RunOurCity

RunOurCity 全城街馬

October 2013

RunOurCity

- Sharpening teenagers’ body & mind

- Engaging community through street running

- Promote positive marathon spirits

We Are an NGO Focus On

Note: RunOurCity Foundation is currently in application of Ltd by guarantee and section 88 charity status

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Founded by Experienced Social Entrepreneurs & Runners

Completed Trailwalker

Completed 250km self supported Gobi March

Completed 3 marathons in Tokyo, Brighton, & San Francisco

Completed >10 times Trailwalker

Completed 250km self supported Gobi March

Completed >15 marathons worldwide

Completed Sundown 100Km in Singapore

Completed >10 times Trailwalker

Completed 250km self supported Gobi March

Completed ~10 Hong Kong marathon

First HK resident to finish North Pole marathon

Completed Sundown 100Km in Singapore

Currently Operating partner of Bain Capital Asia; Previously MD of Global sourcing & supply chain of Esquel Group.

1 of 3 Founders of 30s Group; founding Director & Honorary advisor of SVHK

MBA Harvard University

Currently executive in the Regal Hotel Group; Previously General Sales Manager of San Miguel; ~20 years in advertising, sales & marketing

Founding member of SVHK

Doctoral candidate of HKPU; MBA University of Adelaide;

Currently Founder and CEO of SVHK; Previously Head of strategy of a listed conglomerate

Honorary fellow of City University 2013; Young Global leader of World Economic Forum 2012; Top 10 outstanding young person HK 2011

Running experienceProfessional profile

Leong Cheung

Andes Leung

Francis Ngai

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What Are We Running For?

Through street running…….

Build physique -alignment -power -stamina

Strengthen self confidence

Focus will & mind

…..We promote the marathon spirit

Positive attitude

Can-do spirit

Community connectivity

Street running is easy, fun & cool

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Two Prong Approach

School Program

8 weeks to train teenagers

Volunteers from corporate, university and alumni to broaden students’ social network

All costs covered

Pilot started with 8 teenagers in Holland Hostel, Kwun Tong on Sept 30

Community 10km marathon

A goal for school programs

Engage community with volunteers, audiences & fun seekers

Raise fund & awareness for community NGO

Raise awareness for the Districts

To build positive momentum in the society!

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The 8 Weeks School Program

intensity

Time

Week 1 Week 8Body & Mind Training

Fu

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co

mm

un

ity

con

nec

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Know each other gamesBasic stretching to avoid injury

No elitism, but to learn, enjoy and eventually sustain running as part of life for everyone!!!

Task games thro’ running, Core muscles training

Alignment & breathing

Speed and endurance training

Recording own running experience

Street running to know our communities

Community/Street Running

In school or stadium

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How Does It Work?

What we provide

Detail program design

2-3 volunteers from corporate or university

Required transportation

Small souvenir for participants

What we need from school

Recruit 10-15 voluntary students for each program

Recruit Alumni who can help as volunteers

Confirm logistics (e.g. day of the week, time and etc.)

Consent from parents

The program builds students’ physique and their social network through corporate & alumni participation

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Other Countries’ Example - SRLA

Students Run LAhttp://srla.org/

WHAT IS SRLA?Students Run LA (SRLA) is a school-based mentoring and physical fitness program for at-risk middle and high school students in the Los Angeles area. The mission of Students Run LA is to challenge these students to experience the benefits of goal setting, character development, adult mentoring and improved health by providing them with a truly life-changing experience: The training for and completion of the ASICS LA Marathon. Students who participate in SRLA learn to set and achieve goals, make new friends and become part of a team, and gain leadership skills.

WHAT IS SRLA’S SUCCESS?Each year, SRLA bring hundreds of middle and high school students to the ASICS LA Marathon, and each year, more than 95% of them complete the entire 26.2-mile course. In March 2013, 99% of the 3184 SRLA runners completed the ASICS LA Marathon.Each year the majority of seniors who complete the Marathon with SRLA graduate from high school. In June 2013, 99% of the 693 SRLA seniors who completed the marathon with SRLA graduated from high school and 95% of them plan to go to college or university in September 2013.

In our 24-year history, SRLA has served more than 51,000 students in the greater Los Angeles area. SRLA is fortunate to have the help of more than 500 volunteer teacher/leaders who work closely with the students to help them succeed. And these students repeatedly tell us that, after participating in SRLA, they know that they can succeed, saying, “If I can complete a marathon, I can do anything!”

The program kicks-off in September and every month the students participate in community races throughout Los Angeles. They start with a 5K kick-off event in September, and then progress to a 10K, a 15K, two half marathons and an 18-mile run, which are intended to safely train and prepare them to run the ASICS LA Marathon the 3rd Sunday of March each year.

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Other Countries’ Example – DreamFar High School Marathon

DreamFar High School Marathonhttp://dreamfarhsm.org/

Dreamfar High School Marathon (DHSM) is New England’s first high school marathon training program. We are a Greater Boston-based program that teaches high school students that anything is possible, even completing a marathon. With hard work, perseverance and guidance from dedicated mentors, our runners realize their potential as they train for the Cox Providence Marathon.

DHSM is modeled after the wildly successful Students Run LA program. The inaugural team was made up of nine students from Newton South high school. They trained with DHSM to successfully complete the Cox Providence Marathon in Rhode Island. Over the last four years the program added 1 to 2 new school and experienced significant growth in student participation each year. To date, over 100 students from six schools in the greater Boston area have trained for and run the Providence Marathon with DHSM.

Training officially begins in October. Completing one mile is the first of many goals the students will accomplish. Each school trains in their own neighborhood during the week; starting in December all the participating schools come together and meet as one team: Dreamfar High School Marathon!

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The Proposed Community 10km Marathon – Kowloon East

Date: March 22, 2014 (Saturday afternoon) or March 23, 2014 (Sunday morning)Time: Saturday 1600-2000 or Sunday 0900-1300Route: 10km from Lei Yue Mun to Cruise Terminal (details in the next pages)

Foot Traffic - implication for public transportation:1. Race pack pick up: March 21 Friday & 22 Saturday, >5,000 foot traffic in a

designated location in Kwun Tong2. Event day estimated runners ~5,000; audiences along the route ~15,000;

participants at Cruise Terminal ~10,000

Crowd gathering points:3. Lei Yue Mun start4. 2 water stations along the route5. Cruise Terminal

PRELIMINARY

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Route 1

鯉魚門牌坊 經茶果嶺道 ( 天后廟 ) 經偉業街 海濱道 ( 九龍麵粉廠 ) 零碳天地 九龍灣國際展貿中心 啟德郵輪碼頭 ( 終點 )

Easier for road blockage

Not enough distance requiring a loop run in the Cruise Terminal

Can still engage community along the route

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Route 1

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Route 2

鯉魚門牌坊 經茶果嶺道 ( 天后廟 ) 經偉業街開源道 觀塘道 裕民坊 折返觀塘道 開源道 海濱道 ( 九龍麵粉廠 ) 零碳天地 九龍灣國際展貿中心 啟德郵輪碼頭 ( 終點 )

Ideal for community engagement

裕民坊 is iconic for the District, now a great moment for runners and the community to witness its current and the future changes

Perfect distance

More complexity involved in blocking the road

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Route 2

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Kowloon East Community 10KM Marathon

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Start & Finish

Start Starting Arch, backdrop, stage Mobile toilet Other standard race requirements

Finish Finishing Arch Area for yoga relaxation Mini-concert NGO/social enterprise and local community booths Food stand

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Marathon Du Medoc in France

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Tokyo Marathon in Japan