Rule Number 1:  Remove all Barriers to Rule Number 1:  Remove all Barriers to Your Online ContentYour Online Content

Mike Cawood

Online Learning Manager

BP Oil International

Learning. Performance. Impact.

IntroductionIntroductionIntroductionIntroduction

• Removing the barriers of accessing learning content is critical in ensuring the learners in your organisation use the resources.

• BP is presently a decentralised global organisation with multiple HR systems and a workforce in excess of 100 00 employees and contractors.

• How do you get unique user data into your LMS from over 200 HR systems in a decentralised global organisation ensuring a good end user experience?

• What are the other barriers to providing truly global accessible learning for all?

Market Cap ($bn) Company

429 1 Exxon Mobil

363 2 General Electric

272 3 Microsoft

252 4 Citigroup

246 5 AT&T

245 6 Gazprom

230 7 Toyota Motor

228 8 Bank of America

224 9 Indl & Coml Bk of China

214 10 Royal Dutch Shell

208 11 BP

202 12 HSBC

199 13 Procter & Gamble

193 14 Wal-Mart Stores

184 15 Altria

The world’s largest companiesThe world’s largest companies

Source: Financial Times 30 March 2007

External environment: External environment: Industry challengesIndustry challengesExternal environment: External environment: Industry challengesIndustry challenges

• Challenges

• Sector inflation

• Rising government take

• Competition for new access

• BP’s response

• Increased investment in:• Exploration• Access• Technology

• Focus on:• Reciprocity• Costs• Developing low-carbon options

Refining & Marketingcustomer facing products

Business Segments

Exploration & Production

resources

What we doWhat we do

Alternative Energylow and zero-carbon future

Low Carbon Business

Strategy / Policy / Technology

Integrated Supply & Trading

We are in action to close the competitive gap through a focused effort on our three priorities of safety, people and performance.

We are determined to operate safely and reliably, to develop the capability of our people and to drive performance through restoring operational momentum while rigorously reducing complexity and cost.

Strategy Presentation, February 2008

Our key prioritiesOur key priorities

““

Our strategic principlesOur strategic principles

Closing the competitive gap:

SafetyPeoplePerformance

Securing the future:E&P: sustainable long term

R&M: closing the performance gap

Alternative Energy: a valuable option for the future

Learning in BPLearning in BPLearning in BPLearning in BP

• People• Central Teams in HR• Learning specialists in the business• Individual responsibility for learning

• Systems• Multiple HR systems• Multiple learning systems (or no systems) across the

business)

• Governance• No central governance

• Focus• Classroom based learning• Heavy reliance on third parties

Industry Standard Stages of Online LearningIndustry Standard Stages of Online LearningIndustry Standard Stages of Online LearningIndustry Standard Stages of Online Learning

Stage 1: Provide off the shelf eLearning

Provide basic off the shelf and 1 size fits all offer

Stage 2: Expand and add more value

Expand customised blended learning and provide tools for rapid eLearning

Stage 3: Integrate and align

Integrate and align learning services (and talent management)

Stage 4: Learning on Demand

LCMS, Performance Support, and “Google Learning”

BP in 2008

Source: Bersin & Associates

VisionVisionVisionVision

Enterprise learning portal

LMS, LCMS, Web Services

Just in time performance support

Compliance and regulatory

InformalLearning

Content authoringKnowledge,

Experts and Coaching

Just in case and career development

FormalVirtual Classrooms,Simulations, Pod casts Assessments Classroom elearning, coaching

InFormalBlogs, wiki, social networks, forums, videos, FAQ’s Communities

BarriersBarriersBarriersBarriers

• Many Barriers to take up of learning on line.

Technology &Infrastructure

Organisational structure &

management

Learning &Development

Vendors &Consultants

Learner

•Lack of single HR system

•Multiple existing LMS’s

•Different platforms and PC set

•Bandwidth for non critical applications

•Multiple learning related applications

•Decentralised organisation

•Face to face just in case culture

•Knowledge is power

•Not seen as business critical

•Online learning only for reducing $

•Perceptions of online learning

•Perception of generic content

•Fear of being replaced

•Past experiences

•Fear of technology

•All to own variable standards

•Multiple contracts, rates and systems

•IPR

•Always next new thing

•Operates without global view

•Time and management support

•Not how they are used to learning

•Time out of the office seen as a reward

•Have trouble accessing content

•Initiative overload

Removing barriers in BPRemoving barriers in BPRemoving barriers in BPRemoving barriers in BP

Finding the right people

Technology and

processes

Complexity Getting buy-in

Alignment to the

organisation

All of these contribute to reduced take up

The BP WebLearn ModelThe BP WebLearn ModelThe BP WebLearn ModelThe BP WebLearn Model

Generic content

Custom Content

Other Learning Technologies

solutions

Infrastructure and associated services

Consultancy, Marketing, R&D

Barrier: Finding the right peopleBarrier: Finding the right peopleBarrier: Finding the right peopleBarrier: Finding the right people

• Solution: Build a good team

• In house expertise• Key Skills: L&D experience, technical aptitude, strong

communicator and influencer. Hard working!

• Leverage trusted vendors and suppliers• SkillSoft: Project manager, shared services, helpdesk, tech

support, learning consultants

• Keep central team small

• Must be multi-skilled

• WebLearn team Unique selling points• Internal, knowledgeable, helpful,

willing to roll sleeves up, centrally funded

Technology: in detailTechnology: in detailTechnology: in detailTechnology: in detail

• Get a detailed understanding of current IT landscape

• Identify areas within control• Reduced customisations• Outsource technical help to SkillSoft• Automated data feeds

• Look to industry best practices• OLSA• IBM Access Management (user log in & authentication)• Active Directory

• Created technical standards• Enforce them• Push back on requests for bespoke processes/customisations

Technology: BP WebLearn Set Up Technology: BP WebLearn Set Up (simplified)(simplified)

Technology: BP WebLearn Set Up Technology: BP WebLearn Set Up (simplified)(simplified)

AKAMAI (courses)

Learner

Active Directory

Translator (IDAM)Single source of

learner data

WebLearn (skillport) interface

Books 24x7

WebLearn SCCP

SkillSoft 24x7 help

SkillSoft custom content

publishing

Vendors

BP Content Creators

WebLearn Development

Reporting· SARM· SLA’s· Learners· Custom content· Helpdesk

Web

acce

ss

Firewall

Seamless access

Barrier: Overcoming complexityBarrier: Overcoming complexityBarrier: Overcoming complexityBarrier: Overcoming complexity

Solution: Rationalise and simplify

• Quality not quantity

• Preferred vendors

• Documented standard processes

• Remove out of date content

• Regular reviews of technologies, content and strategy

• Make the offer clear and concise• Focus on the learner • Provide a separate view for the L&D professional

Barrier: Getting support and buy inBarrier: Getting support and buy inBarrier: Getting support and buy inBarrier: Getting support and buy in

Solution: Articulate and promote

• Regular stakeholder management

• Keep your friends close • and enemies even closer!

• Pick your battles• Learning organisations are not built in a day

• Communicate, market, educate

• Celebrate success• Create case studies and best practice

• Keep at it

Barrier: Alignment to the organisationBarrier: Alignment to the organisationBarrier: Alignment to the organisationBarrier: Alignment to the organisation

Solution: Innovate and respond

• Be able to react to the business• Learning function there to provide a service

• Look to the outside to stay ahead of the game• Benchmark and emulate best practice

• Network and share

• Pilot and test new tools• Then integrate into the standard offering

Removing barriers in BP - SummaryRemoving barriers in BP - SummaryRemoving barriers in BP - SummaryRemoving barriers in BP - Summary

Finding the right people

Technology and

processes

Overcoming complexity

Getting buy-in

Alignment to the

organisation

Build a good team

Standards and

guidelines

Rationalise and

simplify

Articulate and

promote

Innovate and

respond

Wrap upWrap upWrap upWrap up

Any Questions?