rsa conference 2008 marketing plan
TRANSCRIPT
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RSA Conference 2008
Staff Meeting
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2 January 29, 2007 RSA Conference 2007 Staff Meeting
Agenda
> What is the RSA Conference?
> What is CA Doing at the RSA Conference? Marketing
CA Booth
Dave’s Keynote
CA Speaking Sessions
CSO Networking Reception
1:1 Meetings
Other CA Activities
> What are the Staff Responsibilities and Key Contacts?
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What is the RSA Conference?
Show Details
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4 January 29, 2007 RSA Conference 2007 Staff Meeting
RSA Conference 2008
> Dates: April 7-11, 200
> Venue: Moscone Convention Center, San Francisco, CA
> Attendance: 17,000+
CSO, CISO, Security and IT Directors and More!
> Conference Theme: Alan Turing, British cryptographer, mathematician, logician, philosopher and biologist (1912-1954).
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5 January 29, 2007 RSA Conference 2007 Staff Meeting
Continued…..
> 17 tracks and over 220 sessions
> Over 350 exhibitors
> Keynote addresses: RSA Security: Art Coviello, President EMC Security Division Symantec: John W. Thompson, Chairman and CEO Microsoft: Craig Mundie, Chief Research and Strategy Officer VeriSign: Jim Bidzos, Chairman Tipping Point: Brian Smith, Chief Architect IBM: Val Rahmani, General Manager ISS Division Numenta: Jeff Hawkins, Founder CA: Dave Hansen, Sr. VP and GM Security Division Oracle: Thomas Curian, Sr. VP, Oracle Server Technologies Dev Al Gore, Former Vice President and Nobel Laureate
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What is CA doing at the RSA Conference?
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7 January 29, 2007 RSA Conference 2007 Staff Meeting
CA at the RSA Conference 2007
> Platinum Sponsor
> 30x30 Booth #1432 - includes 7 solution oriented demo stations, a Partnering with CA station and a theater
> Theme: “Strategic Security is greater than any single security product”
> Dave Hansen Keynote
> CA Speaking Session
> Industry Events
> CSO Networking Reception
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8 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show Promotionca.com/rsaconference
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9 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show PromotionEmail Invitation
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10 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show PromotionPostcard
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11 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show PromotionRSA Conference Web Site
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12 January 29, 2007 RSA Conference 2007 Staff Meeting
RSA Conference Program Guide Ad
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13 January 29, 2007 RSA Conference 2007 Staff Meeting
Exhibition Floor Plan
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14 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Look & Feel
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15 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Posters
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16 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Tabletop Signage
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17 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Demo Station Signs
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18 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Event Schedule Flyer
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19 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Solution Demonstrations
> Security Compliance Process Automation
> Security Compliance Through Effective Log Management
> Identity Lifecycle Management
> Server Resource Protection
> Secure Web Business Enablement
> Enforce and Validate Compliance for Your Mainframe Security
> Integrated Threat Management
> Partnering with CA
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20 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Plan View
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21 January 29, 2007 RSA Conference 2007 Staff Meeting
Other CA Booth Highlights
> Theater presentations Are You Smarter than a Fifth Grader CSO? (2x / hour) Enterprise Business and Security Optimization (Deloitte)
> Literature CA Security Management Solutions Brief IAM Solutions Brief SIM Solutions Brief Threat Management Solutions Brief
> Giveaways CA logo shopping bags CA logo pens
> Daily drawing – enter for a chance to win one of three 3 Garmin nuvi 250W Personal Travel Assistant on Tue, Wed, Thu
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22 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Drawing Entry Card
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23 January 29, 2007 RSA Conference 2007 Staff Meeting
Dave’s Keynote Address
> Thur, April 10, 2:35 PM
> Presentation sounding a “wake up” call for CIOs
> 30 second advertisement video Runs all day Thursday in the keynote theater
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24 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Speaking Sessions
> Liberty Alliance Workshop - Apr 7 at 1-5 PM
> OSIS User-Centric Interop - Tue, Apr 8 and Wed, Apr 9 at 11:00 AM – 6:00 PM
> Compliance Without Borders - Thu, Apr 10 at 9:10 AM
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25 January 29, 2007 RSA Conference 2007 Staff Meeting
CSO Networking Reception
> Who Should Attend? Senior security managers
> RSVP Date? Apr 9, 2008
> Who will be there? Security Management VPs
and Directors
> Contact Robin Conklin to RSVP or for more information
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26 January 29, 2007 RSA Conference 2007 Staff Meeting
Available 1:1 Meetings
> Dave Hansen
> Vadim Lander
> Bill Mann
> Dave Culbertson
> Dave Earhart
> Paul Engelbert
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27 January 29, 2007 RSA Conference 2007 Staff Meeting
Other CA Activities
> SC Magazine Awards Dinner: Tuesday, Apr 8 at 6:30 PM Nomination: Best Enterprise Security Solutions
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What are Staff Responsibilities and Contacts?
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29 January 29, 2007 RSA Conference 2007 Staff Meeting
Staff Responsibilities
> Travel Dates: arrive April 6/7 and depart on April 10/11
> Travel Itinerary: You are responsible for your own air travel arrangements. All rooms in the CA blocks have been assigned.
> Hotels: RSA Conference hotels are posted at
> When you arrive, pick up your exhibitor pass at the exhibitor registration area
> Business appropriate dress code (CA Polo, khaki or black pants, dark shoes)
> Mandatory Staff Meeting: April 7 at 4:00 PM at the CA Booth #1432 Demo staff will receive 2 CA shirts Review conference agenda and onsite logistics
> Expenses: Follow CA’s standard expense policy
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30 January 29, 2007 RSA Conference 2007 Staff Meeting
Key Contacts
Name Role Cell Phone
Elliott Lowe Overall event management, leads, meeting room
631-291-0028
George Ceglinski Event logistics, technical support
631-334-9044
David Kirkdorffer Registration desk 617-388-5181