rpa - brand guidelines · 2019-04-23 · the color logo does not contrast sufficiently with the...

Brand Guidelines (Excerpt) Logo, Type, and Color

February 15, 2019

3 Introduction4 Logo

12 Typography14 Color

TABLE O F CO N TENTS

2BLUE PRISM BRAND GUIDELINES15 FEB 2019

‘Blue Prism’

INTRODUCTI O N

• The company name ‘Blue Prism’ should always be two wordsand initial caps

• Where possible, avoid breaking Blue Prism over two lines

• The logo is all lowercase

• When referencing the URL it should be www.blueprism.comor blueprism.com no Initial Caps

It is industry acceptable to reference URL’s without thewww so that would leave it as blueprism.com

COMPANY NAME IN TEXT

INCORRECT USE WITHIN COPY

About BluePrismAs the pioneer, innovator and market leader in Robotic Process Automation (RPA), blueprism delivers the world’s most successful Digital Workforce. The company’s intelligent digital workers provide business leaders with new operational capacity and intelligent skills to automate mission critical business processes, while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount.

Blue prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500.

For more information visit www.BluePrism.com


USAGE AND RESTRICTIONS

LOGO

4BLUE PRISM

The main supporting visual element to Blue Prism’s wordmark is an isometric pyramid.

This pyramid is made up of smaller prisms filled in with blues from our color palette.

The outlined version to the right is a more subtle option of the same shape. Examples of uses for this shape can be found in the contextual examples.

This element is not our logo. It does not replace the Blue Prism wordmark nor act as a stand-alone brand identifier.

The ‘Prism’

NEW LOGO EL EME NT COLOR FILL PRISM

TEXTURE PRISM

OUTLINED PRISM


Blue Prism’s logo now incorporates the ‘Prism’ symbol – an isometric pyramid – placed immediately to the left of the wordmark.

The ‘Prism’ is not our logo. It should not act as a stand-alone brand identifier.

All applications should use the new Logo.

Logo

LOG O

LOGO FORMAT

LOGO CLEAR ZONE

MINIMUM SIZE

A ‘clear zone’ is defined around the logo to help maintain balance and clarity. Within the Blue Prism logo, the width of the ‘b’ is used to determine the minimum amount of space between the logo and other graphic elements, type or margins.

These are the minimumsizes the Blue Prism Logoshould be used.

On applications wherespace is limited or materialsimpair print quality, theBlue Prism ‘wordmark’can be used withoutthe ‘prism’.

On-screen: 80pxPrint: 1.1" (28mm)

On-screen: 55pxPrint: 0.75" (19mm)


The Blue Prism logo and lockups should only be paired with the brand’s primary and secondary colors.

Logo color application

LOG O

Avoid using the black logo unless it is required for a specific application or in the situation of providing artwork e.g. engraving.

Only use the ‘white out’ logo on Blue Prism Dark, Blue Prism Light, Black and situations where the color logo does not contrast sufficiently with the background color or image.

AVOID: Logo does not have enough contrast with background

LOGO – FULL COLOR

LOGO (OUTLINE PRISM) – BL ACK OR ‘ WHITE OUT’

LOGO – ‘ WHITE OUT’

Use the color logo on light colored backgrounds.


The Blue Prism logo should only be overlayed on images that support and align with the brand’s tone and direction for photographic image selection.

Images should either have a clear space for the logo to be placed, or have tones that allow for sufficient contrast with the chosen logo.

Over Imagery The color logo should be used over light-colored images. The logo placement should avoid the busy parts of the image.

The ‘white out’ logo should be used over darker images. If there is not enough contrast between the image and logo, a blue overlay can be applied over the image.

LOG O

LOGO – FULL COLOR

LOGO – ‘ WHITE OUT’


Do not alter the logo in any way.

The following are some examples of what NOT to do.

* ‘Officially approved logos’ have been created where additional text has been added to the Blue Prism logo and these can be found within Blue Prism’s Sharepoint Brand Portal

Incorrect Usage

LOG O

DO NOT – STRETCH OR DISTORT LOGO

DO NOT – USE DROP SHADOW OR EFFECT ON LOGO

DO NOT – RENDER LOGO IN ANY COLORS OTHER THAN FULL COLOR, BL ACK OR WHITE OUT

DO NOT – PL ACE THE LOGO OVER BUSY IMAGES, PATTERNS OR ILLUSTRATIONS

DO NOT – USE THE LOGO WITH A ‘TAGLINE’ OR EXTRA TEXT TO CREATE A SUB-BRAND/SER VICE*

DO NOT – PL ACE THE LOGO AT AN ANGLE


Partner logos should appear to the right of the Blue Prism primary logo, separated by a Mordant Red line.

Partner logos should hold the same visual weight as the Blue Prism logo. Be sensitive to the scale of the partner’s logo and use useful range points (text baselines, top of ‘x-heights’ or overall logo widths) to help determine an appropriate logo lockup.

Logo Partner Lockups

LOG O

LOGO – PARTNER LOCKUP

LOGO – PARTNER LOCKUP EX AMPLES

‘b’

‘b’

‘ l ’ ‘ l ’

‘b’‘b’

‘½b’

Please Note There is a version of logo artwork that includes the ‘Mordant Red line’.

Wherever possible, source partner logos as ‘vector’ artworks to ensure quality.

Applications may arise where more than one partner lockup is required as illustrated above.


Other Logo relationships

LOG O

PULSE

PROGRAM LOGOS CERTIFIED PARTNER BADGES

SPECIAL CASES

��

��

��

��

��

Please Note These logos have been officially sanctioned and designed by Blue Prism’s Brand Marketing Department – do not independently create alternative logos or symbols.


TYPEFACE FAMILIES AND FONT GUIDELINES

TY P OG RAPHY

12BLUE PRISM

Source Sans and Source Serif typefaces are designed to work together to make copy legible with a friendly, conversational look and feel.

Headlines will be set in Source Sans (Semibold) for an impactful, primary message. Body copy will be set in Source Serif for legibility.

Source Sans and Source Serif are the typefaces to be used for all Blue Prism’s principal communication materials. However, if circumstances dictate, Calibri can be used as a secondary typeface.

Type Direction

TYPOGRA P HY

Source Sans ProABC DE FGH IJK L MNO PQ RSTUVWXYZ abcd efghi jk lm n op q rstuvwxyz 1234567890$%&(, . ;#?)

Source Serif ProABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&(,. ;#?)

Unleash the collaborative workplaceGet your employees back to collaborating and building relationships. Blue Prism RPA lets people be people.

SOURCE SANS PRO SOURCE SERIF PRO

HEADLINES AND PARAGRAPH EX AMPLES


PRIMARY, SECONDARY AND ACCENT COLORS

COLOR

14BLUE PRISM

All of Blue Prism’s deliverables should consistently use this color palette. Primary and secondary colors should have a dominant presence while the accent color is used sparingly to draw attention to smaller elements. Buttons, call-outs and icons are a few examples.

Color Palette

COLOR

BLUE PRISM DARK (PRIMARY)

R15 G75 B143 C100 M80 Y14 K2 PANTONE 7686 C HEX #0F4B8F

BLUE PRISM MEDIUM (SECONDARY)

R15 G125 B194 C85 M45 Y0 K0 PANTONE 285 C HEX #0F7DC2

MORDANT RED (ACCENT)

R241 G95 B67 C0 M78 Y78 K0 PANTONE 171 C HEX #F15F43

BLUE PRISM BRIGHT (SECONDARY)

R41 G173 B228 C69 M13 Y0 K0 PANTONE 299 CHEX #29ADE4

BLUE PRISM LIGHT (SECONDARY)

R213 G227 B239 C15 M5 Y2 K0 PANTONE 642 CHEX #D5E3EF


Questions?CONTACT BRANDREVIEW@BLUEPRI SM.CO M ORSIRI L ACKOVICVP, BRAND MARKETINGSIRI .LACKOVIC@BLUEP RI S M.CO M

rpa - brand guidelines · 2019-04-23 · the color logo does not contrast sufficiently with the...

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