run through the user-centric process
DESCRIPTION
A quick overview of the 5 step user-centric process we use. If you'd like to know more, join our London UX Workshop: Designing and Mapping User Journeys on April 30th 2014. Get involved here: http://bit.ly/N3C5gsTRANSCRIPT
RESEARCH: SETTING EXPECTATIONS
• Before you start thinking about the users or the site structure, it is essential that you get a clear outline from the clients as to what is required and expected.
• This will allow you both to plan the project & identify key deliverables.
RESEARCH: TALK & DISCUSS
• Focus groups work well as you can generate debate.
• Interviews will allow you to get direct opinions from people.
• Always good to use stats. Google Analytics allows you to understand traffic to the current websites.
RESEARCH: VISUALISE THE USERS
• When sketching the different users you need to think of the following options: • Name of user • Age • Education • Family background • Personality traits • User profile • Key motivations • Rhetoric • Decision Influences
RESEARCH: MAP OUT THE JOURNEY
Things to consider…
RESEARCH: STRUCTURING & MAPPING
ARCHITECT: SCREENS FLOWS
ARCHITECT: Hi-Fi WIREFRAMES • Hi-Fi wireframes are
detailed wireframes. • They aim to give a designer
& developer the exact layout to follow.
• The wireframes at this level need to be pixel perfect.
DESIGN: MOOD BOARDING
DESIGN: THE PAGES
EVALUATE: FEEDBACK FROM PEOPLE
Get the users to talk out loud! Tell me what you’re thinking?
1. Equipment 2. User, 3. Observer, 4. Equipment
EVALUATE: SURVEYS
EVALUATE: SURVEY
EVALUATE: ANALYSING & VISUALISING
IMPLEMENT: CODING
END RESULT: THE WEBSITE
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