royal food corporation

8/11/2019 Royal Food Corporation

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SUBMITTED BY :-

SHAILENDRA SINGH SHEKHAWAT

CMBA 1ST

SEM ROLL NO. 56


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INDEX

o LOCATION

o ACKNOWLEDGEMENT

o INTRODUCTION

o COMPANY PROFILE

o COMPANY HISTORY

o COMPANY MISSION

o COMPANY VISION

o PRODUCTo FLAVOURS

o QUALITY

o NEW PROMOTIONAL SHEME

o OUR BRAND AMBASSDOR

o RESEARCH & DEVELOPMENT

o THE MARKETING STRENGTH

o CERTIFICATIONS & BANKERS

o SOCIAL AWARENESS PROGRAMEo ACHIEVEMENTS

o IMPORT & EXPORT

o SALES GRAPH

o COMPARISION

o VALUES

o BALANCE SHEET

o HERARCHY OF ROYAL BISCUITS

o DISTRIBUTION NETWORKS

o DIFFERENT TYPES OF BISCUITS

o ENVIRONMENT POLICY


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LOCATION-

Head office:-

Royal food company

Si!ap"#a R$$CO ind"%!#ial a#ea

&aip"# '( no. ) *+,6*55*1

a/ ) *101- 226+56

S"3%idia#y:-

Royal food company

Nea# 4an(eda c#ice! #o"nd

M"m3ai Ma(a#a%!#a $ndia.

7EB - 444.#oyalfood%.com

E-MA$L - #e%pon%e8#oyalfood.com


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AKNOWLEDGEMENT

$ 4i%( !o acno4ledemen! 9#. S.B. C(o#adia T(e

9i#ec!o#; fo# i3in !(e idea of c#ea!in o4n

company p#ofile and in%pi#in !o do !(i% p#o&ec!

and al%o #ende#in (i% p#ecio"% (elp and "idance.$ al%o e/p#e%% %ince#e !(an% !o M#. M.S.


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INTRODUCTION

>$N9$A?S TASTE@

C.E.O SHA$LEN9RA S$N


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COMPNAY PROFILE

COM'NAD NAME :- RODAL OO9 CO.

'RO9CT :- B$SC$TS

'R$MARD BS$NESS TD'E:- MANAECTRE

DEAR STARTE9 :-***

LE


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HISTORY

T(e ac!ion in !(e 3i%c"i!% ma#e! i% (oo!in "p 4i!( !(e

old ma&o#% 3ein c(allened 3y ne4 en!#an!% 4(o (a=e

3een ca!e#in !o p#emi"m %emen! 3"! (a=e no4 %e!

!(ei# %i(!% on !(e ma%% ma#e!. T(e comin #e4

mon!(% 4ill %ee 4(o i% on !(e !op and 4(o 4in !(e (ea#!and mind of $ndian 3i%c"i! lo=e#% $ 4i!( Royal 3i%c"i!

decided !o en!e# in !(e $ndian 3i%c"i! ma#e! in Ap#il

*** 4i!( p"nc( line > $ndia?% Ta%!e@. $ni!ially $ %e! "p a

plan! and (ead office in aip"# a! Si!ap"#a ind"%!#ial

A#ea. 7i!(in a %inle yea# Royal 3i%c"i!% o=e#!oo 1,J

of ma#e! %(a#e of 3i%c"i!%. T(e feed3ac% 4e #ecei=ed

f#om o"# con%"me#% 4e#e !(e only %o"#ce of o"#

mo!i=a!ion.

Royal 3i%c"i!% a#e doin 4onde#f"l

&o3 4i!( #ea! %"cce%% i! (a% occ"pied no! only o"#

c"%!ome#?% !a%!e 3"! al%o !(ei# (ea#!% and mind%.


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MISSION

S"cceeded in !(e ma#e! place 3y fo%!e#in a 4innin

c"l!"#e 4(e#e employee% a#e (i(ly !alen!ed commi!!ed

and #eflec!i=e of o"# lo3al c"%!ome#% and #econiKed a%

o"# #ea!e%! %!#en!(.

9 :- 9eli(!in c"%!ome#% in fi#%! and fo#emo%!.

E :- Empo4e#ed employee% 4(o en&oy !(ei# 4o#.

L :- Li=in "p !o o"# %(a#ed =al"e%.

$ :- $nno=a!i=e idea!ion !(#o"(o"! !(e co. and

con!in"o"% imp#o=emen! in e=e#y!(in 4e do.

< :-


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PRODUCT

Royal 3i%c"i!% (a=e !(e ma/im"m #ane of 3i%c"i!%

p#od"c!% in $ndia. $! (a% p#efe#ence fo# !a%!e% a% pe#

3"de!. T(e#e a#e many fla=o#% of 3i%c"i!% lie c(ocola!e

!#ea! l"co%e !#ea! (ea#!3ea! c(ocola!e !ano manoc#eam c#eamy o#ane e!c. 4(ic( a#e =e#y #ic( in "ali!y

and !a%!e. T(a!?% 4(y 4e a#e a! !op !o %ell 3i%c"i!% in

$ndia. Royal food (a% p#iced i!% p#od"c!% on !(e p#inciple

of #eal =al"e fo# money.


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FLAVOURS

$ndian 3i%c"i!% ma#e! can 3e %emen!ed in !(#ee

diffe#en! 4ay% namely on !(e 3a%i% of fla=o"#% on !(e

3a%i% of con%"me# %emen! and on !(e 3a%i% of %!oc

eepin "ni!%. On !(e 3a%i% of fla=o"#%. T(e ma#e!!oday (a% a n"m3e# of fla=o"#% lie 3"!!e# !#ea!

c(ocola!e !#ea! c(ild !oon% ca%(e4-!#ea! 3anana c#eam

in mano c#eam leamony !#ea! %al!-Ki#a !ada.


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RAW MATERIAL

7HEAT LORS

S


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QUALITY

A! RC commi!men! !o "ali!y i% an a!!i!"de. Beca"%e

o"# aim i% !o ain no! only p#ofi! 3"! al%o 4in c"%!ome#?%

(ea#! and mind 3y i=in !(em #ea! %a!i%fac!ion 4i!(

#ic( "ali!y and !a%!e. 7e con!ain% only !(e 3e%!ineiedien!% 3e a! 4(ea! l"co%%"a# ca%(e4#ic(

c(ocola!e% and f#"i!% p"lp% e!c.

O"# fac!o#ie% a#e loca!ed a! %!#a!eic

loca!ion% %o a% !o en%"#e a con%!an! o"!p"! and ea%y

di%!#i3"!ion. Eac( (i%!o#y (a% %!a!e-of- !(e a#! mac(ine#y

4i!( a"!oma!ic p#in!in pacin facili!ie%.

All RC p#od"c!% a#e man"fac!"#ed

"nde# !(e mo%! (yienic condi!ion%.


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NEW PROMOTIONAL SCHEMES

7e a#e %inin S(a#"( (an and Sania mi#Ka a%

o"# p#od"c! 3#and am3a%%ado# fo# o"# p#od"c!

p#omo!ion %c(eme.

7e a#e i=in %c(eme in 4(ic( a c"%!ome# 4ill e!

one pac 3i%c"i! of any fla=o"# on !(e p"#c(a%e of

fo"# diffe#en! fla=o"#% 3i%c"i!%.

7e a#e i=in c"%!ome# a family pac 4i!(

diffe#en! fla=o"#% of 3i%c"i!% fo# diffe#en! ae ofpeople in !(i% pac 4e paced 1* fla=o"# of 3i%c"i!

a! a co%! of R% 1**

7e a#e impo#!in %ome mac(ine#y f#om .S.A fo#

3e!!e# "ali!y of 3i%c"i!%.


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OUR BRAND AMBASSDORS


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RESEARCH AND DEVELOPMENT

RC (a=e i!% %epa#a!e #e%ea#c( depa#!men! in eac( Kone

of co"n!#y. C"##en!ly 4e a#e #e%ea#c(in on !(e ne4

fla=o# fo# ne4 la"nc(e%. O"# #e%ea#c( %ea#c(e# al%o

!ae% ene#al people?% opinion f#om diffe#en! pa#! of

$ndia. O"# #e%ea#c(e#% al4ay% !ae co##ec!i=e %!ep% fo#inc#ea%e in !(e "ali!y of 3i%c"i!%.


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THE MARKETING STRENGTH

T(e e/!en%i=e di%!#i3"!ion ne!4o# 3"il! o=e# !(e yea#%

i% a ma&o# %!#en!( fo# RC p#od"c!%. RC 3i%c"i!% a#e

a=aila3le !o con%"me#% e=en in !(e mo%! #emo!e place%

and in !(e %malle%! of =illae% 4i!( a pop"la!ion on of

&"%! 5**. RC (a% nea#ly 15** 4(ole%ale#% ca!e#in !o

05*** #e!ail o"!le!% di#ec!ly o# indi#ec!ly. A !4o

("nd#ed %!#on dedica!ed field fo#ce %e#=ice% !(e%e

4(ole %ala#ie% and #e!aile#%. Addi!ionally !(e#e a#e 21

depo!% and C aen!% %"pplyin food% !o !(e 4ide

di%!#i3"!ion ne!4o#.

T(e RC ma#e!in p(ilo%op(y emp(a%iKed

ca!e#in !o !(e ma%%. 7e con%!an!ly endea=o# a!

de%inin p#od"c!% !(a! p#o=ide n"!#i!io"% and f"n !o

common man. Mo%! RC offe#in% a#e in !(e lo4 and

mid-#ane p#ice %emen!.


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CERTIFICATION

$SO +***

$SO10**1

A


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SOCIAL AWARENESS PROGRAMME

$! i% o3=io"% !(a! e=e#y 3"%ine%% %!and% fo# p#ofi!

main. 7i!(o"! p#ofi! no one da#e !o do 3"%ine%%

!(e#efo#e o"# company al%o %!and% fo# p#ofi! main 3"!

4i!( p#ofi! main o"# company i=e% %ome %ocial

a4a#ene%% p#o#am% lie e%!a3li%(in %c(ool% and

collee% fo# poo# people and !(ei# c(ild#en and fo# poo#people and !(ei# c(ild#en and al%o company 4o#e#% f#ee

medical c(ec "p !emple% i=in (o"%e !o 4o#e#%

4i!(o"! #en!. 7e al%o la"nc( c(a#i!y p#o#am% and

p#o=ide f"nd% !o poo# and needy pe#%on%. 7e a##ane

3lood dona!ion p#o#am% f#om !ime !o !ime.


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ACHIEVEMENTS

RC 4a% #ecipien! of !(e ne%! ne4 en!#y p#od"c!

a4a#d% in **1.

Be%! c"%!ome# %a!i%fac!ion A4a#d in yea# **2.

Na!ional A4a#d fo# de=elopin 3ein %econd e=e#

3i%c"i!% fac!o#y !o 3e 1**J CC f#ee.

Recei=ed old fo# "ali!y and 3#and imae in

B#"%%el% A4a#d%.


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IMPORT AND EXPORT

T(e immen%e pop"la#i!y of R..C p#od"c!% in $ndia 4a%

al4ay% a c(allene !o o"# p#od"c! capaci!y. No4 "%in

mo#e mode#n !ec(ni"e% fo# capaci!y e/pan%ion 4e

(a=e 3e"m %p#eadin o"# 4in% and a#e oin lo3al.

R..C 3i%c"i!% and confec!iona#ie% a#e

fa%! ainin accep!ance in in!e#na!ional ma#e!% %"c( a%

A3" 9(a3i Af#ica 9"3ai So"!( Af#ica and S#ilana.


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SALES GRAPH

Sale% !"#no=e# fo# la%! %i/ yea#% i=en 3elo4-

Dea# R% la(;

***.**1 **

***.** 2**

***.**2 01****.**0 5*

***.**5 61*

***.**6 ,*


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COMPARISION


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VISION

ACR$N< THE 0*J MARGET SHARE O

$N9$AN OR


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BALANCE SHEET

LIABILITIES AMOUNT ASSETS AMOUNT

CAPITAL TANGIBLE

ASSETSE$TD SHARE 1 C# REE HOL9 HAN9 0 C#

RESERFE

SR'LS

0 C# LEASE HOL9

HAN9

2 C#

9EBENTRE 5 C# B$L9$N< 1 C#

'REERANCE

SHARE

6 C# MACH$NERD 15 C#

BANG LOANS 2 C# INTANGIABLE

ASSETS'RO$T C# 7EBS$TE

9EFELO'MENT

COST

1* LAGH

CURRENTLIABILITIES


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ORG HIERARCHY OF ROYAL BISCUITS

Ma#e!in Manae# inance Manae# HR Manae# '#od"c!ion Manae#

Sale% Manae#

Ad. 9ep?!. F. '. of Sale%

Reional Sale% Manae#

C.Acco"n!an!

Acco"n!an!%

F.'. of H R

H. R. Manae#

S"pe#=i%o#

F. '. of '#od"c!ion

R 9 Manae# Mf. ni!

CEO SHA$LEN9RASH$N


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DISTRIBUTION NETWORK

Pr!"#$!%

V#'! Pr!"#$!% () "*+!"

Ad=e#!i%in%

Head9i%!#i3"!i=e Head

Reional %ale%

9i%!#i3"!ion

9i%!#ic! Sale%

9i%!#i3"!ion


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OUR DIFFERENT TYPES OF BISCUITS

VARIOUS RANGES OF R.F.C

BISCUITS.


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ENVIRONMENT POLICY

Royal food i% one of !(o%e companie% 4(o came fo#4a#d !op#e%e#=e na!"#e 4(en i! &oined (and% 4i!( 7o#ld 7ide "nd

77; !o p#o!ec! !(e na!"#al en=i#onmen! and i!% 4ildlife.

T(#o"( an a##anemen! 4i!( !(e ape/ 3ody of 77 a pa#! of

!(e %ale p#oceed% f#om >'o4e# 77@ collec!ion T-%(i#!% 4e#edona!ed !o !(e 77.

A fo#e%!a!ion p#o#am alon 4i!( >%a=e !(e


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COMPARISION


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CUSTOMER QUOTES

O"# company p#o=ide% food p#od"c!% %pecially 3i%c"i!%

acco#din !o !(e c"%!ome# need% and 4an!%.

7e al4ay% mae o"# p#od"c!% fo# !(e c"%!ome# %a!i%fac!ion.

7e p#o=ide p#od"c!% in #i(! !ime and in #i(! "an!i!y.

7e mae modifica!ion in o"# p#od"c!% acco#din !o c(ane in

c"%!ome#% #e"i#emen!.

7e facili!a!e f#ee if!% and di%co"n!% fo# c"%!ome#% a!!#ac!ion.

royal food corporation

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