rules of the game… every question is worth 1 point everyone must answer their own question…you...

Rules of the Game…

Every question is worth 1 point

Everyone MUST answer their own question…you can share ideas on the double value questions.

Which one of the promotion elements is

the following…. Skywriting over a football stadium.

Advertising

Promotion has 3 roles in marketing, name them:

InformRemind

Persuade

What percent of purchases made by the average

supermarket shopper are unplanned?

80%

It is estimated that the average person is exposed to over _____________ promotional

messages every week

3,000

What is a non-paid form of communication about a business or

organization or its products and services that is transmitted through a mass

medium called?

Publicity

What is any paid form of non-personal communication sent through a mass medium by an organization about its

products or services?

Advertising

List 4 different types of mass media or mediums:

Answers will vary…..tv, radio, print, internet, billboard, transit media

Double Value….do you want to take the risk?

You can pass to the other team, but if you get it wrong, you lose 5

points too….?? What does Mrs. Piotrowski say all the

time as you walk out the door?Bye everyone, have a good

day, see you tomorrow.

True or False? Consumers remember every

promotional message they receive.

False

True or False?

People will not purchase a good or service until they know its characteristics and benefits.

True

True or False?

Encoding is putting a message into language or symbols that are familiar to the sender.

False

True or False?

Publicity is always initiated or approved by the advertiser

False

True or False?

Before any steps are taken in preparing a promotional plan, the promotional budget must be determined.

False

True or False?

The target market is critical to selecting an appropriate promotional mix.

True

List 1 advantage of publicity

Creates goodwill for an organization, product or service. Good will is the customer’s position feelings about an organization, product or service. Ie: Disney – works hard to maintain a positive image as a good, wholesome source for family entertainment.

List 1 disadvantage of publicity

The organization has little control over it. They cannot cancel or change the reports…the same car co that enjoys publicity when the media reports new safety features doesn’t welcome a report about the high incidence of accidents with its cars.



points too….?? List 2 sports Mrs. Piotrowski will

NEVER watch in person or on tv.Golf, bowling, curling, billiards,

boxing

The most common type of promotion is

Advertising

True or False?

Advertising is impersonal

True

What is the interference that can cause the message to be

interpreted by the receiver called?

Noise


the following…. A coupon for 50 cents off the purchase

price of toothpaste.

Promotion



points too….?? When Mrs. Piotrowski really wants to

treat herself, what does she do? (may include 1 or 2 items…yes school appropriate)

Manicure/Pedicure Buy purse or shoes


the following…. A shoe salesperson suggesting the

purchase of shoelaces to a customer.

Personal Selling

What is the blend of the elements of advertising, personal selling, publicity,

and sales promotion into a strategy for delivering a message to the target

market called?

The Promotional Mix

What is Interpreting the message or symbols and

converting them into concepts

and ideas called?

Decoding

What is the receiver’s reaction or response to the source’s message called?

Feedback

What is interpreting the message or symbols and

converting them into concepts called?

Decoding

What are the 4 elements of the Promotional Mix?

AdvertisingPersonal selling

PublicitySales promotion.

Do many companies rely on only one type of

promotion?No, It would be very unusual for an

organization to rely on only one type of promotion

List the 4 Factors that Affect the Promotional Mix

Marketing Mix Resources Policy and Objectives Target Market

What is a target market and give me an example of one in this

room.

The specific audience the marketer is trying to reach.Ex…high school girls, boys, juniors, seniors…teachers.

Give me an example of a policy that a company and/or group might have to followExample – Ryan’s Family Steakhouse philosophy was that a good product and word-of-mouth from satisfied customers reduce the need for promotion or a company’s CEO’s believed they never had to advertise on tv.


You can pass, but if you get it wrong, you lose 5 points too….??

What is one of Mrs. Piotrowski’s top characteristics in a student? (I’ve listed a few…it needs to be one of them)

Positive attitude, honesty, kind, hard-working, team player

What is another word for Resources?

Money


the following…. A press conference announcing a new

automobile safety feature.

Publicity

What are the 7 steps in promotional planning?

1. Analyze the Market2. Identify the Target Market3. Develop Promotional Objectives4. Develop a Promotional Budget5. Select the Promotional Mix6. Implement the Promotional Plan7. Evaluate the Results

What are the 4 stages of the Product Life

Cycle?

Introduction Growth Maturity Decline

Who is the originator of the message called?

Sender

What is the way the sender chooses to pass

along the message called?

Message Channel


You can pass, but if you get it wrong, you lose 5 points too….??

What is Mrs. Piotrowski’s favorite word? (no, not her favorite swear word)

Free or On Sale

Who is the person(s) the message is directed to

called?

Receiver

What are the 4 stages of the product life cycle?

Introduction Growth Maturity Decline

Please give 3 examples of noise

Competing messages, misinterpretation, radio static, poor quality printing.

What are the 2 types of Communication?

The two kinds of communication are interpersonal and mass communication.

Double Value….do you want to take the risk?You can pass, but if you get it wrong, you lose

5 points too….??

Who is Mrs. Piotrowski’s least favorite politician?

Governor Cuomo

What is Interpersonal Communication?

This involves 2 or more people in some type of person-to-person exchange.

Is usually 2-way, with the communicators having the ability to respond to each other (ex. Salesperson assisting you at a clothing store)

Frequently used in business-to-business marketing.


5 points too….??

List 4 things that bother Mrs. Piotrowski about students?

Answers will vary….bad attitude, lack of effort, swearing, cheating, being mean, bullying, not following up on a commitment….etc…

What is Mass Communication?

(at least 2 things) Involves reaching huge audiences

through mass media (TV, radio, magazines, etc.)

Not much direct feedback or interaction. Certain techniques are thus used by

marketers to gauge the effectiveness of their promotions: – ex. Coupons (cut out from the newspaper)

and “tell them Jack sent you” promotions.

What are the 4 elements of the Promotional Mix?

Advertising Publicity Personal Selling Sales Promotion

What are 3 advantages of Advertising?

Advantages:1. Reaches millions of people @ a relatively

low cost/person.2. Can reach many diverse geographic

areas & people simultaneously.3. Message can be repeated again and

again.

What are 3 disadvantages of

Advertising? Disadvantages:1. Cost – many companies spend

millions of dollars2. Target audience may not be in the

right place to receive the message; advertiser cannot control consumers’ viewing or reading habits

3. Impersonal

What are 2 advantages and 2 disadvantages of Personal

Selling? Advantages:1. Personal contact

allows for more information & persuasion.

2. Feedback from customer is immediate.

Disadvantages:1. Per-person cost;

personal selling reaches one customer at a time, one sale at a time.

2. Not every sales encounter results in a sale.

Activities or materials that offer consumers a direct incentive to

buy a good or service…what is this called?

Ex. Coupons, free samples, contests, notepads with a

company’s name.

Sales Promotion

What are 2 advantages of Sales Promotion?

Advantages:1. Generates immediate, short-term

sales.2. Used to support other parts of the

promotional campaign.


5 points too….??

Tell me 2 stories Mrs. Piotrowski has told you that contain a life’s lesson and what was the lesson

Answers will vary…there are many

What are 2 disadvantages of Sales

Promotion? Disadvantages:1. Cost – over $90 billion annually

is spent; if the promotion doesn’t create significant sales increase, the business will likely lose money on the product.

Why do some companies like to offer rebates as a

sales promotion? The rebate gets the person to

buy the product, however, quite often they forget to submit it for the rebate offer…therefore the company doesn’t have to pay anything back to the consumer.

List 3 examples of good publicity and 3 examples

of bad publicity Good….Buffalo Bills working for

Habitat for Humanity, McDonalds raising money for the Ronald McDonald house…

Bad….a sports person gets taught using steroids, drunk driving or stealing..

Who is the person(s) the message is directed to

called?

Receiver

True or FalseThe price of a product

affects the type of promotional mix.

True

True or FalseEven if a message is received, it will not

necessarily be decoded correctly.

True

Today personal selling is commonly used in which of the

following:industry sales, wholesale, door-

to-door selling, advertising

Industry Sales

Stickers on bananas and messages chalked onto sidewalks are

examples of…?

ambient advertising

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