Ray Poynter Market Research in English Course

July 2014

Quiz 0

Part A Question 1 Which of these is true?

1) Surveys are the only source of quantitative data.

2) Surveys are only one source of quantitative data.

3) Surveys are not a source of quantitative data.

Question 2 In Japan, most surveys are conducted?

1) Face-to-face

2) Telephone

3) Online

Question 3 Which of the following statements is most correct?

1) If something is statistically significant then there is a real difference.

2) If something is NOT statistically significant then there is not a real difference.

3) If something is statistically significant then it probably means there is a real difference.

4) If the sample size is very large the results will be right.

Question 4 Most online access panels are a mixture of which two of the following?

1) Random probability sample.

2) Quota sample.

3) Convenience sample.

Question 5 Weighting the data always …

1) Reduces the effective sample size.

2) Increases the effective sample size.

3) Does not change the effective sample size.

Part B Question 6 Other, Don’t Know, None of These etc should be used?

1) Always

2) When respondents might need them

3) Never

Question 7 When a respondent ranks the items, e.g. into 1st choice, 2nd choice, 3rd choice, the data is of what type?

1) Cardinal

2) Ordinal

3) Nominal / Categorical

Question 8 Which of the following do NOT make the survey engaging? (Select all that apply)

1) Asking the same question more than once

2) Creating a narrative flow

3) Grid questions

4) Using long introductions to questions

Question 9 What is a soft launch?

1) Sending out the invitations slowly

2) Sending out the invitations at the weekend

3) Sending out a few invitations to test survey, before sending the rest of the invitation.

Question 10 Which of the following is most true?

1) Gamification is currently an unproven method of conducting surveys

2) Gamification is always the best way to conduct surveys.

3) Gamification is a bad idea and should be avoided.

Answers 02

Part A Q1 2

Q2 3

Q3 3

Q4 2 & 3

Q5 1

Part B Q6 2

Q7 2

Q8 1, 3, & 4

Q9 3

Q10 1