royal aquamarine fall/winter 2013 lookbook
TRANSCRIPT
ROYAL AQUAMARINE
WWW.ROYAL AQUAMARINE.COM
FALL/WINTER 2013 COLLECTION
Do you ever wonder what it is with those old billionaires
and rock stars? There’s that look that they carry, like
they know they run things. They know it and they
don’t answer to anyone about anything. It’s together,
purposeful classic. There’s a look that doesn’t date. It’s
not fashion; it’s above that, way above the whims that
govern the catwalk and the high street.
How do you get that? This is where we began, and
I guess it’s what we’ve always been about. So this
became the design brief. A billion dollars’ worth of
“we run this.” And it’s what we hope our designers
have accomplished. You can see it in each of our
designs. They’re carefully worked, thoughtful, detailed
and precise. It’s in the names: The Onassis, Warhola,
McQueen. You can name check the references and see
it for yourself.
But we’re not just about the style. It’s more to it than
that. It’s not real unless it has that weight and that
substance. When money is no object you’re looking
deeply at the quality; there’s a tactile dimension to
things, it’s really important.
And this is the second part of our brief. To be true to
that quality: glass lenses, engineered hinges, reinforced
armature, quality acetates. Where we can, this is what
we use. And you can feel the difference it makes. The
glasses have heft to them, there’s real weight behind
them. You know it when you feel it. And it’s there
in every set of frames we make. So it’s really quite
simple, and it’s what we’re about. The look, the way we
engineer things, the quality of the work and the quality
of the materials: that’s the cachet.
So that’s our story, when you reach for your sunglasses, walking onto that yacht, into that party or stumbling out of that club at 6am, you’ll know exactly why we did it this way.
THE ROCKEFELLERRockefeller was once known as the
richest man in the world, worth over
$1 billion at one stage in his empire.
He inspired these frames which were
designed for those who are powerful and
appreciate elegant designs with this classic
style. Not surprisingly this remains our most
sought after model with a wide frame that suits
all faces types. The Rockefeller look encapsulates
power, enduring class, and elegance.
EYE WIDTH: 55BRIDGE SIZE: 21
TEMPLE LENGTH: 145
#136-01/DT
FRAME: DARK TORTOISE
LENS: SUNSET BROWN
#136-01/CA
FRAME:CAMOUFLAGE
LENS: DEEP BLUE
#136-01/LT
FRAME: LIGHT TORTOISE
LENS: SUNSET BROWN
#136-01/AOL
FRAME: LEATHER OLIVE
LENS: DEEP BLUE
#136-01/MBL
FRAME: LEATHER BLACK
LENS: DEEP BLUE
THE HEARST
When it comes to size, be a giant.
Elected by his peers and powerful
beyond imagination, William Randolph
Hearst had it all.
This frame is the material for movies.
Think trendsetter, think untouchable,
think The Hearst.
EYE WIDTH: 52BRIDGE SIZE: 17
TEMPLE LENGTH: 145
#136-02/DT
FRAME: DARK TORTOISE
LENS: SUNSET BROWN
#136-02/LT
FRAME: LIGHT TORTOISE
LENS: SUNSET BROWN
#136-02/MB
FRAME: MIDNIGHT BLUE
LENS: DEEP BLUE
MCQUEEN
Inspired by Hollywood icon
“The King of Cool” Steve McQueen;
this vintage 70’s look represents an
innate pure cool and charm – a timeless look.
So, why not join the likes of the highest
paid film star of the 1970’s – the epitome
of style – and go for McQueen.
EYE WIDTH: 53BRIDGE SIZE: 22
TEMPLE LENGTH: 140
#136-04/LT
FRAME: LIGHT TORTOISE
LENS: SUNSET BROWN
#136-04/DT
FRAME: DARK TORTOISE
LENS: SUNSET BROWN
#136-04/MB
FRAME: MIDNIGHT BLACK
LENS: DEEP BLUE
DUPONT
Sometimes your name precedes you,
but you still need to stand out. Dupont
built a chemical empire and took his family
to the forefront of high society for centuries.
Anchor your image with a set of frames
inspired by the great man and rise to the
occasion. This design is a bolder take of
The Rockefeller, well suited for those who
prefer a frame made to impact.
EYE WIDTH: 57BRIDGE SIZE: 20
TEMPLE LENGTH: 145
#136-08/MB
FRAME: MIDNIGHT BLACK
LENS: DEEP BLUE
#136-08/DT
FRAME: DARK TORTOISE
LENS: SUNSET BROWN
#136-08/LT
FRAME: LIGHT TORTOISE
LENS: SUNSET BROWN
WARHOLA
Warhola’s are not for the faint hearted,
created for those who aren’t afraid to stand
out. These are the largest model in the range
suited especially for those with larger frames.
Inspired by none other than the great Andy
Warhol himself, a tribute to the man behind the
lens who was responsible for exposing the likes of
Edie Sedgwick and many of his others muses to the
world of fames & riches. This model is strictly for those
who are expressive, bold and aspiring to the Hollywood life.
EYE WIDTH: 59.5BRIDGE SIZE: 18
TEMPLE LENGTH: 140
#136-06/MB
FRAME: MIDNIGHT BLACK
LENS: DEEP BLUE
#136-06/RR
FRAME: ROYAL RED
LENS: DEEP BLUE
THE ONASS IS
Onassis the infamous and highly
successful shipping magnet was
the inspiration for this style.
Emboding both high fashion made with
the finest materials, these were designed
for the go getters who not only dream of
success but desire to conquer the world.
EYE WIDTH: 53BRIDGE SIZE: 18
TEMPLE LENGTH: 145
#136-03/DT
FRAME: DARK TORTOISE
LENS: SUNSET BROWN
#136-03/MB
FRAME: MIDNIGHT BLACK
LENS: DEEP BLUE
#136-03/CA
FRAME: CAMOUFLAGE
LENS: DEEP BLUE
R INGO
Lover’s of Rock n Roll this one
is for you! Dedicated to the one
and only Ringo Star drummer
of The Beatles, who remains one
of the best drummers to date.
A contemporary twist of the popular
aviator style, this sleek and clean design
was created using high quality material for
superior comfort.
EYE WIDTH: 54.5BRIDGE SIZE: 15.5
TEMPLE LENGTH: 145
#136-07/MG
FRAME: MARBLE GREY
LENS: DEEP BLUE
VANDERBUILT
Vanderbuilt was coined after one
of the richest American’s in history.
He was not only a philantropist but an
American industrialist who came from
humble beginnings.
This sleek chic design is best fitted for those
with a smaller frame.
EYE WIDTH: 52.5BRIDGE SIZE: 20
TEMPLE LENGTH: 145
#136-05/CA
FRAME: CAMOUFLAGE
LENS: DEEP BLUE
A blurb about…Royal Aquamarine is inspired by the style classics bringing back iconic designs paired with
modern aesthetics. The brand is all about rebellion against conformity; It’s about escaping the
drudgery and routine by creating a few moments of glamour in your life through indulgence.
It’s about the freedom to re-invent yourself and your life on your terms.
Point of distinction..Stirred by the high fashion industry’s need of luxury sunglasses without the designer price
tag, the brand was conceived. Each design’s roots derive from classic and iconic styles dating
from the inception of sunglasses. Available at an affordable price point, our products offer
limited edition eyewear in a diversity of distinctive and unique patterns with the use of classic
impact-resistant glass, engineered hinges and the finest quality acetate. This combination of
traits presents a versatile product with innovative style direction.
The Royal Aquamarine aficionado..This brand’s distinctive positioning will allow it to stand out of the crowd from other brands
and competitors. Its main clientele is unisex and aged between 18 to 35. This audience
appreciates looking luxurious without emptying the wallet and enjoy embodying a distinctive
style that compliments their facial physique. Atypically they are considered early adopters,
digital natives and general opinion leaders characterised by a thirst for embracing new
fashion and attitudes. The Royal Aquamarine aficionado is highly quality conscious with a
need to adopt to distinctive and avante garde styles. Royal Aquamarine offers a modern
adaptation of classic styles that are designed to complement an array of faces and will fill the
market gap with its innovative take on style and versatility.
MEDIA AND SALES INQUIRIES
ADDRESS
16/69-73 O’Riordan St,
Alexandria 2015
NSW
Australia
Tel: 0401 807 705
www.royalaquamarine.com
ALL PHOTOS ARE SHOT ON LOCATIONAT THE HILTON HOTEL, SYDNEY
ROYAL AQUAMARINE