ANALYSIS OF RUPEESEED COMPANY

SIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE MBA PROGRAMME

BY HITESH PATNI2013108

SUPERVISORS: Mr. SAURABH PATEL Dr. JAGANATH MOHANTY

INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPURPGDM PROGRAMME, BATCH: 2013-15

ACKNOWLEDGMENT

Experience is the best teacher. Knowledge is one of the most important tools. Theoretical knowledge is proved right only often it is rightly applicable on practical base. Whenever a piece of work is completed successfully, a source of inspiration and guidance is always there for students. We take this opportunity to express our profound gratitude towards Rupeeseed for allowing us with this opportunity to perform our Summer Internship Program in their esteemed organisation.We would like to extend our deepest regards and gratefulness to Mr. Saurabh Patel, who was our Company Mentor. His exemplary guidance, monitoring and constant encouragement throughout the course of this study made the successful completion of this project possible. In addition to the subject matter, his counsel on various other issues enhanced our knowledge and outlook.It is my proud privilege to release the feelings of my gratitude to several persons who helped me directly or indirectly to conduct this project. I express my heart full indebtedness and owe a deep sense gratitude to my Faculty Guide Prof. Jaganath Mohanty, Institute of Management Technology, Nagpur for his sincere guidance and inspiration in doing this project. I extend my gratitude to Institute of Management Technology, Nagpur for giving us this opportunity.I also thank to all members working with me who have more or less contributed to the preparation of this project report. I will be always indebted to them. Finally I would like to thank everybody at Rupeeseed family for making me feel comfortable and helping me in every possible manner.

TABLE OF CONTENTS

Executive Summary.4Introduction.5-102.1 Dream2.2 Plan2.3 Core Values Objectives of the Study11Brief description of the concepts/models used and introduced in the study12-134.1 Capital Market4.2Investment4.3 Stock exchange

Introduction to Internship14-15Company Analysis16-216.1 SWOT 6.2Total Clients

Tabulation of Findings/Result22Interpretations and Conclusions/ Summary23Recommendations24Limitations of the Study26Scope for future improvements27 Bibliography

1. Executive SummaryI never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for five years.Warren Buffett

We are living in an era of money making, stock market where by with our analysis, judgement we can invest in the shares and can booked profit. You can definitely have a loss also. There are two faces of everything. So this SIP was based on the software named Rupeeseed. A software where the people will get proper analysis of all the shares, through different means and will tell the customers whether there will be profit for booking particular share or loss.It is completely for the share brokers who have clients of them, Besides there personal analysis they can can completely rely on this software and can refer there clients. The steps were like, Firstly appointment with the broker, Than installing the demo in there computer, Even many liked and took time for 3-4 days for analysing the software. Than if the broker wishes to buy it , then there were different packages for that.Rupeeseed is the software that completely benefitted to the clients and customers in the era where everybody wants profit in the share market. This internship echoes on the following variables: Needs of Marketing, Study of Share market, logics and thinking of customers when we talk about share market, profit making world.In the end, Rupeeseed has given opportunity to us for a onsite marketing, got knowledge of share market, convincing the customers, How to deal with different types of client, In negotiating time how to be positive, Different strategies of marketing.

2. INTRODUCTION TO RUPEESEEDAt Acumen, we believe that life is all about dreaming a big dream, planning how to make that dream come true and then working towards achieving it. That's why we made it our driving force. And that is what we help our clients and associates to do.

2.1 DreamCut to 1996: The Indian markets were still very small, largely unorganized, and more or less a closed & opaque market. A group of professional stockbrokers dreamed of changing that. The dream was to spread the equity market cult across the country and making investing a pleasant experience. The Idea was to take the markets to the investors instead of the investors having to come to the markets and to give them fair, transparent efficient & time bound services. It was with this dream that the Acumen group was born.

2.2 PlanA lot of planning was required to achieve the lofty dreams that the promoters had. The 5 most important areas were identified : Great Human resource. Entire range of financial products. Great Technology. Great Research and awareness program. Great Infrastructure & Reach.Once the fundamentals were identified, we set about the putting the plan into action. A good team was put in place, and HR policies were chalked out to fairly reward and retain our human talents.Memberships of all the leading exchanges, both in the capital markets (BSE & NSE for both Cash and futures segment), commodities markets (MCX, NCDEX and NMCE) and currency markets (NSE & MCX SX) were taken, as was that of NSDL for depository operations, and portfolio management license for managing client portfolios. We also took membership of DGCX, an international commodity and currency exchange based in Dubai. We are also members of the MCX SX.We now offer all financial products to our clients : Equity trading Commodity trading Currency Futures Interest Rate Futures Depository Services Mutual funds Insurance IPOWe conducted training programmes across the country to make investors aware of the changes happening in the financial markets and the opportunities that were opening up, developed in-house research that were sent to our associates on a regular basis. Technical calls for intraday trading and investments calls are regularly given to all our clients over mail, chat, SMS and trading platforms.Our service is customer oriented and so we believe the dictum: Customer is the king. This ensures that our service and support adorns a cutting edge experience while dealing with us.

2.3 Core Values

For the last 20 years we have been guided by our core values of Trust, Integrity and Transparency. We give utmost importance to the trust you place on us and we can assure you that we will do everything to uphold the trust and ensure our commitment.Integrity and transparency in dealing runs deep in our organizational culture. We are very committed to these values and we do not waver in any circumstances. To ensure transparency we have started many services which keep tab of every penny that our customer transacts with us. We are sending you daily sms of your account balance or to displaying you portfolio and ledger details in single click. All our tariffs are uploaded upfront including the tiniest details of the service tax and all the other levies. Our client are very clear of what they are being charged upon and at what rates. We have been in financial services since 1996 and have grown from strength to strength. This clearly demonstrates the trust and goodwill we have gained from our customers and other stake holders.

2.4 Products and Trading Platform

Rupeeseed, One of the most advanced trading platform in India. Rupeeseed Trading Platform is one of the trendiest, simple to use and technologically advanced online trading platform in India. It offers trading in multiple asset class across various exchanges. In Rupeeseed we focus only on one thing, how quickly and simply the client can execute trades and how we can offer technologically advanced features which will help the client in making better decisions and in turn more profitable investments.

www.rupeeseed.com provides the online web platform for accessing the markets. The user interface design and the technology architecture has created an elegant fusion which not only has the rich interface with most easy navigation, it also have a robust technology ensuring quickest access, stability and uptime and live streaming quotes. Our online web platform is highly recommended for first time users as it helps the users to place their orders in a very simple and efficient manner. The portfolio section keeps a tab on the amount invested and the total corpus as on date with the money what has been made. All ledger reports and contract notes are available in one single click.Rupeeseed online web platform has been designed to ensure that you get all the information what you needed in the quickest possible manner with minimal clicks. Our web platform stands apart in terms of simplicity, rich interface0 and the relevant info which we provide to our clients.

RapidrupeeRapidrupee is a very intuitive and feature rich trading terminal which gives the real trading edge to you. For the first time in India we have a trading system which correlates the historical data and the current market data to show you the real opportunities. rapidrupee is meant for well informed traders and dealers. rapidrupee is a new Analytics driven trading platform meant to give traders and edge. It combines intraday and historical data and has elaborate charts and technical analysis studies.With rapidrupee you can view your holdings, trade records, do real time fund transfer and much more. rapidrupee has a smart live scanner and trend scanner which captures the opportunities and shows it to the user the very second the event happens. Our users vouch for the ease and effectiveness of Rapid Rupee.

MobirupeeMobirupee is advanced mobile trading app available in Android and BlackBerry. It will be available in Windows mobile and Iphone very soon. mobirupee provides all the features available in Online Web Platform in your mobile. Trade wherever you go. With mobirupee all market news, information and real time quotes are available on your finger tip

RupeeliteRupeelite is meant for users who want quick access via mobile or desktop. It is also good for places where the internet bandwidth is very slow. It can be easily access even if the bandwidth is less than 128 KBPS.It has the entire feature as in Online web Platform minus the rich colors and images.Charting and AnalysisRupeeseed Trading Platforms provide in-depth technical analysis and studies. Get historical data in a single click. Our historical data handling ensure that you have negligible wait time while accessing historical data.Product and Offering Stocks, ETFs and Mutual funds Gold and Fixed Income Bonds Options Futures Commodities Future Currency Future Wealth Management and Advisory Services Demat Services Training in Capital Market

3. OBJECTIVE

To execute business for the Rupeeseed by selling online trading software: Marketing of the software and giving business to the firm by seeking different customers, giving them demo and selling of software. To study the various products of the company: Different products such as mobirupee, rapidrupee, to get knowledge about them. To know how to open and close the calls: Objective was how to start the deal with the lient and to how to end it. To learn the online terminal used for trading. It teaches us trading using the software which was onsite real terminal. To know how to handle various types of customers: Dealing with different types of customers and there logics, Clarifying them in all the ways, and to make them understand our software. To know various reasons for market fluctuations: Study of market and reasons of fluctuations of different shares. To gain practical knowledge of the market: Practical knowledge of market by working in a onsite live firm, knowledge of dealing with customers and there mind. To have a practical experience of working in a reputed organization: working in a rupeeseed, a reputated organization which has given the practical knowledge of all the spheres.

4. BRIEF DESCRIPTION OF THE CONCEPTS INTRODUCED AND USED IN THE STUDY4.1 Capital MarketCapital market is a market where buyers and sellers engage in trade of financial securities like bonds, stocks, etc. Capital markets help channelize surplus funds from savers to institutions which then invest them into productive use. Generally, this market trades mostly in long-term securities.Capital market consists of primary markets and secondary markets. Primary markets deal with trade of new issues of stocks and other securities, whereas secondary market deals with the exchange of existing or previously-issued securities. Another important division in the capital market is made on the basis of the nature of security traded, i.e. stock market and bond market.Capital markets have given one of the highest returns amongst all asset classes. Indian capital market is one of the advanced and robust capital markets in the world. It is heavily regulated and Indian capital markets provide settlement guarantee wherein there is no risk of default.From a economic growth of a nation too, capital markets play a very pivotal role. Capital markets are markets where people, companies, and governments with more funds than they need (because they save some of their income) transfer those funds to companies who require funds for new projects or expansions.It is generally advised that one portion of your savings should be in capital markets so as to ensure maximum overall returns.

4.2 Investment The money you earn is partly spent and the rest saved for meeting future expenses. Instead of keeping the savings idle you may like to use savings in order to get return on it in the future. This is called Investment.

Why invest? One needs to invest to: Earn return on your idle resources Generate a specified sum of money for a specific goal in life Make a provision for an uncertain future One of the important reasons why one needs to invest wisely is to meet the cost of Inflation. Inflation is the rate at which the cost of living increases.The cost of living is simply what it costs to buy the goods and services you need to live. Inflation causes money to lose value because it will not buy the same amount of a good or a service in the future as it does now or did in the past. Various options available for investment Physical assets like real estate, gold/jewellery, commodities etc. Financial assets such as fixed deposits with banks, small saving instruments with post offices, insurance/provident/pension fund etc. or securities market related instruments like shares, bonds,debentures etc. 4.3 Stock Exchange The Securities Contract (Regulation) Act, 1956 [SCRA] defines Stock Exchange as anybody of individuals, whether incorporated or not, constituted for the purpose of assisting, regulating or controlling the business of buying, selling or dealing in securities. Stock exchange could be a regional stock exchange whose area of operation/jurisdiction is specified at the time of its recognition or national exchanges, which are permitted to have nationwide trading since inception. NSE was incorporated as a national stock exchange. Equity/Share Total equity capital of a company is divided into equal units of small denominations, each called a share. The holders of such shares are members of the company and have voting rights.

5. INTRODUCTION TO INTERNSHIPLearningThe first step in the internship process begins with the understanding of the financial market and learning the tools of the software. Initially we had a brief understanding of the financial market and derivatives. We went for textbook learning which included: Financial Market: A beginners module Securities Market (Basic Module) Derivatives Market ModuleThen we appeared for online practice test on Financial Market: A Beginners Module.After that our account were opened through which we got access to all the tools i.e., rupeeseed.com, rapidrupee and mobirupee. We used the software and learned about the various tools and its unique features and offerings such as Trend Scanner, R and S Symbol Watch, Unusual volume, Intraday Recovery/Fall, Open vs High Low, Top Gainers and Losers(both for intraday and history), etc. Then we had Skype demo.

Marketing (Field Experience) The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing and Business development which is my core job at Rupeeseed. Initially, we received the details of the clients (brokers and sub-brokers) present in Indore along with the business FAQ containing the details like business objectives during internship, rupeeseed offerings, terms for franchisees, incentive etc. We were asked to call the clients from the list provided and take appointment from them. We initiated by calling clients as instructed by company guide but in most of the cases we got negative responses. Reason being: Clients were not willing to talk; Some numbers were switched off; Few were wrong numbers; It was quite difficult to explain the analytical and technicality of the software in phone. So, we decided to approach directly to the clients which worked. We visited the clients, in groups of two, directly. Most of the clients we met allowed us to introduce our product to them. After meeting with the client, we gave them demo of our software explaining different tools like Trend Scanner, R and S Symbol Watch, Top Gainers and Losers, Intraday Recovery/Fall, Unusual Volume, Time and Sales, Charts etc which helps in making decisions regarding investments i.e., in which stock to invest and were not to invest. Also we try to explain them the unique offerings our products provide like Covered Calls, Take Profit Stop Loss, Trailing Stop Loss and much more. As our software is majorly data analytical based and easy to understand, its turning out to be good experience with the customer. Once the customer is satisfied or shows interest in our product we help them by installing a 7 days demo version of our software in their computer.

MARKETING (MAJORLY OF SOFTWARE -RAPIDRUPEE)The marketing has got a very prominent role as far as survival and growth of a company is concerned. Financial Marketing and sales (Business Development) in Capital market is my core job at Rupeeseed. Making calls and getting appointments, then meeting clients and briefing them about the software along with its unique features and core competencies. Next is the installation of software on clients respective platforms. The next very important phase which I concluded is follow-up and then is the conversion stage.

MARKETING PROCESS FLOWCHART

The internship project in the very beginning has provided a training session that gave a brief knowledge of capital services and this will continue till the process will go on

6. COMPANY ANALYSIS

Rupeeseed

Rupeeseed is the first online trading system in India available in both English and Hindi. It is an online share trading platform which is usable by both layman and advanced users. It primarily focuses to provide qualitative and quantitative features which will assist them in decision making while share trading. The systematic approach implemented in Rupeeseed Online share trading software will ensure our clients chances of making profitable trade. Our simple and concise online software will make your share trading process a different experience. The online transactions through our website will be highly secured. We have also implemented online demo pages for the customers to navigate so that they get a clear cut picture about our online share trading software. Rupeeseed offers trading in NSE Equity, NSE ,BSE Derivatives.

6.1 SWOT ANALYSIS OF RUPEESEEDSTRENGTHSWEAKNESS

Products PMS Services. Technology Online fund transfer. Research reports. Clients Recommendations from clients. Free Demat a/c opening. Low annual maintenance charge

High brokerage charges but now they have overcome this by a new prepaid scheme in which brokerage is reduced to half.

OPPORTUNITIESTHREATS

Huge market.

Volatility of the share market. Competitors.

6.2 Total clients

S.No.NameContact no.AddressStatusRemarks

1Nirmal bang0731-4254809Corporate HouseActiveDemo installed

2Swastika investment0731-2562284Navneet Darshan towerFollow up

3UDS SecuritiesRace Course RoadDrop

4Exclusive Securities0731-3044222Silver mallDrop

5Flora securities9907456070Dawa BazaarFollow upDemo installed

6Only profit trading3rd floor, Diamond trade centerDrrop

7Kassa SecuritiesAbove punjab jeweller, opposite TIDrop

8Intec Capital pvt ltd0731-4202187203, 2nd Floor, Diamond Trade center, new Palasia, Indoredrop

9Network Stock Broking0731-4213165South tukoganjDrop

10NIRMAN SHARE BROKERS PRIVATE LIMITED9009993618124 Starlit towerDrop

11IndoThai Securities0731-4255800Dawa BazaarFollow up

12Param paisa securitiesM.G RoadDrop

13Pumarth Credit & Corp LtdGPOClosed

14Money ManagerM.G RoadFollow up

15Agrawal FinancialAnnapurna RoadDrop

16Agrawal CommoditiesMaharani RoadDropIntersted in commoditites only

17Exclusive Securities8109262655Bhakt prahlad nagarFollow up

18Angle BrokingCommerce house,Dropnot interested

19India Infoline (IIFL)balaji corporate buildingclosed

20Shelly Shares and Securities0731-3012516M-10, Navneet Darshan, Old PalasiaDrop

21Reliance SecuritiesBansi Trade CentreDropNot Interested

22Kotak SecuritiesUG 55/56 Bansi Trade CentreDropHas own software

23Arihant Capital Ltd308 D-k-1 Scheme no 74DropHas own Software

24Aditya SecuritiesPlaliaka PlazaClosed

25Premium Securities and InvestmentRace Course RoadClosed

26Arihant capitalNear silver mallclosednot Interested

27Emkay SecuritiesNear silver mallDropnot interested

28Suyog Securities LtdApolo AvenueDropNot Interested

29Anand RathiApolo AvenueDropNot Interested

30Indira Securities LtdLaibaka Residency, Near Navneet PlazaClosed

31Arihant Capital MarketChetak CentreDropNot Interested

32NBHC LtdCorporate HouseDropNot Interested

33BonanzaChetak ChamberDropNot Interested

34India Infoline (IIFL)315 A City CenterDropOwn Software

35Ashank Consultant0731-2432533206, MS A, New SiyaganjDrop

36Ramesh Jain & Associates9827068208109, MS-1, Block B, New SiyaganjDrop

37Tambi Securities Pvt Ltd0731-2535219206, Prem Trade Centre, Maharani Road, MTH CompoundFollow upLess Interested

38Mukul Investment0731-2544585Prem Trade Centre, Maharani RoadClosed

39Tarun Enterprises306, Bansi Trade Centre, 581/5, MG RoadClosed

40Ashika Stock Brokers LtdUG-11, Bansi Trade Centre, 581/5, MG RoadClosed

41Pioneer Financial Services0731-3920336611-A, Rajani BhawanDropNot Interested

42Edelwesis3rd Floor, DM TowerDropNot Interested ( own software)

43India Nivesh Pvt LtdLG-12, Bansi Trade CentreClosed

44SMC Global SecuritiesM-5, Mezzanine Floor, Commerce House, 7 Race Course RoadClosed

45Trifid Corporation253, Prem Trade CentreDropNot Interested

46TM InvestmentBansi Trade CentreFollow upWill Intimate

47Seraph Advisory Financial Services0731-4257258LG-20, Bansi Trade Centre, 581, MG RoadFollow upWill Intimate

48Ventura Securities Ltd9300647790Office No B1 & B2, 2nd Floor, Chaturvedi Mansion, Palasia, A B RoadDrop

49Asit C Mehta Investment Interrmediates Ltd731-4047163C/O Orbit Mall, Shop No 101/102, Scheme No -54, A Bclosed

50Indira Securities LtdOrbit MAll first floor AB roadDrop

51Tradeasy Broking LtdOrbit Mall, A B Road, Vijay Nagar, Indoreclosed

52R D Management731-4005359140 Orbit Mall, A B Road, A B Roadclosed

53Capital aim303, Orbit Mall Vijay Nagarclosed

54Skung(Somani Group)0731-4055777247, 2nd Floor Orbit Mall Vijay Nagardrop

55Networth DirectUG 10, Ground floor, milinda manore, RNT Margconvert

7. TABULATION/FINDING & RESULT

TABLE:

Drop26

Follow up and active15

Closed 7

Demo installed 7

Total55

Total clients under me were 55, Out of 55 demo was installed in 7 offices, out of which 1 was convert. Follow up and active clients were 15 , talks are going on with them so that they convert, and can take the benefit of the software. 26 were dropped which were not interested in the software.

Pie Chart:

8. SUMMARY

8.1 ConclusionThe SIP done by me at Rupeeseed has been a great learning experience. Working as a B2B sales person has given me an insight into the marketing of an organization. While doing the sales job, many were not aware of Rupeeseed brand and its services. Investors are showing a greater inclination towards investment in the capital markets either individually or through mutual funds. They perceive mutual funds as less risky because of their professional managers. Many investors want to invest in capital markets but they dont have time to keep a check on their portfolio all the time. This is where Rupeeseed can help as you dont have to check on it all the time and can set buy and sell price as per your wish. This SIP was very helpful in learning the deep insights and concepts of financial markets. Practical Knowledge : This SIP has given practical knowledge of working in a onsite project, given a experience of dealing with clients and given the insight about the marketing.

9. RECOMMENDATIONS

FeaturesRupeeseedSharekhanAngel BrokingIndia Infoline Limited Kotak Securities ICICI Direct

Supported ExchangesBSE, NSE, MCX, NCDEX, NSELBSE, NSE, MCXNSE, BSE, MCX, NCDEXBSE, NSE, MCX-SXBSE, NSE, MCX

Equity Delivery Brokerage0.45%0.50%0.40% to 0.10%0.50%0.49%0.55%

Equity Intraday Brokerage0.03%0.10%0.04% to 0.01%0.05%0.049%0.275%

Equity Futures Brokerage0.10%0.04% to 0.01%0.05%0.049%0.05% - 0.03%

Equity Options BrokerageRs. 1000.04% to 0.01%1% of Premium or Rs 100 per lot whichever is highRs 100Rs 95 - Rs 65 per lot

Retail OutletsNoYesYesYesYesYes

ChartingYesYesYesNoYesYes

Online DemoYesYesYesYesNoYes

3 in one accountNoNoNoNoYesYes

Online Live chatNoYesYesNoYesNo

Hindi Language InterfaceYesNoNoNoNoYes

Here are some important recommendations and suggestions to the organization based on the experience gained by me. I hope organization finds it useful. Brokerage This is considered as one of the most important factors that drives the brokerage industry. During meeting with the sub brokers it was realized that the brokerage rate is a little high from few others. .Rupeeseed being a new entrant in the industry must reduce it to attract more clients. Promotion This has become a very important mantra for the success of any business. Rupeeseed has not promoted its products as other firms do because of which awareness is not there and attracting new customers is much more difficult. Print Media, Electronic Media etc can be easily used for the promotion purposes. New Schemes Though the degree of differentiation in these products is low in this industry, so Rupeeseed can attract new customers by introducing new and innovative schemes like targeting housewives who have a substantial amount of saving and want to spend somewhere to get good returns. Schemes targeted to college students as well as small shopkeepers can give Rupeeseed an edge over others. Corporate Tie-ups The organization can focus on more and more corporate tie-ups and employees of those organizations can be targeted. This helps the company in building good relationship with their employees, our organization in generating business and the employees will get services at their doorstep without any effort.

10 LIMITATIONS Fluctuations in the market : Due to election period and election result are pending. People cant predict whether to invest or wait for some time, They even tell us that we are doing our training (SIP) at very wrong time. Time Limit: The time available for the project was just 2 months and this field is too vast. There are so many stocks, Mutual funds, policies, real estate etc. to study and number of sub brokers to visit in this duration which was very difficult to convert and give services in this duration. While telecalling sometimes the clients do not give positive response, may be because they are really busy or may be not interested in the trading software. Risk Factor : While cold calling when we met the owners of big shops. They said that if they had spare money they will invest it in their shops and not in the share market. They don`t want to take risk. Rupeeseed is a startup company and not very famous so it was hard for unknown people to trust on this company software. Cost : Rapidrupee cost around 18000/- for yearly subscription, many people finds its very costly because there are many software in the market with very low cost.

11. SCOPE FOR FUTURE IMPROVEMENTIn the Indian retail brokerage industry, the regulatory framework and investing guidelines have been clearly stated by SEBI. The brokerage firms compete with each other on the basis of few factors such as Brokerage Charges Technological Advances Providing personalized services to the clients etc. However, some other factors remain uncovered. Greatness of Research data Clients still have not been able to fully trust the tips given by the research development of Rupeeseed. While interacting with them I found out that they wont trust one single analytics for all the components involved. This can b improved by giving the best in every field in a single platform. Number of Branches in the Country The increase in number of outlets across the country would give rise to high brand recognition and also creation of brand equity. Since the company is a new entrant, it is very important for the company to promote its products and services, as well as increase its brand awareness. Gearing towards frequent visitor The main stress of business at the present stage is concentrating on the number of accounts of the existing clients. However many of them may not be active. Thus more emphasis should be laid in future on concentrating on frequent investors and also reactivating off dead accounts lying with the office.

Bibliography https://www.rupeeseed.com/ en.wikipedia.org/wiki/Capital_market www.capitaline.com http://www.nseindia.com/education/content/module_ncfm.htm