running a business in our ever-changing world
TRANSCRIPT
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RUNNING A BUSINESSIn our ever-changing world
Course of Business EnglishLuiss Guido CarliAnno 2015/206
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START FROM A MODEL
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FIND OUT YOURVALUE PROPOSITION
“The price is what you paid, the value is what you get!”(Warren Buffet)
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DRAFT YOUR BUSINESS PLAN• Company• Product• Market• Competition• Marketing• Operations Management• Risk Analysis• Financials• Investments and Offer
…and choose your TEAM!
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IDENTIFY YOUR CUSTOMER BASE
• Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.• Market Analysis: Segment
1Segment
2Capacity xxx xxx
Potential xx xx
Volume x x
• Segmentation: Dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
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MANAGE YOUR NETWORKSSUPPLIERS CUSTOMERS
INVESTORS
• Create a 10 min Pitch Presentation for Investors
• Choose the right bank for your business financial plan
• Marketing Strategies on the 4P• Promotion• After Sales Services• Digital Adv• Etc.
• Benchmarking and touch base
• Buy low, sell high
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OUTLINE YOUR FINANCIALS
1) Revenue Streams and Cost Structures2) Free Cash Flows3) Assets and Liabilities
PRICING-COST-BASED-COMPETITION-BASED-NET PRESENT VALUE METHOD
RATIOSProfitability indicator: ex.Profit Margin (%)= ((Revenue-Cost)/Revenue) x 100DebtOperating performace Cash flow Investment Valuation Break-even point
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«TIME IS MONEY»
First Sales
Year 3
Set up of the
company
Year 2
Loan from the bank
Year 1
SET THE GAME PLAN
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TODAY BUSINESS CHALLENGES
EXTERNAL • High valuation • Environmental substainability and
CSR practices• Cash flows• Pricing power
INTERNAL• Transformational Leadership• Multiculturalism• Change Management
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THE LEGO STORY
Be internationalFoster ImaginationBe a simple and positive person
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EDITED BY
Teresa Bartolomei is studying Business Administration (MSc) at LUISS University of
Rome. She has also studied in Milan and Zurich.
To know more about her:https://it.linkedin.com/in/teresa-bartolomei-0baa5742