running race and walk event promotion presentation

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0 We have helped many races around the country increase their race day revenue 15% to 50%, and in some cases quadruple their investment. We do this by solving three inherent problems within the industry today.

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Page 1: Running Race and Walk Event Promotion Presentation

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We have helped many races around the country increase their race day revenue 15% to

50%, and in some cases quadruple their investment.

We do this by solving three inherent problemswithin the industry today.

Page 2: Running Race and Walk Event Promotion Presentation

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Problems Facing Running Races and Walks:

1) Race registrations are leveling off. Too many choices – lots of running races.

2) Sponsorship revenue is stagnant or declining. Same ol’ choices – no return on investment.

3) Races are not standing out from their competitors.Just like in any other business…

races must find a way to STAND OUT from the others and bring more value.

Page 3: Running Race and Walk Event Promotion Presentation

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How do we solve these problems?1) Race registrations are leveling off.

Four weeks prior to the start of your race throughout the County for 40-hours every week at the highest exposure times.

2) Sponsorship revenue is stagnant or declining. We provide (6) different Sponsorship Activations and (21) different Sponsorship

Opportunities that bring Value that extends beyond the Event itself.

3) Races are not standing out from their competitors. No one else can provide what we can provide on Race Day Period, Exclamation Point.

End of Story.Our Media Vehicle is the ONLY form of marketing on the planet that brings an ALL in One

Happiness Solution.

Page 4: Running Race and Walk Event Promotion Presentation

0What Do You Get?• Your ads shown on two giant (9′ high x 16′ wide) video screens throughout McHenry County• 60 ad rotations per hour for 40 hours per week M-F for four weeks ($2750)• During the highest trafficked times (6am-9am and 3pm-8pm)• 4 hours of coverage on event day ($1000)• Video Camera for Live Video, Camera Operator on Event Day ($500)• Full Sound System and Wireless Microphone ($150)• Pre Race American Flag Video National Anthem ($150)• Creation of 20 Custom Ads ($1900)• 6 Different Sponsorship Activations • 21 Different Sponsorship Opportunities • Custom Sponsorship Sales Deck to show to your prospective Sponsors ($150)• Live Social Media Interaction platform on the Big Screens ($500)

Page 5: Running Race and Walk Event Promotion Presentation

• Your ads shown on two giant (9′ high x 16′ wide) video screens throughout McHenry County• 60 ad rotations per hour for 40 hours per week M-F for four weeks ($2750)• During the highest trafficked times (6am-9am and 3pm-8pm)• 4 hours of coverage on event day ($1000)• Video Camera for Live Video, Camera Operator on Event Day ($500)• Full Sound System and Wireless Microphone ($150)• Pre Race American Flag Video National Anthem ($150)• Creation of 20 Custom Ads ($1900)• 6 Different Sponsorship Activations • 21 Different Sponsorship Opportunities • Custom Sponsorship Sales Deck to show to your prospective Sponsors ($150)• Live Social Media Interaction platform on the Big Screens ($500)

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Pricing

$3900

Page 6: Running Race and Walk Event Promotion Presentation

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Sponsorship Activations – Pre Race Citywide

Tie in your brand…

With the Event…

Each citywide sponsorship activation includes sponsor (large) with tag or logo (small) or race.

Page 7: Running Race and Walk Event Promotion Presentation

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Sponsorship Activations – Pre Race Citywide

Tie in race…

With your brand.

Each citywide sponsorship activation includes sponsor (large) with tag or logo (small) or race.

Page 8: Running Race and Walk Event Promotion Presentation

Pre Race Route• Cover Eight (8) Cities• 40 hours per week• Monday-Friday• Highest Traffic Hours (6am-9am and

3pm-8pm)• 60 ad rotations every hour• Ability to change messages instantly• Show animated or still ads• Track where and when all ads have

played in real time from your cell phone or computer

• Ads displayed on both screens to maximize exposure

• Park about 50% of the time in high traffic areas

• 100% Digital Video Screens• Guaranteed to get you noticed by

thousands every single day!

Page 9: Running Race and Walk Event Promotion Presentation

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Sponsorship Scoreboard

Your brand on lower third banner.

Each sponsor can show up to 3 different messages.

Page 10: Running Race and Walk Event Promotion Presentation

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Your brand on lower third banner.

Each sponsor can show up to 3 different messages.

Sponsorship Scoreboard

Page 11: Running Race and Walk Event Promotion Presentation

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• Shown on Race Day – 250 Times

• Each sponsor can show up to 5 different messages.

• Unlike Pre-Race Activations, Sponsor has 100% screen (does not have to tie-in with Race)

Big Screen Big Shot (Race Day)

Page 12: Running Race and Walk Event Promotion Presentation

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• Shown on Race Day – 250 Times

• Each sponsor can show up to 5 different messages.

• Unlike Pre-Race Activations, Sponsor has 100% screen (does not have to tie-in with Race)

Big Screen Big Shot (Race Day)

Page 13: Running Race and Walk Event Promotion Presentation

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• Shown on Race Day – 200 Times• Each sponsor can show up to 3

different messages.

Live Video as runners cross finish line

Sponsor banner ad… seen by all who finish strong!

Finish Line Cam (Race Day)

Page 14: Running Race and Walk Event Promotion Presentation

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• Shown on Race Day – 1350 Times before, during and after race!

• 3 Custom Templates Created• Build Social Media followers• Create interactive conversations!• Fully Moderated

Live Tweets, Facebook posts on the Big Screen with your Sponsors #hashtag

Racers can see their pictures on the Big Screen!

Get Social (Race Day)

Page 15: Running Race and Walk Event Promotion Presentation

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• Shown on Race Day – 1350 Times before, during and after race!

• 3 Custom Templates Created• Build Social Media followers• Create interactive conversations!• Fully Moderated

Live Tweets, Facebook posts on the Big Screen with your Sponsors #hashtag

Racers can see their pictures on the Big Screen!

Get Social (Race Day)

Page 16: Running Race and Walk Event Promotion Presentation

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Custom Templates Created for you or your Sponsors

Get Social (Race Day)

Page 17: Running Race and Walk Event Promotion Presentation

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Pre Race Sponsors Video Message & Pump Up Video)

Page 18: Running Race and Walk Event Promotion Presentation

0So many Benefits – One Solution!

Page 19: Running Race and Walk Event Promotion Presentation

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(888) 674-1188

Spaces are filling up. Lock in your Event Date today.

www.GoLiteAds.com/Racing