Ray Poynter Market Research in English Course

July 2014

Quiz 04 Question 1 Which method can be used in every country?

1) Online

2) Face-to-face

3) Telephone

4) None of them

Question 2 Compared with most market research is pharma?

1) Less regulated

2) More regulated

3) About the same

Question 3 Is ad tracking

1) Mostly quant

2) Mostly qual

3) About 50% quant, 50% qual

Question 4 Which of the following often use NPS (the Net Promoter Score)?

1) Concept testing

2) Customer satisfaction

3) Usability testing

4) Ideation

Question 5 Is most usability testing conducted by?

1) Market research companies

2) Companies from outside market research

Question 6 Which type of phone is the most advanced?

1) Dumb phone

2) Feature phone

3) Smartphone

Question 7 Platform agnostic means

1) Not believing in mobile research

2) Using just one mode of data collection, e.g. PC or mobile

3) Allowing respondents to choose from a range of options

Question 8 Which of these is an advantage of apps for MR?

1) Apps can work without the internet being available

2) Apps have to be downloaded onto mobile devices

3) Apps have to be written for each platform

Question 9 Compared with normal online surveys should mobile surveys be?

1) Shorter

2) About the same

3) Longer

Question 10 Do mobile surveys give the same answers?

1. Never

2. Always

3. Sometimes

Answers 02

Q1 4

Q2 2

Q3 1

Q4 2

Q5 2

Q6 3

Q7 3

Q8 1

Q9 1

Q10 3