Digital Marketing First 2011

Run a Consultancy Business

7 myths

Put the spotlight on

7 things we think valid

by reflex

In the digital sector, you must innovate

innovation is

mixing future with present

innovation that works

bundle mainstream things with new patterns

in business, it’s the ability to bring new relevant ideas in an existing ecosystem

we call it

organic innovation

In the digital sector, you must grow. Always.

*

* kereitsu

In the digital sector, you must structure the company hierarchically

according to the growth level.

In the digital sector, you must deploy a Sharepoint Intranet and run meetings

to communicate internally.

In the digital sector, you must follow a sequential process to manage

projects.

the end of

waterfalls

concurrent engineering

In the digital sector, you must take rational choices.

In the digital sector, you must apply best practices.

Don’t drown yourself in stencils. Dare. Invent.