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International Congress and Convention Association . www.iccaworld.com | #RSMP13 Welkom! Welcome!

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Page 1: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

International Congress and Convention Association.

www.iccaworld.com | #RSMP13

Welkom! Welcome!

Page 2: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Eric Bakermans, Manager Marketing Meetings,Conventions & Events, NBTC

&

Jos Vranken, CEO, NBTC

Welcome to the Netherlands

Page 3: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Jos Vranken, CEO, NBTC

Welcome to the Netherlands

Page 4: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Marc Horsmans, Head of Business Marketing andConventions, Amsterdam Marketing

&

Frans van der Avert, CEO, Amsterdam Marketing

Welcome to Amsterdam

Page 5: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

• Marlies Steinenbach-Verstoep, Manager BusinessDevelopment, Amsterdam RAI

• Martin Sirk, CEO, ICCA

• Juan Jose Garcia, Director of Marketing & Sales,Barcelo Congresos, Spain

• Willy Cortus, ICCA Data Research Executive /Education Officer, ICCA

Welcome to the RAI, ICCA and theRSMP

Page 6: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

• ICCA staff

• Safety

• Public transport http://9292.nl/en#

• CMP clock hours

Here we go!

Page 7: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

• Hybrid session: send in your questions via

- associationbidding.com

- Twitter, #ICCAbidding

• ROI handbook

• This evening

• Tomorrow evening

What else:

Page 8: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

• Put your pictures and messages on Facebook:/ICCAWORLD

• Use Twitter: #RSMP13

• Exchange contact details via SpotMe

• Find each other on LinkedIn

Let’s share

Page 9: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

This year’s charity: Stichting Steun Emma

- For renovation of the Emma Children’sHospital at the AMC in Amsterdam

- For the ‘Cheer up’ fund (activities for sickchildren). Buy a small gift for a sick child

- Amsterdam RAI is already a supporter

& Give back

Page 10: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Goedemorgen = good morning

Goedemiddag = good afternoon

Goedenavond = good evening

Alsjeblieft = please/here you are

Dankjewel = thank you

Tot ziens = see you later

Variations: doei / doeidoei

Schitterend = Brilliant

How’s your Dutch?

Page 11: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

How to use the SpotMe app for the RSMP

Patrice Müller, Project Manager, SpotMe,Switzerland

SpotMe

Page 12: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Tim Schwartzman, ICCA Data Researcher, ICCA

Business Exchange

Page 13: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Business Exchange Session

Page 14: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Business Exchange Session

Page 15: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Business Exchange Session

Page 16: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

International Congress and Convention Association.

www.iccaworld.com | #RSMP13

Marketing Success:

It’s not about the Price Tag!

Martin Sirk, ICCA CEO

Page 17: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Marketing Success:It’s not about the Price Tag!

Page 18: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Group exercise

Invisible; under-utilised; unrecognised; ignored; misunderstood; ill-used; inefficient

Assets * Resources * Opportunities * Connections * Behaviour

Objective: one great new zero- or negative-cost idea per person

Page 19: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Talent

Page 20: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Business already on the books

Ambassadors * External clients * Delegates * Speakers

Page 21: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Your destination’s population

Enthusiasts * Bloggers * Clubs * Eccentrics * Students * Ordinary souls

Page 22: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Internal power networks

Politicians * Stars * Company bosses * Professors * Meetings industry team

Page 23: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

External power networks

Consortia * Partnerships * Associations * Competitors

Page 24: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Abstract assets

Knowledge * Ideas * Experimentation * Creativity * Poverty!

Page 25: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Most organisations are doing things that waste time, don’t work, damage reputations,and can cost a fortune!

Page 26: RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

ICCA Research, Sales & Marketing ProgrammeTwitter: #RSMP13

Marketing success:It’s not about the Price Tag


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