running a successful communications audit by one clear message
DESCRIPTION
Business evolves over time as do stakeholders, audiences and communication channels. A Communications Audit can help your organisation become a better communicator.TRANSCRIPT
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A successful communications audit
Richard RicheB-BBEElevel 4 EME
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Communications audit ?Communications audit ?
Regular, systematic examination of current
communication practices and future needs
with a customer focus
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Know?
Johari’s Window
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Scope: What are your communication pain points?
Scope: What are your communication pain points?
• Internal?•External?•Combination?
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Customer elementsCustomer elements
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Strategy elementsStrategy elements
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People elementsPeople elements
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Audit processAudit process
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Audit process Audit process
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Report and implementReport and implement
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Required information
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