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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development
BTOP Rural Affinity Group Webinar
March 29, 2012
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
2
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Context How is investment in broadband infrastructure and broadband
adoption programs relevant to “rural economic development” Helps businesses reduce costs, expand markets Increases employment options
New businesses Expanded job opportunities for rural residents
Ingredients to promote rural economic development: Marketing Partnerships/collaborations Education
3
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Webinar Objectives
Share examples of how to market and promote the networks being deployed
Best practices to build and leverage partnerships with state and local stakeholders
Describe resources available to promote rural economic development
4
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Who’s in the audience?
5
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2: Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
6
BTOP and Rural Economic Development
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 20097
Paul W. LudwickProfessional Experience:
Paul is the Chief Executive Officer of NebraskaLink, LLC, a Nebraska middle-mile broadband provider that is owned by a consortium of seven Nebraska independent local exchange companies. The company supplies broadband transport and direct internet access to government, education, health-care, telecom, and enterprise customers.
Prior to NebraskaLink, Paul was with Sprint Corporation for 18 years in various technical, product, marketing, and leadership positions, where he was awarded five US Patents in diverse technologies. Paul worked with Rockwell Switching and Transmission Systems divisions for 10 years in technical and management roles before moving to Sprint.
Involved in telecommunication industry activities, Paul was elected to two terms on the Federal Communications Commission Interstate TRS Fund Advisory Council, where he served 4 years as Vice-Chair, and was appointed by Chairman William Kennard as a charter representative to the FCC Consumer Advisory Committee.
Paul graduated from Park University with a BS in Computer Information Systems and The University of Kansas with a Master of Business Administration and has been active in community service, most recently serving eight years on the Olathe (Kansas) Board of Housing Commissioners, with four years as chairperson.
Paul resides in Lincoln Nebraska with his wife Becky and daughter Brynn and has two sons, Preston and Parker.
Education & Certifications: University of Kansas- Graduate School of Business, Park University
Paul W. Ludwick
Chief Executive Officer at NebraskaLink, LLC
Contact Information:Phone: 888-893-2185
E-mail Address:[email protected]
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 20098
Dr. John L. Lewis Professional Experience: John has been active in university engagement activities for over 25 years, first in training teachers to teach
economics and as director of the Center for Economic Education at Ball State University, and then as Executive Director of the Illinois Council for Economic Education housed at Northern Illinois University. In his current role as AVP Administration and Outreach, he has overall management responsibility for all regional economic development, new initiatives in NIU Outreach and is actively involved in university’s new initiative in neutron and proton therapy to treat cancer.
John lead an NIU team that implemented a state wide economic development strategic planning process for the Illinois Department of Commerce and Community Affairs in late 1990 and early 2000.
John’s other experience includes completing market research studies for physician organizations and hospitals in northern Illinois, assisting hospitals in developing strategic plans, and assisting hospitals in identifying and developing agreement with strategic partners, managing the statewide economic strategic planning process for the Illinois Department of Commerce and Community Affairs from1997-2002, and working with numerous communities in completing economic development strategic economic develop plans and targeted industry studies.
For the past ten years, John has worked with the Rockford Register Star and the Rockford Area Economic Development Council to do a quarterly economic index of the region and to write an editorial on economic issues facing the region.
John also teaches economics of health care courses for the College of Health and Human Sciences at NIU. John makes frequent speeches on the state of the economy and on the US health care delivery system. He currently manages over $90 million in federal grants for projects related to health information technology,
broadband infrastructure, and proton therapy. Funding sources include the US Department of Commerce, US Department of Health and Human Sciences, and Department of Defense.
Education & Certifications: Ph.D. - University of Missouri-Columbia in Economics
John L. Lewis, Ph.D.
Senior Research Scholar
Division of Research and Graduate StudiesNorthern Illinois University
Contact Information:Phone: 815-753-0936
E-mail Address:[email protected]
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 20099
Bernadine Joselyn Professional Experience:
Bernadine directs the CK Blandin Foundation’s Public Policy and Engagement program area, where she leads efforts to facilitate the building of knowledge and catalyze community action around issues and opportunities that align with the Foundation’s mission of strengthening rural Minnesota communities, especially the Grand Rapids area.
A native of Minnesota, Bernadine spent the first 15 years of her professional life in Soviet (and then post-Soviet) Affairs. She served seven years as diplomat with the U.S. Department of State, where — after an initial tour in New Delhi, India — she was assigned to Moscow, Russia, and Washington, D.C., focused on the U.S.-Soviet/Russian relationship. After the collapse of the Soviet Union Bernadine left the diplomatic corps to work on international academic and cultural exchange programs with the International Research & Exchanges Board (IREX) and subsequently the Eurasia Foundation, where she oversaw a $5 million annual grant program.
In 2000 Bernadine returned to Minnesota to complete a second masters degree in public affairs at the University of Minnesota’s Humphrey Institute. She also has an undergraduate degree from the University of Minnesota and a master’s degree in international security policy and certificate in advanced studies from Columbia University.
Education:
M.S. in International Security Policy from Columbia University M.S. in Public Affairs from University of Minnesota
Bernadine Joselyn
Director of CK Blandin Foundation’s Public Policy and Engagement program
Contact Information:Phone: 218-327-8728
E-mail Address:[email protected]
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 200910
Dr. Bo BeaulieuProfessional Experience:
Lionel J. "Bo" Beaulieu has been director of the Southern Rural Development Center since August 1997 and also is professor of rural sociology in the Department of Agricultural Economics at Mississippi State University.
Dr. Beaulieu's professional efforts have been devoted to social capital resource issues in the rural United States and the South; the educational success of rural youth; e-commerce and entrepreneurship development activities; and the expansion of civic engagement in rural areas.
During his tenure at the SRDC, Dr. Beaulieu has introduced a number of innovative activities to the region and beyond. They include the: (1) launching of the National e-Commerce Extension Project (2) spearheading a national effort to strengthen the quality of web-based resources available to rural people (3) conducting evaluation research of the most promising strategies for bringing about social and economic advancement in low-wealth counties in the Mississippi Delta Region; (4) coordinating a national effort to strengthen regional economic development strategies in rural counties (5) creation of the Food Assistance Small Grants Program in partnership with the Economic Research Service -- now called the RIDGE Center for Targeted Studies @ the SRDC.
In partnership with the Kettering Foundation, the Farm Foundation and Everyday Democracy, Beaulieu and SRDC staff launched the Turning the Tide on Poverty initiative in 2010.
Bo is the author of numerous publications, including edited book volumes, book chapters and articles that address rural development, education and labor force issues in America.
Education: M.S. and Ph.D. degrees in Sociology from Purdue University
Bo Beaulieu, Ph.D
Director of the Southern Rural Development Center
Professor at Mississippi State University
Contact Information:Phone: 662-325-3207
E-mail Address:[email protected]
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development
NTIA Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
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NebraskaLink–Rural Economic Development
March 29, 2012
Paul LudwickChief Executive Officerwww.nebraskalink.com
Nebraska’s Broadband Network
Who we are….• A $16.5 MM BTOP Infrastructure grant awardee.
• A Nebraska “middle-mile” provider offering:• Carrier Ethernet from 10 Mbps to 10Gbps• MPLS• Cellular Backhaul• High speed direct internet access• Private Line TDM service (DS3 – OCn)• Over 30 points of presence within NE
• We serve:• Local exchange and wholesale carriers• State, county, and local government• Educational system – public, private, tribal, and college/university• Healthcare• Enterprise
The NebraskaLink Network
Economic ImpactInterconnections increase opportunities and expand the area served. Selling opportunities are created and competition is enhanced. Interconnections are a NebraskaLink priority.
LEC Networks: 22 • American Broadband, Allo, Arapahoe Telephone, Benkelman, Clarks,
Consolidated, Cozad, Frontier, Glenwood, Great Plains, Hamilton, Hartelco, Hershey, K&M, Nebraska Central, Northeast Nebraska, Pierce, Plainview, Stanton, Three Rivers, Windstream
Transport networks: 10• 360, Charter, AT&T Wireless, South Dakota Network, Iowa Network
Services, Verizon, Cogent, Hurricane Electric, Pinpoint, Unite Private Networks
Others: 2• State of Nebraska, University of Nebraska
Interconnection Tactics• Identify potential partners through state telephone association, other
organizations.• Contact general/operations managers directly. • Discuss the benefits and logistics of interconnection. • Identify potential meet points.• Encourage fiber meets where each party pays own costs.• Discourage the prerequisite of minimum purchase requirements.• Engage in direct discussion with State PUC/PSC and/or State CIO office.• Determine state network interconnection requirements and POPs.• Undertake expense to connect to the state network.• Participate in state circuit bidding process/maximize the interconnection.• Engage university system IT managers.• Gain understanding of university and educational networks.• Identify and undertake interconnection with university and educational
systems.
Economic Impact-Education and Government
• NebraskaLink is partnering with the State of Nebraska to deploy Ethernet to over 120 public, private and tribal schools and colleges.
• 110 K-12 public and private schools• 12 state/community/tribal colleges
• NebraskaLink is an essential provider in Nebraska’s Healthcare and Tele-health networks.
• Connect over 35 healthcare facilities• Backbone network provider for Tele-health network
• By 2013 NebraskaLink will serve over 50% of the government agencies in our area.
• Over 30 State agency offices• 9 Libraries or more (in partnership with the NE Library Commission)• 10 City/County offices
Education and Government Tactics
• Relationships, relationships, relationships.• Consider hiring a sales executive that has positive relationships in place.• Engage PSC/PUC, State CIO Office, State Purchasing, State University
system managers.• Share your story, your mission, your capabilities, what you offer.• Understand your customer’s needs and discuss future goals and plans.• Make your customer’s success your mission.• Participate in on-line procurement bidding. Get on bidder’s list for telecom
services.• Build positive history with your customer.• Remember that the relationship is long-term and that telecom service
contracts are cycles of 3-5 years. Show your customer that you understand.• Be patient. Building trust and productive business relationships with state and
local governments takes time.
Economic Impact
Community Development
• Nebraska communities are working to attract IT, data, and call center based businesses to their communities.
• NebraskaLink works directly with the economic development teams in communities all across Nebraska, from planning through implementation.
• We assist in delivering fiber to Data and Call Center “Parks” that the Nebraska communities are developing.
• City of Kearney data park and City of North Platte HughesNet call center are great examples for NebraskaLink.
Economic Impact
Broadband Adoption – Lower Costs
• NebraskaLink provides highly competitive Internet Access to the local access providers in the areas we serve. These providers in-turn pass along the cost savings to their consumers, promoting competition, and increasing bandwidth availability.
• The price of one Mbps of direct internet access is now roughly 50% of the price it was selling for at the time that NebraskaLink entered the market.
• We estimate that we will impact the availability and cost of broadband/internet services to more than 85,000 households and 8,000 businesses by increasing the availability of cost effective internet access to local internet service providers.
Economic Impact
Providing services for business that make geography less relevant:
• Cellular Backhaul - Fiber-to-the-tower services bring technology to the most remote areas, increasing cellular coverage and competition, and revenue flows into (and stays in) Nebraska-based business.
• Access to cutting edge services- :• Internet –based Business• IS-based business• Video/audio conferencing• Desktop Sharing
• Increased operational effectiveness and efficiency:• Flexibility - Voice/audio, video, and data on one medium• Model agnostic – centralized or distributed biz architecture• Take advantage of the Cloud• Deeper supplier pool
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Paul’s Top 3 Takeaways:
Encourage interconnects and make it easy to interconnect with your network. Make interconnects your priority.
Form relationships with community economic development organizations. Check in frequently. Get involved in initial planning.
Work with education, government, and health care systems. They have established networks and are always looking for more cost effective service and more options.
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
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Northern Illinois University andBroadband Technology Deployment
John L. Lewis, PhDSenior Research Scholar, NIU
Project Director, IBOP-NW
NIU Participation in Broadband Initiatives
NIUNet
IMBCA
NITT
TriLightNet NMBA
D ATA
Illinois Broadband Opportunities Partnership – Northwest
IBOP-NW
NIUNet - Northern Illinois University Research and Education Network.
NITT – Northern Illinois Technology Triangle for Economic Development.
IMBCA – Illinois Municipal Broadband Communications Association for Economic Development.
TriLightNet – A medical network for HIE development and healthcare.
NMBA – Northwest Municipal Broadband Authority – A municipal and education network.
DATA – DeKalb Advancement of Technology Authority – A BTOP funded grant for DeKalb County.
iFiber – The Illinois Broadband Opportunities Partnership – A nine county BTOP funded grant awarded to Northern Illinois University.
Illinois Rural HealthNet (IRHN)
Connecting over 150 HealthCare Facilities in Illinois
$22M Grant awarded to create the IRHN modeling NIUNet.
Used primarily for Health Information Exchange (HIE), Telemedicine and Telehealth.
iFiber and DATA
BTOP Funded Fiber Networks
Current Broadband Results
In three years NIU will have strategically planned and assisted in the build out of over 2,200 miles of fiber optics in Illinois.
Over 750 Community Anchor Institutions (CAIs) will have high speed broadband access capabilities.
In Northern Illinois, a 10 county region will have high speed broadband access capabilities directly into NIU.
NIU’s Philosophy
• Work with community and economic development organizations– Work with local government, E/D organizations,
local educational groups, health care organizations– Maximize economic and social impact of network
on the region– Work with anchor institutions to effectively
use the expanded bandwidth
NIU’s Philosophy (cont.)
• Develop private sector partnerships at the beginning– Regional ISPs are project partners and have contributed
cash and in-kind matches– Work with ISPs to provide last mile access– Assist in developing effective demand for broadband– Make sure the public sector investment is passed
onto end users– Develop working relationships with other partners as
necessary to serve the region’s broadband needs– Become last mile provider as needed
Policies and Practices
• Set up not-for-profit to manage construction and be responsible for network operations
• Work with the Partnership for Connected Illinois to do a market research survey of CAIs, businesses and households in the state to identify potential demand for service
• Work with the Partnership for Connected Illinois to develop an e-Team designed to market broadband services in the region
Revenue Impacts on Small Business
Firm Size % of Revenue fromInternet
0-19 18%
20 – 99 14%
100-499 16%
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
John’s Top 3 Takeaways
Developing partnerships with private telecommunications companies is time consuming and takes patience
Developing regional strategic alliances is critical for success
Building a broadband infrastructure is just the first step in providing accessible and affordable broadband to underserved and unserved areas
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Resources
iFiber: www.ifiber.org Illinois Rural Health Net:
www.illinoisruralhealthnet.org Northern Illinois University: www.niu.edu
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
35
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
36
Blandin Foundation
MN Intelligent Rural
Communities Project
Bernadine JoselynDirector of Public Policy and Engagement
Intelligent Community
A Framework for Broadband-based Economic
Development
Blandin Foundation is using the Intelligent
Community framework to drive adoption by
creating a “culture of use.”
MN Intelligent Rural Communities Project
A $6.4 million SBA BTOP project to drive broadband adoption and use in greater
Minnesota using the Intelligent Community economic development
framework
The Intelligent Community Forum
combines a broadband based economic
development framework with an international recognition program.
www.intelligentcommunityforum.org
“Dedicated to economic growth in the broadband economy for communities
large and small”
BROADBAND
KNOWLEDGE WORKFORCE
INNOVATIONMARKET ING
DIGITAL INCLUSION
The ICF Framework
Criteria for Progress
BroadbandAccess
Price
Use
Digital InclusionComputers
Public access
Training
Knowledge Workforce
Education and Training
Business – Education Partnerships
InnovationNew ways of creating and delivering products and services by all sectors
Systematic creation and support of new business enterprises
Marketing and AdvocacyMarketing to an external audience to attract investment and talent
Advocacy to an internal audience about technology, careers and other broadband economy factors
Why is this framework successful?
Brings diverse partners and stakeholders together around a larger vision
Magnifies the importance of collaboration between key public and private sectors
Demonstrates the “essential utility” nature of broadband and its support of economic development
People and groups love recognition!
MIRC Goals
Increase culture of use of broadband-based services
Increase efficiency and effectiveness of digital literacy training service delivery
Increase economic vitality in rural Minnesota communities
Partners and RolesBusiness Training
UM ExtensionMN Renewable Energy Marketplace
Citizen TrainingMN Learning Commons DEED Workforce Centers
OutreachRegional Development Commissions
SupportPC’s for PeopleUniversity of MN – CrookstonIntelligent Community Forum
11 Demonstration Communities
Utilizing the Intelligent
Community approachBroadband
Increased public access
Possible hotspot creation
Digital InclusionPublic access
Digital literacy training
PCs for People
Knowledge WorkforceMore access to WFC
Digital Literacy Training
Knowledge Worker Career information
Atomic Learning
InnovationNew uses of technology within business, education and government
Small business technology assistance
Assistance provided by MES and MNREM
Marketing/AdvocacyFocusing on internal technology advocacy
Local messaging
Community teams focusing on project development and implementation
Demonstration Communities
Upper MN Valley RDC
Willmar
Windom
Winona
Worthington
Benton County
Cook County
Grand Rapids Area
Leech Lake Band of Ojibwe
Stevens County
Thief River Falls
Demonstration Communities
Led by a Project Coordinator and local Steering Committee of key community stakeholders
Baseline utilization surveys
Community goal setting
Project identification
Project implementation
Supporting Local Action
Each community received up to $100,000 to implement at least 4 Intelligent Community projects
over 64 total implemented (7 per community)
Projects to fit into one of the Intelligent Community elements
At least one project to address digital inclusion
Matrix of community project summaries
available:
http://broadband.blandinfoundation.org/_uls/resources/DCProjectMatrix_July_2011.pdf
Supporting Local Action
Leadership development training and coaching
Topics: Working with volunteers; Sustaining action; Communicating with policy makers
Networking/relationship buildingNING
Convening/conferences
Information supportBlandin on Broadband blog
Monthly e-news
Some Outcomes So Far
Nearly 1,000 computers distributed to low-income families across 29 rural Minnesota counties
39% families of color70% unemployed head of household average annual household income = $11,071
More Outcomes..
Over 500 training events reaching more than 1,000 small rural businesses and training almost 2,000 business owners/employees
23.3% were female or minority-owned
More Outcomes..
Digital literacy training has reached more than 2,500 low-income learners
Adoption Outcomes
Broadband adoption rates for in MIRC demo communities have increased by 5.2%, compared to non-MIRC communities, with adoption rates of only 3.3%.
Big Picture:Statewide broadband resources
aligned
MIRC project has created common ground for government, schools and the private sector to collaborate and leverage strengths to deliver to rural Minnesotans high-speed internet access and ideas and skills for how to optimize its use.
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Bernadine’s Top 3 Takeaways
Relationships, relationships, relationships Broadband is the means, not the end It’s about culture change – helping people understand that
continuous learning and adapting is the “new normal” – and what tools are available to help them
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
More Resources about MIRC Project summary and background documents
http://broadband.blandinfoundation.org/programs/programs-detail.php?intResourceID=1060
Blandin on Broadband blogwww.blandinonbroadband.wordpress.com
MIRC videos: Journey to broadband in 3 MN communities"
Minnesota community leaders discuss needs for and successes of broadbandhttp://broadband.blandinfoundation.org/resources/videos-detail.php?intResourceID=1493
Blandin on Broadband YouTube channelhttp://www.youtube.com/user/blandinonbroadband
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
61
An Overview of Web-Based Educational Resources Related to
Broadband andE-Commerce
Bo BeaulieuSouthern Rural Development Center
Background about the Initiative
Launched in 2003 as a result of funding from National Institute of Food and Agriculture/USDA
The intent was to address the digital divide between metro and nonmetro areas of the U.S.
Felt the network of Extension educators could serve as a important conduit for promoting broadband/e-commerce information, education and adoption in rural America.
Two Major Hurdles We Had to Address
Few educational resources were available (in 2003) for use by Extension educators to support broadband/e-commerce outreach activities in their states/communities.
Equally serious . . . few Extension educators had the training or experience to deliver educational programs on broadband/e-commerce topics.
Our Response: Focus on Three Key Components
Develop Educational Resources
Provide Timely
Communication
Train Extension Educators
Why the Initiative RemainsRelevant Today
Major investments being made to expand broadband access across the U.S. landscape, including rural America NTIA USDA RUS FCC Philanthropic organizations And more
Our program complements these efforts by providing the educational backbone needed to increase the uptake in broadband adoption & e-commerce applications.
Community
Connecting
Communities
Business
Beginner’s Guide to e-Commerce
Electronic Retailing
Helping Artisans Reach Global
Markets
Business
Going Global: A Guide for
e-Commerce ExpansionWeb Site Basics: A Primer for Hispanic
Small Businesses
E-Commerce
& Experience Economy Strategies
Agriculture
Direct Marketing
of Food Specialty Products
Internet Strategies to Improve
Farm Business
Management
Government
E-Government
General
Security Squad: Keeping
Your Information Safe
Search Engine Optimization
Current Products Available on our Website
Connecting Communities
Provides information and tools that community leaders/citizens can use to identify, develop and implement projects that improve the: Availability of broadband connectivity
across the community; Ability of local organizations to use digital
technology to achieve their mission and goals; and
Capacity of individuals in the community to use digital technology to improve their social and economic well-being.
http://srdc.msstate.edu/ecommerce/curricula/connectingcommunities/
http://viewer.zmags.com/publication/6657b328#/6657b328/1
Security Squad: Keeping Your Equipment and Information Safe
http://srdc.msstate.edu/ecommerce/curricula/security_concerns/
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Bo’s Top 3 Takeaways Build it and they may not come . . . not without education and assistance
Land-grant university-based Extension educators can be valuable partners in helping promote broadband education and adoption of e-commerce strategies
Tap the free training resources available via the SRDC’s National e-Commerce Extension Initiative to help strengthen community-based broadband planning and e-commerce applications, especially in rural areas.
SRDC website: http://srdc.msstate.edu/ecommerce/
Sign up for eNews: http://srdc.msstate.edu/ecommerce/enews/
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
77
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
BTOP and Rural Economic Development Welcome Objectives Introductions Presentation 1: Paul Ludwick: NebraskaLink Presentation 2 : Dr. John Lewis: Northern Illinois University Q&A Presentation 3: Bernadine Joselyn: CK Blandin Foundation Presentation 4: Dr. Bo Beaulieu: Southern Rural Development Center Q&A Next Steps and Additional Resources
78
Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Additional Resources
White House Rural Council: http://www.whitehouse.gov/administration/eop/rural-council http://www.whitehouse.gov/sites/default/files/jobs_economic_security_rural_america.pdf
$15M Rural Jobs and Innovation Accelerator Challenge (deadline May 9, 2012): will support rural partnerships by identifying and leveraging local assets and strengthening linkages to industry clusters. Guidelines: http://www.rurdev.usda.gov/RuralJobsAccelerator.html
NIST: Manufacturing Extension Partnership Program (MEP): provides support to small manufacturers and small businesses: http://www.nist.gov/mep/find-your-local-center.cfm
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Additional Resources (continued)
Strategic Networks Group: http://www.sngroup.com/research-library/ http://www.sngroup.com/how-to-invest-wisely-4-key-guidelines-2/
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Next Steps
Slides will be distributed and posted on the Rural Affinity Group wiki: http://broadbandworkshop.pbworks.com/w/page/51036664/Rural%20Affinity%20Group
Rural Affinity Group sub-groups in formation: Value Proposition/Community Engagement (led by Libbey Scheible of Technology For
All) [email protected]
Join the Rural Affinity Group mailing list to participate in future events/webinars: email Karen Hanson at [email protected]
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Made Possible by the Broadband Technology Opportunities Program
Funded by the American Recovery and Reinvestment Act of 2009
Thank you for your participation!
NTIA Federal Program Officer contacts:Karen Hanson: [email protected]
Jean Rice: [email protected]
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