running evaluation presentation
TRANSCRIPT
-
8/9/2019 Running Evaluation Presentation
1/12
Carl Francis
13C-PPMedia Studies
-
8/9/2019 Running Evaluation Presentation
2/12
Running Plot Summary
Running is thestory of Shanice,a young girl in with
the wrong crowd.The film shows usa day in the life of atroubled youth, andthe one choice thatwill change her lifeforever
-
8/9/2019 Running Evaluation Presentation
3/12
Basic Information
Length: 4:38
Target Audience:
Males and Females
aged 14-21
Genre: Drama
Market
Segmentation: C2-E
-
8/9/2019 Running Evaluation Presentation
4/12
Market Research
Kidulthood: - We wanted
to create a drama basedaround the idea of the
daily struggles that youth
face. Kidulthood deals with
this issue giving a very
specific, detailed example of
youth and gang culture.
http://www.youtube.com/watch
?v=DEekOrsjFIA
Spin: This short film allowed
us to get a taste of how to
connote a multitude of ideasin a shorter space of time.
The film was based around
youth so it links well to our
product.
http://
shootingpeople.org/watch/film.php?film_id
=618
Trainspotting: Whilst this film
does not refer specifically to
youth culture, we were
interested in the idea of how
to use a voiceover and how
to effectively use a
voiceover. The opening
sequence of Trainspotting
gave us an example of how
to do this by juxtaposing and
intermingling diegetic sound
with the voiceover.
http://
www.youtube.com/watch?v
=koP4O6QAzx4&feature=
PlayList&p
=5881F2BFCE68FA4C&playnext_from=
PL&playnext=1&index=1
http://www.youtube.com/watch?v=DEekOrsjFIAhttp://www.youtube.com/watch?v=DEekOrsjFIAhttp://shootingpeople.org/watch/film.php?film_id=618http://shootingpeople.org/watch/film.php?film_id=618http://shootingpeople.org/watch/film.php?film_id=618http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://www.youtube.com/watch?v=koP4O6QAzx4&feature=PlayList&p=5881F2BFCE68FA4C&playnext_from=PL&playnext=1&index=1http://shootingpeople.org/watch/film.php?film_id=618http://shootingpeople.org/watch/film.php?film_id=618http://shootingpeople.org/watch/film.php?film_id=618http://www.youtube.com/watch?v=DEekOrsjFIAhttp://www.youtube.com/watch?v=DEekOrsjFIAhttp://www.youtube.com/watch?v=DEekOrsjFIAhttp://www.youtube.com/watch?v=DEekOrsjFIAhttp://www.youtube.com/watch?v=DEekOrsjFIA -
8/9/2019 Running Evaluation Presentation
5/12
Planning
Storyboard: Using CellTx, we were ableto create a Digitalstoryboard, allowing usto plan our shot types, camera positioningand plan the placement of theprotagonists. Even Though we had tochange our setting from time to time dueto the fact that the location wasunavailable (i.e the park was closed), itstill helped us to explore the possibilities
of our Camerawork. Also the actors weused for the storyboard were either notthe same person they would be playing inthe film or were not in the film altogether,howerver, we still thought that it was avaluable experience as we were able toget a glimpse of what our film could looklike.
-
8/9/2019 Running Evaluation Presentation
6/12
Poster Redrafts/Script RedraftsHow we got the red effect in Adobe
Photoshop:
1.Image Adjustments Threshold
2.Image Adjustments Channel Mixer-
Move Red bar to middle
3.Image Adjustments Invert
4.Image Adjustments Channel Mixer-
Move Red bar to middle
5.Image Adjustments Invert
What the red effect does: Red representsanger, an emotion which all of our
protagonists would be all too familiar with.
We decided that it would be best to show
the protagonist in red as it reflects her state
of mind when she stabs Nicole.
-
8/9/2019 Running Evaluation Presentation
7/12
Running How does it use, develop and/or
challenge Forms and Conventions of real
media products? Typical of genre: The film represents youth negatively (a common
representation in the majority of todays media). This affect has beenachieved by reflecting the stereotypes shown in contemporary media.
Toderov Our film does not conform to Toderovs theory whilst thereis an equilibrium and a disequilibrium, we chose not to return to an
equilibrium, as we wanted a degree of verisimilitude in our film;sometimes things dont always work out the way you expect them to.
Propps character types Whilst we have studied Propps work, wechose not to give our main protagonist a specific type. We wanted anactive audience; an audience that would decide for themselves thetype of character that Shanice is.
Use of a female protagonist different to what we saw in the otherproducts we looked at.
-
8/9/2019 Running Evaluation Presentation
8/12
How effective is the combination of the film,
the film poster and the film review?
The common link between the film, article
and poster is the theme of red. Red
represents anger and hatred, an emotion
which our protagonist would be all too
familiar with.
-
8/9/2019 Running Evaluation Presentation
9/12
Target Audience
This film would be aimed primarily at
youth, both those who can relate to the
characters in this film and those who
wouldnt be able to comprehend the
reasons why the protagonist would lash
out in the way that she did.
-
8/9/2019 Running Evaluation Presentation
10/12
What have you learned from
audience feedback?
Questionnaire Our questionnaire
showed us that drama was a popular type
of film. Whilst comedy was extremely
popular, we realised that a comedy wassubjective and as such we felt that it would
be much harder to create a product which
everybody within our target audiencewould appreciate.
-
8/9/2019 Running Evaluation Presentation
11/12
How did you use media technologies in the
construction, research, planning and
evaluation stages?
Final Cut Pro We used this programme to create the film. Adobe Photoshop We used this programme to create our poster Adobe Indesign Indesign allowed us to create our film review Youtube.com This website allowed us to post our video online
Blogger.com We used this to record our progress Surveymonkey We used this website to get initial audience
suggestions. Celltx CellTx was a free programme that allowed us to create
scripts and storyboards which helped us to plan our work Microsoft Office (Powerpoint and Word) These programmes were
very helpful when typing up initial suggestions (such as thetreatment) and planning our ideas.
-
8/9/2019 Running Evaluation Presentation
12/12
Conclusion
I feel that the final productwas an effective and hard-hitting drama. Even thoughtime was our main
constraint (with regards toboth the length of time wehad to create the productand the 5 minute restrictionon the length of the film) I
believe that we havecreated a film that wouldmeet audience demands.