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TRANSCRIPT
2020
ADVERTISING
PROSPECTUS
AUSTRALIA’S LARGEST TICKETED EVENT
2020 ADVERT I S ING PROSPECTUS
THE 2020 SYDNEY ROYAL EASTER
SHOW WILL BE HELD FROM
FRIDAY 3 TO TUESDAY 14 APRIL AT
SYDNEY SHOWGROUND, SYDNEY
OLYMPIC PARK.
The Sydney Royal Easter Show is Australia’s largest
ticketed event, attracting over 828,000* people
each year. It is a celebration of Australian culture,
from our rural traditions to our modern day
lifestyles, providing unique experiences for
everyone.
Each year the country and city join together to
enjoy agricultural competitions, animal experiences,
entertainment, carnival fun, shopping and much
more.
The Show was first held in 1823 and is run by the
Royal Agricultural Society of NSW (RAS), a not-for-
profit organisation that promotes and rewards
agricultural excellence. The Sydney Royal Easter
Show allows the RAS to carry out its mission to
promote sustainable agriculture and therefore forge
the future of the agricultural industries and rural
communities throughout Australia.
* Average Show attendees 2015-2019
SYDNEY ROYAL
EASTER SHOW
2020 ADVERT I S ING PROSPECTUS
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2020 ADVERT I S ING PROSPECTUS
BEING AUSTRALIA’S LARGEST TICKETED EVENT, THE SHOW HAS A VARIETY OF
PLATFORMS TO PROVIDE TIMELY AND DETAILED INFORMATION TO THE HUNDREDS
OF THOUSANDS OF PEOPLE THAT VISIT EACH YEAR.
CONNECT WITH
OUR AUDIENCE
The rich heritage and sheer scale of the Show make it
a prized means of communication utilised by some of
the country’s biggest, best-known and loved brands.
Time and time again, the Show has proven to be a
highly effective consumer engagement platform that
provides connections to literally hundreds of
thousands of people.
We have developed an extensive range of
informative and engaging communication platforms
across print, digital (website and mobile), broadcast
and outdoor to ensure messages are made to our
audience in a format with maximum impact.
The Sydney Royal Easter Show allows advertisers to:
• Generate brand and logo awareness
• Showcase information about products and services
• Connect with our audience, which includes people of all ages
• Promote special offers or ‘Show Specials’
• Drive attendance to an exhibition stand at the Show, website or store
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HOUSEHOLD INCOME
AUSTRALIA’S
LARGEST
TICKETED EVENT
ANIMALS AND
LIVESTOCK
ARE THE MAIN
REASONS PEOPLE
COME TO THESHOW
AGE GROUPS
OUR AUDIENCE
(NUMBER OF UNIQUE INDIVIDUALS)
Sydney
75%
Overseas
33,000
Parents withpre-school children
903,630Avg. 828,000
over the last 5years
TotalAttendees
Male
44%
Female
56%
CELEBRATING EXCELLENCE IN
AGRICULTURE SINCE 1822
ATTENDEES GENDER ATTENDEE ORIGINS
11%
22%
45%
11% 11%
16-24 25-34 35-49 50-59 60+
Source – IER Attendee Research 2019
NSW - Regional
19%
KEY CUSTOMER SEGMENTS
33%
21%
16%
Parents with primaryschool children
Empty Nesters
$40k - $60k(6%)
$60k - $80k(7%)
$80k - $100k(8%)
>$100k(34%)
Under $40k(8%)
Don’t Know(2%)
Refused to Answer(34%)
4
Interstate
4%
2020 ADVERT I S ING PROSPECTUS
DIGITAL REACH
68% OF
ATTENDEES
WILL DEFINITELY
OR ARE LIKELY
TO RETURN
IN 2020
THE SHOW
RECEIVED OVER
$40 MILLION
WORTH OF
MEDIA
EXPOSURE
SHOW ATTENDEES STRONGLY AGREE
THAT THE SHOW
AVERAGE SPEND BY ATTENDEES
MOTIVATIONS FOR ATTENDANCE IN 2019
0 = strongly disagree 5 = strongly agreeSource – IER Attendee Research 2019
• Showcases Australian excellence in agriculture
• Educates children & adults where food comes from
• Forms an important part of our Australian heritage & national identity
• The more you look the more you find
• Provides a great variety of entertainment each year
$363Spend per Group (Avg. group of 3)
$106Spend per Person
22MWebsite Page
Views
189KSocial Media
Users
344KeDM Database
100KApp Downloads
To experience country lifein the city
To enjoy educational funexperiences for children
To visit the variety ofexhibits in the Pavilions
Because it’s an experience I would like to
pass on to my children
4.5
4.4
3.9
4.1
4.0
4.3
4.0
4.1
3.8
4.0
3.6
3.9
Primary School Families
Pre-School Families
EmptyNesters
Source - Google Analytics –1 Nov 2018 to 30 April 2019
NUMBER OF HOURS SPENT AT THE SHOW
AVERAGE: 8.1
More than 10 hrs
More than 8 hrs, less than 10 hrs
More than 6 hrs, less than 8 hrs
More than 4 hrs, less than 6 hrs
More than 2 hrs, less than 4 hrs
Less than 2 hrs
26%
19%
23%
24%
6%
2%
87%Of attendeesarrived before 1pm
64%Attend the Show every year
IMPACT OF
OVER
$247 MILLION
TO NSW
ECONOMY
Source – Royal Agricultural Society of NSW Size
and Scope Study 2015
OVERALL ENJOYMENT OF THE SHOW
Very enjoyable
Quite enjoyable
54%
24%
2020 ADVERT I S ING PROSPECTUS
The Official Show Guide is a colourful and informative magazine inserted into The Sunday Telegraph two weeks prior to the Show, which has an average readership of 826,000 people.
This is a must-read for all attendees and provides need-to-know information about the Show including ticket prices & deals, transport options, what’s new, major attractions, food options, entertainment highlights, exciting new carnival rides and the ever-popularShowbag Guide.
Full and half page colour advertisements are available. It also includes a four page lift out which allows Show Exhibitors and Concessionaires to provide special offers to Show patrons in the form of a coupon redeemable upon visiting their stand at the Show. In addition to brand exposure in The Sunday Telegraph, these coupons drive stand attendance and allow exhibitors to stand out from the crowd.
Please contact [email protected] or (02) 9704 1141 for further information.
THE OFFICIAL SHOW GUIDE
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2020 ADVERT I S ING PROSPECTUS
AD SIZE RATE SPECS (mm) MATERIAL DEADLINE
Inside/Outside Front Cover $27,000*
Trim Depth – 310
Trim Width – 278
Bleed Depth – 320
Bleed Width – 289
Contact the RAS
Full Page $22,500*293mm (h) x 262mm (w)
No Bleed or Trim unless a DPS Contact the RAS
Half Page Horizontal $14,000*144mm (h) x 262mm (w)
No Bleed or Trim Contact the RAS
Coupon $500*Brief description of offer
(no more than 30-words) Contact the RAS
* All rates ex. GST
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2020 ADVERT I S ING PROSPECTUS
RAS TIMES
The RAS Times magazine is published
three times a year (February, July and
November) and distributed to all RAS
Members, our agricultural network
and key stakeholders including
government and industry bodies.
Produced by the RAS, the 40+ page
high quality full colour magazine
covers all aspects of the RAS from
competition results to the latest in
agricultural news and exclusive offers
for Members.
It is a targeted advertising opportunity
to reach agricultural decision makers
and influencers with the readership
split 56% Country and 44% City. It has
a total readership of 18,000 and is also
available for download from our
website rasnsw.com.au
AD SIZE RATE SPECS (mm) MATERIAL DEADLINE
Full Page $2,960*297 (H) x 210 (W) and
5mm bleed
November 2019 Issue – 30 September 2019
February 2020 Issue – 13 January 2020
July 2020 Issue - 1 June 2020
November 2020 Issue – 28 September 2020
Half Page $1,960* 136 (H) x 190 (W) mm
November 2019 Issue – 30 September 2019
February 2020 Issue – 13 January 2020
July 2020 Issue - 1 June 2020
November 2020 Issue – 28 September 2020
Please contact [email protected] or (02) 9704 1141 for further information
* All rates ex. GST
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2020 ADVERT I S ING PROSPECTUS
DIGITAL
The Sydney Royal Easter Show website is
the online go-to for people searching for
Show information. During the 2019 Show
there were over 22 million page views by
1.29 million users. eastershow.com.au
offers comprehensive information on
ticketing and transport, competitions,
attractions, planner, maps, showbag
listings, nearby accommodation and
details on everything to see and do at the
Show.
AD SIZE RATE SPECS (px) MATERIAL DEADLINE
Leaderboard (R.O.S) P.O.A* 728 (W) x 90 (H)5 business days before
creative is uploaded
Mobile Leaderboard
(R.O.S)
P.O.A 320 (W) x 50 (H)5 business days before
creative is uploaded
THE EASTER SHOW WEBSITE
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* Price on Application
Please contact [email protected] or (02) 9704 1141 for further information
2020 ADVERT I S ING PROSPECTUS
THE EASTER SHOW APP
In 2019, the Easter Show App was downloaded
100,000 times, generating almost 3.1 million screen
views.
The app reached number 2 position on iTunes Top
Charts in the Entertainment Category on iTunes and
number 3 on GooglePlay store.
The App’s features include:
• Daily and hourly planner of what you can see and
do every day of the Show
• ‘My Plan’ section to mark your favourites and
create a personalised itinerary
AD SIZE RATE SPECS (px) MATERIAL DEADLINE
Mobile Leaderboard P.O.A* 320 (W) x 50 (H) 29 January 2020
• Interactive map to help navigate your way around
the grounds
• Opportunity to share pictures using the 'Show
Faces’ feature beaming onto the main arena
big screen
• Purchase tickets and beat the queue
• Bluetooth functionality allowing notifications of
special promotions and activities
• Search and browse showbags
It is available for download at iTunes and GooglePlay.
* Price on Application
Please contact [email protected] or (02) 9704 1141 for further information
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2020 ADVERT I S ING PROSPECTUS
BROADCAST
Big Screen - TVCs and Static Advertisements
The Big Screen is a standout feature of GIANTS
Stadium. The 220 sqm screen is one of the largest of
its type in Australia and beams high definition images
of all the action taking place in GIANTS Stadium,
which is visited by over 630,000 across the 12 days of
Show. The opportunity exists to run 15-second and
30-second TVCs and Static Advertisements during the
Sydney Royal Easter Show.
There are over 200 screens located in and around the
Stadium which are programmed to run concurrently
with the Big Screen. Screen locations include:
• Main Concourse
• Corporate Suites
• Members and Council Stand’s dining rooms
and bars
• Restaurants, Bars and Cafes around the
Main Arena
Mid Tier LED Screens
Mid Tier LED Screens can be used to accompany a
campaign on the Big Screen. Extending over 249 m,
these screens are best used to drive short, sharp
brand reinforcement messages to the GIANTS
Stadium audience.
Perimeter Signage
Static printed vinyl signage is positioned around the
perimeter of GIANTS Stadium which hosts
competition action and entertainment throughout
the day and night. Signage is subject to availability.
AD SIZE RATE SPECS MATERIAL DEADLINE
Big Screen Static
AdvertisementP.O.A* 359px (W) x 540px (H) 13 March 2020
Big Screen TVC P.O.A1920 x 1080. Ratio 16:9
30 sec 13 March 2020
Mid Tier LED
AdvertisementP.O.A To be confirmed 13 March 2020
Perimeter Signage P.O.A 12m (W) x 1.05m (H) 28 February 2020
GIANTS STADIUM ADVERTISING
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* Price on Application
Please contact [email protected] or (02) 9704 1141 for further information
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[email protected](02) 9704 1141
SPONSORSHIP OPPORTUNITIES
COMMERCIAL EXHIBITOR OPPORTUNITIES
SYDNEY ROYAL EASTER SHOW RESEARCH