Rural Skills Division, Ministry of Rural Development, Government of India

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DDU-GKY, a Placement linked skill development program

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Transform

- induce the highest degree of change

rural poor youth

- between 15 and 35 years of age

into an economically

independent

- as a family

and globally relevant

- in keeping with global benchmarks to facilitate

mobility across borders

workforce

- economically and socially productive

Vision led achievement:

SANDEEP KUMAR PK

Sole earning member supporting his aged parents, wife and 2

yr. old child from Thrissur, Kerala. He quit his low paying job at a

restaurant to get trained in Housekeeping under Hospitality

sector.

Today he is a Flight Housekeeping Attendant in Cabin

Appearance Department with Qatar Airways in Doha

Earning Rs. 30,000/- monthly + TA + House allowance +

Overtime

He can be contacted at +97466463198

DDU-GKY Timeline

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16 March 1999

IRDP → SGSY

15% of SGSY allocation set apart for Special Projects

26 June 2010SGSY → NRLM15% of NRLM allocation set apart for Special Projects5% for innovative projects

1 May 201315% allocation increased to 25%

16 June 2005

Guidelines for placement-linked skilling programmes under SGSY notified

20 September 2013Guidelines for Aajeevika Skills notified*

Extensive consultative process for SOP

11 July 2014Standard Operating Procedures (SOP) notified

25 September 2014DDU-GKY announced onAntyodaya Diwas

Transition from

SGSY to

Aajeevika Skills

Transition from

Aajeevika Skills

to DDU-GKY

July 2016

CNN complaint

DDU-GKY

DDU-GKY - Features

• Placement linked Skill Development Program with minimum 70% placement

• Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data

• Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates trained

• Implementation through Project Implementation Agencies (PIAs) in PPP mode

• PIA selection through online appraisal process

• Training programs in NSQF courses aligned with Common Norms notified by Govt.

• Assessment & Certification independently through NCVT / Sector Skill Councils / Other NSQF courses

• 3 tier concurrent monitoring involving 13 inspections per Training center annually and regular audits

• PFMS based fund release

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Coverage of DDU-GKY

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27 Roshni (LWE) Districts

Himayat (Jammu &

Kashmir)

Legend

Jammu &

Kashmir

Himachal

Pradesh

Rajasthan

Gujarat

Maharashtra

Madhya

Pradesh

Uttarakhand

Uttar

Pradesh

Karnataka

Goa

Telangana

Andhra

Pradesh

Tamil

Nadu

Orissa

Chhattisgarh

Jharkhand

West

Bengal

Bihar

Arunachal

Pradesh

Assam

Tripura

Mizoram

Manipur

Sikkim

Nagaland

Meghalaya

Haryana

Punjab

All States except Goa are now Action Plan States

A& N Islands

Puducherry

Lakshadweep

DDU-GKY Performance – FY 2012-17

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212000

250000

210000

177986200014

217997201019

86120

270392

162586168502

137417

54196

134744

84900

FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17

Training Target Training Achievement Placement

Target 10.50 Lakhs

Trained 9.38 Lakhs

Placed 5.80 Lakhs

Physical Achievements FY 2017-18

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Achievement FY 2017/18 (till 30 Sept 2017)

Target 2,00,000

Trained 71,357

Placed 39,225

Current Status

No. of Projects 670

No. of PIAs 309

No. of Training Centres 566

Sectors covered 39

Job-Roles 329

Trade Spread in DDU-GKY

81 November 2017

Top Ten Trades/

Job-Roles

1 Sales Person (Retail)

2 Accounting (Tally)

3 Sewing Machine Operator

4 Hospitality Assistant

5 BPO Voice

6 Food & Beverage Service –Steward

7 BPO - Non Voice

8 DTP and Print Publishing Assistant

9 Sales Associate

10Security Guard (General) & Personal

Security Guard

Sectors covered 39

Trades/ Job-Roles 329

Retail, 22%

IT-ITES, 20%

Tourism & Hospitality, 13%

Apparel, 12%

Telecom, 7%

Healthcare, 6%

Construction, 4%

Security, 3%

Automotive, 3%

Electrical, 2%Electronics, 2%

Others, 6%

Sector-wise distribution

DDU-GKY Social Inclusion

91 November 2017

SC 32%

ST 16%

Minority 12%

Others Male 58%Female 42%

Social Inclusion Gender

Implementation Architecture

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NATIONAL UNIT (NU) State PROJECT IMPLEMENTING AGENCIES

• Policy making

• Technical Support and

Facilitation

• Monitoring and

Implementation support,

where needed

• Invest Central Government

component in projects

• Procurement of PIAs and

sanction of projects

• Ensure compliance with

Standards

• Monitoring and

Implementation Support

• Fund release to PIAs

• Skill gap assessment

• Match Skill Gap Analysis and

aspiration of rural youth

• Plan, implement skilling courses

and placements as per Guidelines

and SOPs

• Set-up center, Mobilize, Train and

Certify through Third-party

Assessor, where curricula is per

NCVT / SSCs

• Ensure 70% placements and

support graduates for 1 year post

placement

Mobilization

•Number of candidates mobilized.

•Gram Panchayats (GPs) in which mobilization saturation has been achieved.

Training

•Number of candidates joined training against target.

•Number of candidates completed training.

•Number of SC/ST, Women &Minority candidates completed training.

•Total number of candidates certified.

Placement

•Total Number of candidates placed.

•SC/ST, Women & Minority category candidates placed

•Number of candidates appointed in Jobs.

•Number of candidates placed for more than or equal to 3 months.

•Number of candidates tracked for one year

PM Awards-Criteria for evaluation

Mobilization of candidates

• Rural youth from households covered in:

• Auto inclusion parameters in SECC

• MGNREGA worker household with completed 15 days of work in previous year

• RSBY

• Antyodaya Anna Yojana card

• BPL PDS card

• NRLM-SHG members

• Candidates mobilized through GP saturation

• PIAs assisted in mobilization by:

• Community Resource persons

• Gram Rozgar Sevaks

• Job Resource persons

• PIAs undertake screening of candidates before enrolment for training

Candidate friendly enrollment initiative for rural skill development

KAUSHAL PANJEESKILL REGISTER

Ministry of Rural DevelopmentGovernment of India

KEY FEATURES

Multi-platform | Available on both web and app.

Facilitates incentive based mobilisation through PRI functionaries

Supports Gram Panchayat Saturation Model for mobilisation

Generates detailed profile of interested candidates in State

Multiple mechanisms to register a candidate

•Can be used for both DDUGKY

and RSETI initiatives.

•Registration form is pre-populated

with SECC 2011 so the State can

target, evaluate and plan its

outreach.

•Registration can be done through

CSCs, SHG Members,

Panchayat/Block Officers or

directly by candidate.

•PIA/Banks can log in and find the

list of registered candidates by

geography, interest etc.

•Mass SMS campaigns

customised to different cohorts of

beneficiaries.

KAUSHAL PANJEESHG, CRP or JRPs

PIA

Common Service Centres

Gram Panchayat

Block Offices

Directly by Candidate

Training under DDU-GKY

• Training in NSQF aligned courses under NCVT, SSC and other recognized standards

• Minimum duration of training- 576 hours

• Trainers to be certified

• Independent Assessment and certification

• Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT awareness)

• 1/3rd of training duration could be OJT

• Tablet PC mandatory during training

• Quality assured through Standard Operating procedure and concurrent monitoring at 3-levels, i.e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and NABCONS)

• Aadhaar based Biometric attendance for trainers and trainees

• CCTV compulsory in all classrooms

Training under DDU-GKY- role of Districts

• District wise targets allotted to Project Implementing Agencies

• Training Batches mobilized in Gram Panchayat saturation approach- focus on Mission Antyodaya villages

• Month-on-month data on candidates covered in training batches available with SRLMs/State Skill Missions

• Inspection data also available with SRLMs/State Skills Mission

• Districts to ensure :

• Training Center commencement as per timelines prescribed

• Training center capacity utilization (at present national average is around 53% only)

Placements in DDU-GKY

Definition of Placement under DDU-GKY

• A continuous placement for three months in a job with a regular wage is considered as placement (same employer not necessary)

Accepted proof for a regular wage employment

• Salary slips from HR department of employer

• Certificate from employer:

• indicating wages paid,

• counter-signed by employee

• Supported with a bank statement that wages have been paid by crossed demand draft or money transfer

Verification of placements:

• Desk verification at two levels- PIA Q team and SRLM

• Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA

• Placement tracking by PIAs for 12 months

Placements in DDU-GKY- Role of Districts

• Districts play a critical role in monitoring :

• Movement /Migration of candidates as part of placement outside the district/State

• Placement tracking through Community Resource Persons for a period of 12 months

• Hand-holding and counseling support to candidates who have dropped out of placements

DDU-GKY – Cost components to States

• Skill gap assessment @ 1% of the total project cost

• IEC @ 1.5% of project cost

• Alumni Support @ 1.5% of project cost

• Capacity building @ 3% of project cost

• Monitoring and Evaluation @ 3.5% of project cost

• Job mela – Rs.50000 per job fair at GP level and Rs.100000 at Block level

• Migration support center @ Rs.10 lakhs per center per year

• Block support @ Rs.3.5 lakhs per block per year

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Status of participation of Districts (as on 1.10.2017)

Scheme Number of Districts Where

program is being

implemented

Entries filed

Deen Dayal Upadhyaya Grameen

Kaushalya Yojana

563 243

DDU-GKY Success Stories

ATUL KR MISRA,

a 12th pass unemployed youth from

Hardoi District in Uttar Pradesh, is now

working with BCL Securities in New

Delhi and earns Rs. 11,000/- per month

with company provided accommodation.

He can be contacted at: +91-

8447514698

POOJA VERMA,

from Hamidpur District in Uttar Pradesh

aspired to work and serve in the area of

medicine. Today she is a Nursing

Assistant in the ICU department with

Jaypee Hospitals in Noida earning

Rs. 7,200/- monthly. She can be

contacted at: +91-8527230833

SANGEETA KUMARI

from Chatra District in Jharkhand, the

eldest child of an agrarian family of 5,

financially supported her father’s TB

treatment after working with Minacs (an

Aditya Birla Group BPO) in Ranchi,

earning Rs. 10,500/- per month.

She can be contacted at: +91-

9546383158

ANUPAM BORAH,

a 12th pass, farm labourer from

Lakhimpur, Assam is today working

at India’s foremost luxury hotel chains,

Vivanta by Taj in Housekeeping at

Guwahati, earning Rs. 7,200/- per

month + food. He can be contacted at:

+91-9401829428

BANITA BAGHE,

from Koraput District in Odisha belongs

to a fatherless family of 5. Proudly

contributing from her monthly salary of

Rs. 7,700/-, she recently won the ‘Best

Customer Service Award’ at Hypercity

Mall in Noida, where she works. She

can be contacted at: +91-8468824837

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DDU-GKY Successful Partnerships

“Partnering with

DDU-GKY as a

Champion employer,

we will save about

3% on our EBIDTA”

- President, HR

“DDU-GKY trainees

are more

disciplined, they

inform us where

they are going and

when they will get

back to work”

- Shop Floor Supervisor“Easy to induct

DDU-GKY trained

youth into the

system because

they are

aspirational,

committed… 6 out

of top 10 performers

are from DDU-GKY”

BENGALURU DELHI / NCR HYDERABAD

- Area Manager

“There are so many

hospitals… it’s the

quality of service that

makes the difference.

With skilled manpower

as my strength, I am

confident of providing

excellent services”

RANCHI

- Medical Superintendent

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Best Practices 1/2

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TARGET ALLOCATION

DASHBOARD: An excel tool to allocate

targets in real time between districts and PIAs

proportional to the need of the districts based

scientifically on the number of deprived

households in that districts and the proportion

of urbanization.

KERALA ASSAM ODISHA

MOBILISATION BY DDU-GKY

STAR ALUMNI: A GP level, IEC driven

mobilisation campaign featuring ‘Star Alumni’

Shikhamoni Devi. Posters, leaflets, banners,

miking was done over 15 days before she

personally visited her peers at her hometown in

Nagaon district. The attendance on mobilisation

day rose by 150% than usual.

CANDIDATE LEVEL MIS: ORMAS has

developed and implemented a comprehensive

database which enables each candidate to be

registered as per census data and tracks them till

they are placed. This comprehensive database

thereby allows a thorough impact evaluation of the

program.

Best Practices 2/2

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TRAINING OF TRAINERS: MSRLM

conducted a program named I-Inspire, wherein urban

trainers lived the lives of their trainees through rigorous

mix of classroom training, outbound adventure and

thorough practice sessions. The overall program

enabled them to tweak their training delivery as per

trainee’s capabilities.

MAHARASHTRA TELANGANA

ANALYSING CLASSROOM CCTV

FOOTAGES TO ASSESS TRAINER’S

PERFORMANCE: Telangana State Skill

Development Mission in association with Australian

Retail College conducted the ‘Profiling and Analysis

of Competency Training’ that used an online data-

driven assessment to identify the Interpersonal,

Facilitation and Organisation skills of the trainers.

THANK YOU

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