running rivers waterpark & retreat
DESCRIPTION
Running Rivers Waterpark & Retreat. Joy Mikkelson Stephanie Tebbe Tanya Stillwell Abigail Weller Danielle Wahl Nicholas Nelson. Shipwreck Bay Water Playland Holiday Inn -Fargo, ND. Biggest Competitor?. Target Market. Families with young children only - PowerPoint PPT PresentationTRANSCRIPT
Running Rivers Waterpark & RetreatJoy Mikkelson
Stephanie TebbeTanya Stillwell Abigail Weller Danielle Wahl Nicholas Nelson
Biggest Competitor?Shipwreck Bay Water Playland
Holiday Inn -Fargo, ND
Families with young children only
Hotel guests and their visitors
Children’s Pool Parties
Not open to the public
Target Market
• Five slides• One pool • Chairs and tables surround the
pool• Hot tub • Cold beverages served at the
bar• Ping pong tables• Pool side rooms
Product/Service Offerings
The Holiday Inn Shipwreck Bay is located at the corner of 13th Avenue South and 38th Street South.
Map of Location
Visibility: Located on a corner Increased visibility on all four sides (signs) Large building with tower that stands out from
surrounding establishments Accessibility:
Entrances on all four sides for traffic going either direction
Turning lanes and lights Located on BUSY 13th Avenue Large number of parking spots for hotel guests Shipwreck bay (inside the hotel) is located in the
center, making it visible to all guests
Visibility and Accessibility
13th Avenue is extremely busy, in addition to I-29 being very busy (exit) as well
Traffic Info
At the intersection that the Holiday Inn is set at : There are 31,900 cars that drive through 13th Avenue and 2,850 on the side streets. (2012 Data)
Close to I-29, and in the heart of Fargo’s main shopping street
Not many other “kids” activities in the area
People visiting from out of town will have many restaurant options and shopping activities
More desirable for adults
How desirable is the location to the target customers?
• Pirate-themed• Tropical atmosphere• Fluorescent and natural
lighting• Warm, bold color tones• Trees, plants, and
greenery
Shipwreck Bay Store Layout
Shipwreck Bay Store Layout
Shipwreck Bay Store Layout
Not open to the public (pay and go) Marked difference between rates on Friday
and Saturday versus Sunday and weekdays Average room for Friday/Saturday $120.99 Pool view room for Friday/Saturday $157.99 Pool view room Sunday-Thursday $112.99) The pool area is available to rent our
privately
Shipwreck Bay Water park: Price
Pool Party PackagesReservations for Sunday-ThursdayPackage #1: 1-6 children $120Package #2: 7-12 children $180
children- Private party in Shipwreck Bay- Includes pizza party for the kids-Includes birthday T-shirt
Water park Packages
IHG Rewards Club Membership-Recognition for IHG Rewards Club
Members-There is both Gold Elite and Platinum Elite-Based on points system-Upgrades available to poolside rooms
Communications and Promotions
2 Treadmills, 2 stair-steppers, 1 recumbent bike, free weight set, 2 Elliptical Machines 10” monitors on all equipment with basic cable.
A/C Public Areas Acceptance of credit cards ATM/Cash Machine Bridal Registry Business Center Copier/Printer Courier Service Daily
Housekeeping/Laundry Dedicated Lounge Dry Cleaning E-mail & Internet Executive Suites Ice Machine Kids Eat Free Parking Porter/Bellman Restrooms Safety Deposit Box
available at Front Desk
Services
Quality & knowledge of salespeople: Accommodating when requested
Service
Pros-Cons:
Good for children under the age of 10Easy access for hotel guestsNot much for older childrenSmall pool area
Product/ Service
Questions?