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RURAL CONSUMER BEHAVIOUR

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RURAL CONSUMER BEHAVIOUR. Classification of Rural Consumers. Affluent Group Middle Class Poor. Profile of Rural Consumers. Literacy Lower purchasing power Influence Occupation Culture Language. - PowerPoint PPT Presentation

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Classification of Rural ConsumersAffluent GroupMiddle ClassPoor

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Profile of Rural ConsumersLiteracyLower purchasing powerInfluenceOccupationCulture Language

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