the idea in your head come true on your

independent yarn stores lose out to large, faceless, online retailers and that makes

put across the message that local yarn stores are fantastic and encourage people

just the store, but also about the fabulous people who are the friendly and helpful

What do you think will be the biggest trend out there this AW13 season?

Well designed colour work is absolutely

planning to knit Anatolia from Rowan Magazine 54bit scary because my single attempt

learning skills more complex than ones

started!

SARAH’S BLOG

October 2013 - 13

20th

Join Us…

CLICK HERE FOR MORE INFORMATION

14 - October 2013

We talked to Row@n member Georgina Brant about her award winning Fashion Promotion Project, undertaken as part of her BA (Hons) Fashion Promotion degree at the University of South Wales earlier this year. Rowan is very proud to have been a source of inspiration!

“My key interest within the fashion industry has always been the whole DIY aspect of creating your own style towards fashion and street style. Knitting has always been a hobby since I was very young, my mother Sharon Brant taught me and introduced me to Rowan Yarns. I have always had a deep passion and connection with Rowan as a brand and always

major project for university. Seeing girls on my course choosing typical high street and fashion brands, I wanted to introduce the university to something new. The brief to the project, which I had to create and write myself, was a Brand Extension & Promotional Strategy for Rowan Yarns. I created a sub-brand/collection for the project called Mode. The project took four months and the research went over fourteen chapters, which ended up being 340 pages!”

ROWAN Restyled

GEORGINA’S BLOG

October 2013 - 15

16 - October 2013

for children at the London Zoo ensured that a new Guinness World Record had been

8,700!!

Pom-pom Sheep

October 2013 - 17

We adore the new colourwork book

beautiful and intricate designs for all

patterns, the book also includes clear

of stranded knitting, alongside step by

All the projects in the book are knitted using Rowan yarns, and are designed to enable you to produce seamless

ROWAN Loves…

Smart skills forcreative colourwork &16 glorious designs

Stranded Knitsby Ann Kingstone

18 - October 2013

To celebrate Wool Week 2013, on the 17th October, Rowan will be joining forces with John Lewis Oxford Street and Edinburgh to run a FREE fashion focussed knitting class and drop-in, teaching you how to use bright colours and new techniques to create high fashion patterns.

There will also be LIVE knitting all week in the John Lewis Oxford Street window as knitters stitch their way around a plain white living room scene, transforming it into a woollen wonderland. Celebrity knitting fan Oliver Proudlock will also be joining the fun.

To register or check class schedules please visit: www.campaignforwool.org or drop into the John Lewis Haberdashery Department in John Lewis (Edinburgh / Oxford Street).

Wool Week 2013

October 2013 - 19

Subscribe today to receive your Rowan magazines direct to your door.

Renew now to receive our new and improved package: • 2 x Rowan Knitting and Crochet Magazines • 2 x Rowan Subscription printed newsletters • 1 x members exclusive pattern booklet • Members gift - current gift; limited edition yarn pack • 10% discount on Rowan weekend workshops • 5% discount on all participating UK workshops • Facility to manage your account online • Purchase back issues of our magazines • Priority delivery of your magazine copy

Call us - +44 (0)333 200 6466 (calls are charged at low rate) Monday to Friday 9.00am - 5.15pm (GMT)

All these benefits are available for only: UK £25.00, Europe £32.00, North America £32.00, Rest of World £41.00

CLICK TOJOIN

20 - October 2013

Step into autumn with these warm hues, typical of that beautiful time of year when the leaves start to turn golden here at the mill.

Kidsilk Haze Trio

794 Loganberry

Fine Lace 939

Festival

Rowan Tweed Aran

778 Dent

Lima 885

Machu Picchu

Autumn Colours

Fine Art 307

Pheasant

Felted Tweed

154 Ginger

October 2013 - 21

Stockists

store locator at www.knitrowan.com by clicking the button below

STORE LOCATOR

WorkshopsTo view a full list of workshop dates visit www.knitrowan.com by clicking the button below

WORKSHOPS

All right reserved. Reproduction in whole or any part of all material, including illustrations, in this publication is strictly

forbidden. No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic,

electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright

owners having been given in writing.

The designs in this publication are copyrighted and must not be knitted for re-sale. Reproduction of this publication is protected by copyright and is

sold on the condition that it is used for non commercial purposes. Yarn quantities are approximate as they are based on average requirements. Colour

reproduction is as close as printing will allow.

First published in Great Britain 2013 by Coats Crafts UK LTD Green Lane Mill, Holmfirth, West Yorkshire, England, HD9 2DX

E-mail: mail@knitrowan.com Web: www.knitrowan.com © Copyright Rowan 2013