International Congress and Convention Association .

www.iccaworld.com | #RSMP13

Using all the institutional power of your destination

MICE Seminar

Conventions: business for you Marc Horsmans

Conventions: business opportunities for you!

New approach of conventions

Applying our business strategy to conventions

Opportunities for you as partners

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The convention focus

Market

Non – Corporate

City Wide (Trade Fairs & Conventions)

Corporate

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The convention focus

Market Focus

Non – Corporate Pro Active

City Wide (Trade Fairs & Conventions)

Pro Active

Corporate Reactive

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The convention phases:

1) Acquisition meeting planners

2) Connect with Amsterdam based companies

3) Boosting delegates

4) Receiving delegates

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The convention phases:

1) Acquisition meeting planners

Continued activities: Solicit database

New activities: Cooperate with AEB clusters

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Amsterdam Economic Board

Creative Industries ICT/e-Science Life Sciences & Health Financial & Business Services Logistics Flowers & Food Tourism & Conferences

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New approach

What By whom

Special offers Location; hotel; transport / You

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New approach

What By whom

Special offers Location; hotel; transport / You

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New approach

What By whom

Tailor-made offers Location; hotel; transport / You

Commitment Amsterdam based companies / AIB

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New approach

Cooperation with Contribution/Investment

Local government

Local company

Local knowledge

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New approach

What By whom

Tailor-made offers Location; hotel; transport / You

Commitment Amsterdam based companies / AIB

Expertise Business knowledge / AEB

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New approach

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New approach

What By whom

Tailor-made offers Location; hotel; transport / You

Commitment Amsterdam based companies / AIB

Expertise Business Knowledge / AEB

Endorsement Scientist & university / AM

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New approach

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New approach

What By whom

Special offers Location; hotel; transport / You

Commitment Amsterdam based companies / AIB

Expertise Business Knowledge / AEB

Endorsement Scientist & university / AM

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New approach

What By whom

Special offers Location; hotel; transport / You

Commitment Amsterdam based companies / AIB

Expertise Business Knowledge / AEB

Endorsement Scientist & university / AM

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= Winning bid

New approach?

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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13

Thank you!