royal caribbean cruises, ltd. global connected aircraft …...june 3-4, 2014 | renaissance long...
TRANSCRIPT
June 3-4, 2014 | Renaissance Long Beach Hotel | Long Beach, CA
Royal Caribbean Cruises, Ltd.
Global Connected Aircraft Summit
June 2014
Gregory Martin & Madeleine Vidal
• Royal Caribbean Cruises Ltd. Overview
• Technology Today
• Satellite Communications
• Bandwidth Strategy
O3b
Terrestrial Wireless Broadband
Onboard Wireless Broadband
• RCCL News
• Questions / Comments
Agenda
Innovation is in our DNA
• 42 Ships, 94K Berths
• Six brands
• Second largest Cruise Company in the world
• Three ships on order
Company Overview
Contemporary
Global
Premium
Deluxe
Contemporary
Spanish
Contemporary
German
Contemporary
French
22 Ships 11 Ships 2 Ships 5 Ships
1 Ship
1 Ship
Global Footprint
London Data Hub
Paris Frankfurt
Madrid Data Hub
Stockholm
Shanghai
Singapore Data Hub
Sydney Data Hub
São Paulo Data Hub
Barcelona
Beijing
Miami Miramar
Hallandale Hollywood
Springfield
Wichita
Bayonne
Anchorage Fairbanks
Seattle
Baltimore
Turku
Papenburg
Lisboa
Gosford
Mexico City Data Hub
Genoa
Guangzhou
Weston
Culpeper DC
Miramar DC
State of the Infrastructure Global support services with a local touch Two fully redundant data centers – Miramar, FL and Culpeper, VA 24x7 global network support, leveraging an outsourced provider Upgrading core systems to cloud & HA, moving away from traditional DR
5
Global Data Centers Regional Data Hubs
• 22 Royal Ships
• 11 Celebrity Ships
• 2 Azamara Ships
• 7 Pullmantur/TUI, CDF Ships
one-quarter of mobile users will have more than one mobile-connected device, and 9% will have three or more mobile connected devices.*
smart phones will enter the market over the next five years, about 40% of all handset shipments.** Source: *Cisco, **ABI Research
of travelers expect a “home away from home” experience when they are traveling.*
of travelers are expecting more from hotels with regards to amenities and services now that hotel prices have increased.**
Source: *Amadeus, **Deloitte
Cruise vessel of the future will provide… Significantly enhanced guest experience
Improved crew morale
Faster decision making & real-time remote control
Lower operating costs
Safer work environment
Success depends on…
100x bandwidth of today
Every device IP connected
Multi-path communications
Applications aware network
Retail &
Concession
Mobile
Calling
Services
Video
On
Demand
Entertainment
Video
Conferencing
&
Crew
Training
WiFi
Enabled
Passengers
Satellite Communications Overview
Earth station links back guest internet, corporate data and voice services
Shipboard Bandwidth
9
• 2012 – Migrate majority of the fleet to new satellite platform
• 2013 – Complete satellite platform migration to Harris Caprock
• 8X more capacity
• Incremental Performance gains expected over time
• Revenue Projections are favorable
– Deploy new iCafe system to fleet • Different Revenue Models
– Add satellite capacity as required
• Challenges • Guest demands more capacity at lower cost
• Land like speeds
• Fast and reliable is the norm
• No Roaming
• Mobile is the Platform
• Skype / VOIP support
Mid Earth Orbit (5K Miles)
Current Geostationary Orbit (22K Miles)
Bandwidth Strategy
Overview
v Oasis - Current
Oasis – Regional 100 megs Pools New Contract
• 300 Megs / 140 ms
• Meets Consumer Needs
2020 2019 2018 2017 2016 2015 2013 2012 2011 2014
• 4 megs/700ms
• 10+ Megs / 700 ms
• Does Not Meet Consumer Needs
Oasis – O3B
2014+
• Deploy ultra high speed medium earth orbit satellite solution to Oasis, Allure, Quantum • Terrestrial Wireless Broadband • Create next gen shipboard architecture • Add satellite capacity as required
O3b
• Next Generation Medium Earth Orbit Satellites
• Solves the latency problem - ~200 ms • High throughput – 300+ mbps • Coverage between the 45s • Ka – Band, 700km diameter beams
` Oasis / Allure of Seas
Routes
BELIZE
HONDURAS
EL SALVADOR
COSTA RICA
PANAMA
CAYMAN
ISLANDS
JAMAICA
THE
BAHAMAS
HAITI
DOMINICAN
REPUBLIC
PUERTO RICO
MARTINIQUE
ST. LUCIA
GRENADA
TRINIDAD AND
TOBAGO
ST. VINCENT AND
THE GRENADINES Caribbean Sea
Gulf of Mexico
Atlantic
Ocean
COLOMBIA VENEZUELA
GUYANA
SAINT
MAARTEN
200km
NICARAGUA
CUBA
Terrestrial Wireless Broadband Broadband
• Cost Effective
• Higher Capacity
• Port of calls per ships
• Ships per port of call
Onboard Wireless Broadband
GUEST PRESENCE GUEST ACCESS GUEST EXPERIENCE
Mobile Device Detection
Seamless, secure Wi-Fi onboarding
Local Services
DETECT CONNECT ENGAGE
Ubiquitous Wi-Fi –
Improved mobile experience
Business Scenarios
Business Benefits
• Higher hotel revenue through higher guest dwell time
on property (10% - Hyatt) and repeat visits
• Higher conference wireless upsell through extended
coverage of conference experience throughout property
(6x - MGM)
• Monetization – mobile data offload
• Alignment of future mobile network integration to hotel
wireless network (802.11u & Passpoint)
• Pervasive Wi-Fi coverage across property – public spaces,
conference area, outdoors, guest rooms
• Uniform guest experience across property
• Tiered guest access
• Mobile network integration (802.11u & Passpoint)
• Cellular data offload
Mobile Internet Is a Necessity
Source: Cisco IBSG March 2012
Changes broadband provider for free public Wi-Fi
Gets Wi-Fi via subscriptions or loyalty plans
Thinks free public Wi-Fi from broadband provider extremely important
Gets public Wi-Fi for free
Wi-Fi is the predominant access technology
WOW: The Power of Mobility
• Direct Revenue
– Push content for events, excursions, products & services to Guest by location, time of day and/or based on what you know about the Guest
• Queue times – divert Guest to other venues for faster service
– Cabin based content and services no longer restricted to the cabin (pay per view movies at the pool)
– Opportunity with increased bandwidth to offer access to off ship content and services via the Guest device at a premium cost
– Single number reach – cabin to cell, cell to cabin: all one number to communicate.
• Leverage calling plans to drive more margin (cabin to shore vs. cell to shore) from any device and anywhere on the ship
• Analytics
– Monitor paths, dwell, long lines
• Ability to redirect guests and crew based on data
• Staffing optimization based on traffic counts and dwell
• Tracking and monitoring back of the house support crew in an effort to help streamline movement and process (logistics, servers, etc.)
• Provide path and dwell times to vendors for better merchandising and service (almost all non F&B and casino operations re run by 3rd party vendors on a rev share model)
– Safety
• Detect passenger in Crew or restricted areas
• Determine closest crew to incident or area of need
Innovation Opportunities
o Near Port Highspeed Wireless Backhaul
o Next Generation of High Speed / Low Latency Satellites
o Earth Station Evolution to Cloud
o Data Transfer Optimization
o New Antenna Technology
o New Wireless Technologies
RCCL News - Setting the Bar
• Boatloads Of Bandwidth: A New Wow For Oasis And Allure (5/21/14)
– "A great vacation today also means keeping friends updated over social media, and enjoying downtime with streaming content played on tablets and phones, not just movies on TV in your stateroom.
– "But matching or exceeding the best on-land service was a tough challenge when the nearest cell tower or cable hook-up was 1,000 miles away. But real breakthroughs are what we do. And once we cracked the download code, we also got to dream up some pretty interesting new uses for all that connectivity. Our ships go to incredible places -- and this makes getting there even more incredible”
Adam Goldstein, President & CEO, Royal Caribbean International
• http://online.wsj.com/article/PR-CO-20140321-904688.html
Questions / Comments? Gregory Martin
https://www.youtube.com/royalcaribbeanintl