running for public office
DESCRIPTION
2013 Women in Business Conference - Alexandria, LouisianaTRANSCRIPT
Tobias WilhelmMember AAPC
Principal – Captivate Minds LLC
Marketing Guru & Political Strategist
• What are you trying to accomplish?
• Which office best fits these goals and your qualifications?
• Are you able to commit the time required for both campaign and term in office?
• Are you healthy enough, mentally and physically?
• Is your spouse supportive?
• Exploratory Committee– Host small gathering and ask questions– You can not run alone! Involve your core
support system!– In charge of asking tough questions and
being honest!
• 40/60 Rule – 40% will come through• Attendance does not equal support• Precincts and Constituents• Financial & People Requirements
• Form Follows Function
• Initial Campaign Structure:
– Campaign Manager
– Campaign Chairperson
– Campaign Treasurer
– Campaign Counsel
– Campaign Strategist
• Qualified Benchmarks
• Who are the opponents?
• What are the key issues to VOTERS?
• What is your platform? What is your position on key issues? How do you compare to others?
• Likely Voters? How many votes will it take?
• Analytical Observers
• Strategic Planners
• Will handle unexpected crises
• You should enjoy being around them & trust them
• Share general political philosophy
• Paid to ALWAYS tell YOU the truth
• Creative & Competent
• Issues
• Fundraising
• Grass Roots
• Media and Public Relations
• Public and Private Appearances
• Advertising
• Get Out The Vote
• Leader willing to take charge
• Confident in public setting
• Good with all types of people
• Able to take a stand on issues
• Good under pressure
• Remember: you can seldom please everybody!
• Prepared to win … or lose!
• Alexandria Mayor & City Council Seats
• Pineville Mayor & City Council Seats
• Rapides Parish School Board
• City Judge & City Marshall Alexandria
• City Judge & City Marshall Pineville
• Rapides Parish District Attorney
• District Judges
• plus several dozen other elected positions!
• Secretary of States Office - sos.la.gov
• Local Registrar of Voters Office
• Local Clerk of Courts Office
• Local Planning Commission
• American Association of Political Consultants – www.theaapc.org
• Call 318-709-9800 xt 701
• Email [email protected]
• Visit CaptivateMinds.com
• Find Tobias Wilhelm and his company Captivate Minds on Facebook, LinkedIn and other social media
• This Presentation is available at www.slideshare.net/CaptivateMinds
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