Internet Marketing made Easy

Image: Clarke Internet Marketing.

Rene LooperBackground in Retail (Dutch M&S)

Cluny Bank Hotel 1999-20064 star Hotel in Forres

TuMinds Ltd. 2006E-Tourism and Web 2.0 services

4TM Services 2007Training, Consulting and Speaking on connecting with your online customers

Creevale B&B 2008Virtual B&B, Inverness

Wikipedia:

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of

the target audience. Companies can reach a wide audience for a small fraction of traditional

advertising budgets. The nature of the medium allows consumers to research and purchase

products and services at their own convenience. Therefore, businesses have the advantage of

appealing to consumers in a medium that can bring results quickly. The strategy and overall

effectiveness of marketing campaigns depend on business goals

My e-commerce journey...

•Web site development

•Search engine optimisation

•E-marketing

•Site statistics

I'm always quiet in January and so was the B&B down the road, but......

Cluny Bank Hotel, Forres

Web site live since April 1999, hotel opened October 1999

•Online brochure

•Shop window

•Full access to web site

•Competition research Excellent competition! (lack of knowledge/no need)

• Internet is a great resource to borrow ideas from others!

•First 3 years business generated from internet averaged 80%

•14,000 visitors per year (40 per day) visiting 60,000 pages

•Use of 30 different email addresses

•Web counter, online booking facility, quick reply to email

•Attended workshop on “how to get more out of your web site”

•Important info on visitor behaviour

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Pages Visitors for the last 34 weeks

Page views

Visitors

This table shows the most viewed pages.Most popular pages

1 Home 12378 33%

2 Accommodation 6436 17%

3 Prices 5433 14%

4 Breaks 3305 9%

5 Location 2794 7%

6 News 2369 6%

7 Links 1845 5%

8 Hosts 1338 4%

9 Surroundings 1292 3%

10 Jobs 513 1%

37703 100%

This table shows the number of page views per country of origin of the visitor.

1 United Kingdom 24845 72%2 Netherlands, The 3122 9%3 United States 2763 8%4 Canada 613 2%5 Germany 541 2%6 Belgium 318 1%7 Sweden 312 1%8 Australia 287 1%9 France 262 1%

10 Switzerland 217 1%11 Norway 213 1%12 Italy 179 1% UK 72%13 Spain 163 0% Europe 15%14 Ireland 141 0% North & South America 10%15 Austria 134 0% Scandinavia 2%16 Poland 128 0% Australia/ New Zealand 1%17 Denmark 106 0% Asia 0%18 Japan 102 0% Africa 0%19 India 51 0% 100%20 Finland 46 0%21 Sudan 38 0%22 Russia 35 0%23 Lithuania 33 0%24 Greece 32 0%25 South Africa 31 0%

34712 100%

This table shows the number of visitors that have used a search engine to find your website.Search engines

1 www.google.co.uk 1523 61%2 www.google.com 383 15%3 search.msn.co.uk 176 7%4 aolsearch.aol.co.uk 130 5%5 uk.search.yahoo.com 112 4%6 www.google.nl 77 3%7 search.yahoo.com 28 1%8 search.ntlworld.com 24 1%9 search.msn.com 23 1%

10 www.google.ca 17 1%2493 100%

Add url

This table shows the websites which contain links that visitors used to enter your website.Websites

1 www.google.co.uk 7162 www.clunybankhotel.co.uk 5643 www.forresweb.net 2804 cgi.ebay.co.uk 2135 www.scotland-hotels.com 1796 www.findhornbay.info 1557 www.google.com 1388 www.forres-net.co.uk 1199 search.msn.co.uk 94

10 www.nltraveller.nl 7611 www.maltwhiskytrail.com 7312 aolsearch.aol.co.uk 7013 www.chefsinscotland.co.uk 6314 uk.search.yahoo.com 5215 www.undiscoveredscotland.co.uk 4716 www.4hotels.co.uk 3317 www.prikpagina.nl 3118 www.google.nl 3019 www.kinloss-raf.co.uk 3020 search.visitscotland.com 2421 www.golf-grampian.com 2122 uk.my.yahoo.com 1923 www.smoothhound.co.uk 1824 www.smiledesign.co.uk 1825 search.msn.com 16

Other 345Total 3424

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Other Google tools:

•Google maps

•Google alerts

•Google adwords

•Google dashboard

Tourism is changing....

The Internet is changing....

Customer behaviour is changing.....

How can your business benefit from these changes?

Tripadvisor:

Some facts:

Founded in 2000

30 million unique visitors per month....

20 million reviews of hotels, B&B's etc..

64% of travellers read reviews....

38% read professional reviews

Average score is 3.74 (out of 5)

How to manage your online reputation:

How to manage your on-line reputation:

14% vs

74%

How to make the most of free & easy to use web toolsHow to make the most of free & easy to use web tools

Tripadvisor:

Reviews

How to:

manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews

From Word of Mouth to Word of Mouse advertising......

WAYNalert

Thank you!

David and Rene

4TM Services for Tourism

www.4tm-services.com

Notes:

Add business to Tripadvisorhttp://www.tripadvisor.com/pages/getlisted.html

Blogger or Wordpresshttps://www.blogger.com/starthttp://wordpress.com/

Rene Looperhttp://www.linkedin.com/in/renelooperhttp://twitter.com/tumindshttp://www.facebook.com/rene.looper

Feel free to contact me: info@tuminds.com