rural prjct report

8/2/2019 Rural Prjct Report

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PROJECT REPORT

ON

RURAL, EVENT AND DIRECT

MARKETING

TOPIC- IMITATION AND COUNTERFEIT

PRODUCTS

SUBMITTED TO: SUBMITTED BY:

Prof. DINESH WADHWA KARNIKA BHARGAVASHOMA ROYMBA(FT) IV SEMMAJOR- MARKETING


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COUNTERFEIT PRODUCTS:

Counterfeit products are often produced with the intent to take advantage of the superior value of

the imitated product. The word counterfeit frequently describes both the forgeries

ofcurrency and documents, as well as the imitations of works

ofart, toys, clothing, software, pharmaceuticals, watches, electronics and

company logos and brands. In the case of goods, it results in patent infringement or trademark

infringement. This takes advantage of the extremely high prices of illicit drugs and the relatively

low prices of common materials such as baking soda and oregano, as well as taking advantage of

the similarity in appearances that certain house-hold items share with certain illicit drugs.

Counterfeit consumer products have a reputation for being low quality.

The spread of counterfeit goods (commonly called "knockoffs") has become global in recent

years and the range of goods subject to infringement has increased significantly. Apparel and

accessories accounted for over 50 percent of the counterfeit goods seized by U.S Customs andBorder Control.

In a detailed breakdown of the counterfeit goods industry, the total loss faced by countries

around the world is $600 Billion, with the United States facing the most economic impact.

Some see the rise in counterfeiting of goods as being related to globalization. As more and more

companies, in an effort to increase profits, move manufacturing to the cheaper labour markets of

the third world, areas with weaker labour laws or environmental regulations, they give the means

of production to foreign workers. These new managers of production have little or no loyalty to

the original corporation. They see that profits are being made by the global brand for doing little

(other than advertising) and see the possibilities of removing the middle men (i.e. the parent

corporation) and marketing directly to the consumer.

Certain consumer goods, especially very expensive or desirable brands or those that are easy to

reproduce cheaply, have become frequent and common targets of counterfeiting. The

counterfeiters either attempt to deceive the consumer into thinking they are purchasing a

legitimate item, or convince the consumer that they could deceive others with the imitation. An

item which makes no attempt to deceive, such as a copy of a DVD with missing or different

cover art, is often called a "bootleg" or a "pirated copy" instead.

To try to avoid this, companies may have the various parts of an item manufactured in

independent factories and then limit the supply of certain distinguishing parts to the factory that

performs the final assembly to the exact number required for the number of items to be

assembled (or as near to that number as is practicable) and/or may require the factory to account

for every part used and to return any unused, faulty or damaged parts. To help distinguish the
http://en.wikipedia.org/wiki/Currencyhttp://en.wikipedia.org/wiki/Documenthttp://en.wikipedia.org/wiki/Arthttp://en.wikipedia.org/wiki/Toyshttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Pharmaceuticalhttp://en.wikipedia.org/wiki/Watchhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Logoshttp://en.wikipedia.org/wiki/Brandshttp://en.wikipedia.org/wiki/Patent_infringementhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Final_goodhttp://en.wikipedia.org/wiki/Final_goodhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Patent_infringementhttp://en.wikipedia.org/wiki/Brandshttp://en.wikipedia.org/wiki/Logoshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Watchhttp://en.wikipedia.org/wiki/Pharmaceuticalhttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Toyshttp://en.wikipedia.org/wiki/Arthttp://en.wikipedia.org/wiki/Documenthttp://en.wikipedia.org/wiki/Currency


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originals from the counterfeits, the copyright holder may also employ the use of serial numbers

and/or holograms etc., which may be attached to the product in another factory still.

Reasons That Customers Buy Counterfeit ProductsBefore a product manger can do anything about solving the problem that

counterfeit products create, you first need to understand WHY your customers might choose to

purchase a counterfeit product instead of your product:

Quality and Performance: your customers will buy a fake product if they believe that it is

just as good as your real productthey dont see any difference between the two except for

price.

Cost: your customers will buy a fake product because they believe that they cant afford the

real product and yet they feel as though they need the product in order to be successful.

Sentiment: your customers will buy a fake product because they dont like your big

company that makes the real product. This is a major image issue that is generally much

bigger than just your product.

Ethics: your customers will buy fake productsbecause they dont think that it is illegal or

immoral to do so. In this case, you might be dealing with the wrong type of customer

because this is a tough one to change.

Ease: your consumers will buy fake products because they are easy to obtain. This reason

hurts the most youve make getting your product so hard that it has encouraged a

counterfeit market to spring up and simplify the process of obtaining a solution to your

customers problem.

How can one fight against the counterfeit products

Company can retain their existing and potential customers in order to encourage them to selectyour real product and to stay away from counterfeit products:

Counterfeits Are Poor Substitutes: taking the time to show your customers how

fake products really dont deliver the solution to their problems is a key step in diminishing

the attractiveness of counterfeits.


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Show That Pirates Are Not Robin Hoods: in todays media, all too often some product

counterfeiters are portrayed as being sort of a modern day Robin Hood. This glamorous

image can attract customers who think that they are supporting the good guys by buying

counterfeit goods. Revealing who is really creating the counterfeit goods and showing what

they are doing with the money that they are making can quickly dispel this notion.

Give Your Product A Human Face: Often if your product is dominate in a market segment,

customers may start to view you as being a faceless power. Taking the time to reveal who

creates the product and how the products success has make their life better can help to put a

human face on your product.

Talk About Ethical Issues: in the end everyone knows what the right thing to do is and

buying counterfeit goods is NOT the right thing. Simply by having a discussion about ethics

with your customers and taking the time to remind them what the right thing to do is can

sometimes shrink the market for counterfeit goods overnight.

COPYRIGHT LAW

Copyright is a right given by the law to creators of literary, dramatic, musical and artistic works

and producers of cinematograph films and sound recordings. In fact, it is a bundle of rights

including, inter alia, rights of reproduction, communication to the public, adaptation and

translation of the work. There could be slight variations in the composition of the rights

depending on the work.

Copyright is a legal concept, enacted by most governments, giving the creator of an original

workexclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also

gives the copyright holder the right to be credited for the work, to determine who may adapt the

work to other forms, who may perform the work, who may financially benefit from it, and other

related rights. It is an intellectual property form (like the patent, the trademark, and the trade

secret) applicable to any expressible form of an idea or information that is substantive and

discrete.

COPYRIGHT INFRINGEMENTPiracy is considered to be the illegitimate use of materials held by copyright. For a work to be

considered pirated, its illegitimate use must have occurred in a nation that has domestic

copyright laws and/or adheres to a bilateral treaty or established international convention such as

the Berne Convention or WIPO Copyright Treaty. Improper use of materials outside of this

legislation is deemed "unauthorized edition", not piracy.
http://en.wikipedia.org/wiki/Exclusive_righthttp://en.wikipedia.org/wiki/Intellectual_propertyhttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Workshttp://en.wikipedia.org/wiki/World_Intellectual_Property_Organization_Copyright_Treatyhttp://en.wikipedia.org/wiki/World_Intellectual_Property_Organization_Copyright_Treatyhttp://en.wikipedia.org/wiki/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Workshttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Intellectual_propertyhttp://en.wikipedia.org/wiki/Exclusive_right


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Piracy primarily targets software, film and music. However, the illegal copying of books and

other text works remains common, especially for educational reasons. Statistics regarding the

effects of piracy are difficult to determine. Studies have attempted to estimate a monetary loss

for industries affected by piracy by predicting what portion of pirated works would have been

formally purchased if they had not been freely available.

LIST OF IMITATION PRODUCTS

1.Imitation product of GD Pharmaceuticals Private Limited:

Boroline

Purchased from a haat at Agrasen square

Imitation Product Original Product

Price Rs 15 Rs 38

Quantity 20 gm 20 gm


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2.Imitation product of GD Pharmaceuticals Private Limited:

Boroplus

Purchased from a haat at itwariya bazaar malhar ganj


Price Rs 17 Rs 25



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3.Imitation product of : Fair Glow

Purchased from a hatt at piplihaana square.


Price Rs 23 Rs 30



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4.Imitation product of: Snicker

Purchased from a haat at piplihaana square.


Price Rs 5 Rs 10



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5.Imitation product of: Krack Jack

Purchased from a haat at malwa mill market.


Price Rs 6 Rs 5



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6.Imitation product of: Boro Viv

Purchased from a haat at malwa mill market.


Price Rs 6 Rs 10



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7.Imitation product of: Coffee Bite

Purchased from a haat in musakhedi.


Price Rs 0.50 Rs 1

Quantity 1 piece 1 piece


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8.Imitation product of: Ponds



Price Rs 20 Rs 25



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9.Imitation product of: Pepsodent Tooth Paste

Purchased from a haat at agrasen square.


Price Rs 10 Rs 10



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11. Imitation product of: Secret Temptation



Price Rs 5 Rs 8



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12. Imitation product of: Spinz Talc

Purchased from a hatt at itwariya bazar malhar ganj.


Price Rs6 Rs15

Quantity 20gm 20gm


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13. Imitation product of: Mango Bite

Purchased from a haat at gwaltoli square.


Price Rs 0.50 Rs 1



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14. Imitation product of: Candyman

Purchased from a haat at gwaltoli.


Price Rs 0.50 Rs 1


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