Business Lesson #1

Business Lesson #2

Startup Advice #1

Solve a real problem (that people will pay for)

Channel Mindshare is becoming more challenging

“Tremendous amounts of time

and energy go into creating

materials stored in channel

portals, but they receive little

traffic.”-Every Channel Chief

Startup Advice #2

Solve the problem in a new and better way

• Over 95%use a Smartphone & Tablet

• Average user checks phone 110 times per day

• Apps becoming PrimarySource for Business

• Increase Sales & Participation in Programs

• Deploy Sales Tools, Education & Resources

Mobile: The Game Changer

Accelerate Sell-thru!

Startup Advice #3

Always anticipate a couple of moves ahead (and get ready for pivots)

• Mobile App Platform

• Open / Branded

• Value Based Modules

• Analytics

• Collect Behaviors

• Behavior Scoring

• Predictive Performance

• Prescriptive Behaviors

• Your “Next Best Action”

Channel Acceleration

1

2

3

Communicate

Analyze

AccelerateOur Vision:

Accelerate Sell-thru

Startup Advice #4

Find some early customers willing to grow with you.

Mobile Channel Marketing is changing the Game

Chosen by Top Channel Programs

Distributors

Telecom Technology

Networking

Security

Verticals

Startup Advice #5

Find “A” Players for your team.

Sales, Marketing & Development are all critically important – and must be balanced.

Oh, and HAVE FUN!

Let’s Connect

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